On the evening of December 28, Xiaomi released three new machines - Xiaomi 12X, Xiaomi 12, and Xiaomi Mi 12 Pro.
About the Xiaomi 12 series, the configuration has been described in detail before, here will not be repeated, unclear small partners can move: exquisite small screen, hardcore large screen, Xiaomi 12 officially released, 3199 yuan
At 20:00 yesterday evening, the first round of the Xiaomi 12 series was on sale, and according to Xiaomi's official data, the first 5 minutes of sales exceeded 1.8 billion yuan.
Xiaomi Mi 12X, Xiaomi Mi 12, Xiaomi Mi 12 Pro versions of the price are: 3199, 3499, 3799, 3699, 3999, 4399, 4699, 4999, 5399, the average price of the three models of the 9 versions is 4188 yuan.
If calculated according to the average, the sales volume is 1.8 billion yuan, which is equivalent to about 430,000 units.
How did this first sale work? Let's compare it with the Xiaomi Mi 11 released in the same period last year.
According to the data given by Xiaomi official at that time, the sales of Xiaomi 11 exceeded 1.5 billion yuan in the first 5 minutes of sale, and combined with the initial price of each version of Xiaomi 11, 399 yuan, 4299 yuan and 4699 yuan, the median was 4332 yuan, and the sales of 1.5 billion yuan were equivalent to about 350,000 units.
The same is the first sale of 5 minutes, one is 350,000 units, one is 430,000 units, obviously xiaomi 12 series sales are better than xiaomi 11.
But is that really the case? No, the above 1.5 billion yuan is the sales of a single Xiaomi 11, while 1.8 billion yuan is the sales of the entire Xiaomi 12 series.
Did you find a problem? The 430,000 units sold for the first time in the Xiaomi Mi 12 series include the Xiaomi Mi 12X, Xiaomi Mi 12, and Mi Mi 12 Pro.
Therefore, from a comprehensive point of view, the sales comparison between the Xiaomi 12 series and the Xiaomi Mi 11 series is not only not victorious, but also inferior.
As for the reasons for the inferiority, we have discussed it two days ago, and there are three main reasons - MIUI system problems, quality problems, and price diving problems.
Last year's release of MIUI 12, MIUI 12.5, MIUI12.5 enhanced version of the smoothness and stability is worrying, there are many bugs, bad friends with a lot of loyal rice noodles, but also lost a lot of users.
Last summer, Xiaomi 11 series also had Quality problems such as Wifi/Bluetooth cannot be opened, the reason is that the weather is hot, coupled with the extremely high power consumption of Snapdragon 888, the heat cannot be discharged in time, resulting in virtual welding of the Wifi/Bluetooth module, even if the Xiaomi official gave "replace the motherboard, free replacement, extend the warranty" and other solutions soon after the incident, but Xiaomi's reputation was seriously affected.
In addition, there is a price diving problem, Xiaomi 11 series priced in just two or three months crazy diving one or two thousand yuan of the scene is still vivid, many rice noodles are worried that this phenomenon will still appear in the Xiaomi 12 series, so for the first sale of xiaomi 12 series, many users have chosen to wait and see.
This is not that they do not like the Xiaomi 12 series, but the existing conditions can not dispel their inner concerns, until the first batch of user reviews are released, until the price is firm, MIUI word of mouth reversed, these on-the-sideline rice noodles will still be purchased.