Recently, the CEO of Volkswagen Group discussed whether there will be a comeback "Beetle", and also said a word about whether to resume production of beetles in the Chinese market: If the voice of the Chinese people is high, then we will launch a "special customized" pure electric model for China.
This sentence made Xiaobian hear two information points: if the Volkswagen Beetle really wants to resume production, it will also be a pure electric model; if the Beetle wants to make a comeback in China, it will also be a "Chinese special model". However, the premise of these also depends on whether the voice of the Chinese people is high or not.
As a pure electric model, if the Volkswagen Beetle makes a comeback, then Xiaobian is the first to raise his hand and agree. However, now Great Wall Motors has seized the opportunity, has long launched a pure electric model "Ballet Cat", and the retro appearance style and the Volkswagen Beetle have a high degree of similarity, the two cars put together, the current automobile market is setting off a "national tide wind", is undoubtedly unfavorable.
In addition, for the models built by the Volkswagen pure electric MQB platform, the price is not cheap. At present, Volkswagen's cheapest ID.3 also has a starting price of 159,800 yuan and close to 160,000 yuan. The fuel version of the Volkswagen Beetle is not cheap, if you build a pure electric model, it is estimated that it will start at 200,000 yuan.
The original rear-drive Beetle will be much more convenient if it is made into a pure electric model. And the CEO of the Volkswagen Group also claimed that in addition to resuming production of the Beetle in China, he also wanted to set up a special model segment in China. There is also a model in China that is not very famous: volkswagen BUZZ, which is also expected to be in the Chinese auto market.
If you make a comeback, will you support it? But to tell the truth, the Volkswagen Beetle model is not the mainstream model in the Current Chinese market, and the Chinese people still like cars and SUVs. Models like the Volkswagen Beetle, the Early Launch of the Great Wall Ballet Cat has been able to meet the needs of a small number of people.
Do you think the Great Wall Ballet Cat is a threat to Volkswagen's Comeback Plans for the Beetle?