The total passenger flow of Beijing shopping malls on New Year's Day was nearly 6 million, up nearly 20% from the weekend before the holiday

During the New Year's Day holiday, the festival atmosphere of major shopping malls in Beijing is strong. Data from nearly 100 core shopping malls in Beijing monitored by more than 700 cheetah mall robots shows that on New Year's Day, the total passenger flow of Beijing malls was close to 6 million. Two days before the New Year's Day holiday, the average daily total passenger flow of Beijing shopping malls rose by nearly 20% compared with the last weekend before the festival.

What kind of posture do consumers take to greet the New Year? Watching movies becomes a popular option. Monitoring data show that two days before the New Year's Day holiday, "cinema" became one of the popular human-computer interaction words, and the frequency of human-computer interaction increased by more than 90% compared with the last weekend before the festival.

Many consumers in shopping malls will also choose to dine with friends and family to treat themselves with food in the past year. Big data on coupons sold by cheetah mall robots shows that in the two days before New Year's Day, the amount of catering transactions rose nearly 1 times compared with the working day. Compared with the last weekend before the holiday, there was also a rise of more than 20%.

What are consumers eating at the first big meal of 2022? Big data shows that in the list of popular human-computer interaction, the "hot pot" that means red hot, the "grilled fish" that has more than one year, and the popular catering categories such as "barbecue" and "self-help" have risen compared with the latest weekend before the festival.