<h1 class="pgc-h-arrow-right" > yeast β-dextran has become a new favorite, and children's powder has officially entered a new era of innovative formula</h1>
Most of the anxieties of Chinese new parents start with choosing the first can of good milk powder for their babies. Learning-oriented, research-oriented parents are especially so, they are very pursuing a healthy, refined scientific parenting method, usually spend more time and energy to compare different products, relative to the price, they are more concerned about the nutritional formula, composition and functionality of the product itself. Especially in the accelerated period of children's growth, the new generation of parents have a stronger nutritional demand for the baby's physique, learning, eyes and other aspects, therefore, from infant powder to children's powder, the core of competition is always around the comprehensive strength of product research and development, innovative formulas and other comprehensive strength, the entire milk powder industry has also officially entered the new stage of competition from "fighting for safety" and "fighting quality" to "fighting scientific research" and "fighting formula".
Explore immune needs in depth
Yeast β-dextran opens a new era of competition for children's powder with innovative nutrition
On the one hand, we have seen the rise of organic milk powder, goat milk powder, children's milk powder, pregnant women's milk powder and other sub-categories, witnessing the vigorous development of China's dairy market segment; on the one hand, we have also seen the continuous upgrading and optimization of milk powder formula nutrition, in addition to some basic formulas - OPO, protein, vitamins, minerals, consumers have also begun to pay attention to some key nutrients, such as probiotics, lutein and lactoferrin. However, as these nutrients move from scarcity to popularization, only more differentiated, personalized and innovative products can meet the new consumer demand for a variety of milk powder, multiple preferences and nutrients.
Studies have shown that the problem of insufficient resistance of infants and children has been accompanied by 2000 days in the early days of children's growth, at the age of entering the kindergarten at the age of 3, the resistance is only 60% of the normal level of life, which shows that the nutritional supplement of infants and children over 3 years old is crucial; at the same time, according to survey data, the health situation of children in China is grim, and health problems such as children's immunity, picky eating, height, and vision emerge in an endless stream. For example, according to UNICEF research results, 30.8% of children are at the middle or lower height or growth retardation level, and 54.2% of children have not yet reached the genetic height level. With the popularity of mobile phones, computers and other electronic products, the detection rate of myopia in primary and secondary school students is even as high as 55.05%. A series of data is enough to see the real and urgent pain points and needs of nutritional immunity in children's groups, so how to enhance immunity and not get sick has long become the focus of mothers.
As the saying goes, insight into the real needs of consumers is the king of brand strategy, and the strong demand for consumers to increase and exempt has boosted dairy companies to increase the research and development of products. Through observation and comparison of children's powder products currently on the market, we can find that the functions are mainly concentrated in the four directions of "growth, nootropics, increase and exemption, and eye protection", and focus on the formula, in addition to the common raw materials such as lactoferrin, probiotics, DNA, etc., many companies have added yeast β-dextran immune formula.
In fact, the earliest yeast β-dextran applied to milk powder is Mead Johnson, in its "Lanzhen" three paragraphs specially added the main immune-enhancing yeast β - dextran, in 2020 under the impact of the epidemic and dairy enterprises collective market segmentation and other multi-party action, yeast β - dextran in milk powder ushered in a big outbreak. According to incomplete statistics, among the relevant children's powder products currently on the market, there are no less than 30 enterprises that add yeast β-dextran, and the related products are close to 100. Taking Feihe as an example, its first four new children's milk powder have added three nutrients of yeast β - dextran, lactoferrin, and probiotic Bb-12, of which the first is yeast β - dextran. In addition, yeast β-dextran can also be seen in many children's powder formulas such as Ausnutria "Aiyou", Mengniu Yashili "M8", Junlebao "Little Luban", and Wandashan "Zhuge Xiaojun".
What exactly is yeast β-dextran? Why can it become the main selling point raw material for children's powder of many head dairy companies? It is reported that yeast β-dextran is a functional polysaccharide derived from the cell wall of natural baker's yeast, which has a good anti-infection, anti-radiation, and immune regulation effect. As early as the 1940s β, Dr. Pillemer first discovered and reported that there is a substance called "Zymosan" in the yeast cell wall that has a non-specific effect on stimulating the immune system. In the 1960s, Dr. Nicholas of Tulane University confirmed that the biologically active substance in Zymosan is β-1,3-D-glucose, and isolated this substance from baker's yeast. In addition, Harvard University, the University of Tulum, the University of Washington and the U.S. Air Force Institute of Radiation Biology have confirmed that natural yeast β-dextran has a unique targeting effect, which can direct the removal of toxins in the body, while improving the phagocytic capacity of macrophages by more than 10 times, so that the human immune system can quickly reach the best balance, without any drug toxic side effects, can effectively prevent the occurrence of various chronic diseases. It is worth noting that the European Union approved yeast β-dextran as a new food raw material in 2011, and China also approved yeast β-dextran as a new food raw material in 2010, and added it as a nutritional enhancer in 2012, which is used in larger infant formula powders and children's powders.
In addition, with the development of modern science, the research on yeast β-dextran is also more and more in-depth, and a large number of clinical studies have also confirmed that yeast β-dextran has a good role in preventing upper respiratory tract infection (URTI). For example, in 2016, Meng F's 12-week RCT study of 174 children aged 1-4 years showed that yeast β-dextran significantly reduced URTI incidence in children, with the overall URTI incidence decreasing from 85% to 32%-47%, and the number of URTI days decreasing from 8.85 days to 2.87-3.47 days. In 2013, an RCT study of 40 children aged 8-12 with chronic upper respiratory tract infections by Vaclav Vetvicka and others confirmed that yeast β-dextran supplementation can significantly improve salivary lysozyme activity and CRP protein activity, and improve mucosal immunity levels.
Focus on yeast nutrition research
Angel yeast gives new vitality to the baby and child food industry
It is true that for dairy enterprises, returning to products, increasing scientific research, and upgrading formulas are undoubtedly the keywords for future development, but if you want to have a sustainable and stable output, it is necessary to consolidate the upstream industrial chain. Similarly, today's yeast β-dextran are naturally inseparable from the strong support of the suppliers behind them. According to the data, the world's well-known β-dextran excellent suppliers are mainly concentrated in yeast well-known large companies, taking Angel Yeast as an example, as the first yeast company in Asia and the third largest yeast company in the world, Angel Yeast relies on yeast technology and product advantages, with yeast as the core product, upstream sugar, packaging, downstream YE, nutrition and health products and condiments and other fields to march, covering the whole yeast industry chain, product sales to more than 150 countries and regions around the world, in at least 15 countries market share first.
Of course, yeast is naturally absolutely high-tech, on the one hand, the construction of yeast production line requires a lot of capital investment, with very high financial barriers, on the other hand, the yeast process is fine and complex, the entire R & D and production of the whole link needs to have a high technical qualifications, that is to say, without the support of funds and technology, it is difficult to carry out yeast production, and Angel yeast in the background of state-owned assets, but also has a set of core raw material advantages, research and development technology advantages and quality control advantages in one of the strong advantages. In addition, Angel Yeast has also passed a number of third-party international certifications, passed ISO9001 quality management system certification, HACCP certification, GMP certification, Kosher certification, and the testing center has passed CNAS accreditation, which is the only nationally recognized laboratory for yeast products in China.
Focusing on yeast β-dextran products, Angel has continued to cultivate for more than 20 years, as of now, Angel yeast β-dextran production and application series technology has obtained more than ten patents at home and abroad, of which Angel yeast dextran and selenium-rich yeast are listed in the national new resource food and nutrition enhancer, and Angel yeast has naturally become the national standard setter of yeast dextran, and actively promote the establishment of regulations and national standards. Decades of continuous investment and deep ploughing have made angel yeast dextran moat continue to widen and deepen, and also make the yeast industry barriers continue to be built. At present, yeast β-dextran has been applied to children's powder by many dairy companies because of the clear effect of improving immunity, and we have reason to believe that under the continuous efforts of a number of well-known yeast companies such as Angel Yeast, the raw material of yeast β-dextran may become the next outlet for milk powder innovation after lactoferrin.
Entering 2021, the competition in the dairy industry has staged "positive rigidity", "innovative formula" and "differentiated development" have become more and more the focus of competition, and yeast β-dextran is becoming a "fragrant food" that many dairy companies are scrambling to grab. Among them, Angel Yeast, as the integrator of yeast, provides dairy companies with innovative nutrition with a highly differentiated competitive strategy, and believes that in the future, Angel Yeast will continue to deepen yeast nutrition and bring more vitality and vitality to the development of the entire baby and child industry.