Enthusiastic young people have a strong interest in emerging digital products. But young people are often associated with shyness, and young people, represented by the student party, often suffer from insufficient budget and difficult to pay for expensive electronic products.
For the majority of young people, how to buy favorite and easy-to-use electronic products within a limited budget has become a matter worth pondering. Today, Xiaohei deliberately collected a large number of data reports, near the budget of one thousand yuan, to find suitable digital products for everyone.
Thousand yuan machine
What can I buy for a thousand dollars? Maybe it could be a fully functional smartphone. In recent years, with the popularity of 5G, triple camera, four camera, fast charging technology, the performance of the thousand yuan machine in terms of appearance, screen, camera, battery life, sound quality and other aspects has not been underestimated. With a budget of about a thousand yuan, you may get a phone with quite good performance.
Jingdong Double Eleven sales list shows that among the smartphone items below 1,000 yuan, Redmi 9A, Honor Play 20, and iQOO U3X ranked in the top three. Redmi is a sub-brand of Xiaomi, Honor is an independent brand from Huawei, and iQOO is a sub-brand of Vivo. Each of the three products represents the strength of Xiaomi, Honor and Vivo in the entry-level market.
Of course, Jingdong's sales data does not prove the strength of each brand in the thousand yuan machine market. "Consumer Report" summarized 140,000 consumer evaluation data on JD.com, Tmall, Suning and other platforms, and released a thousand yuan machine word-of-mouth report, which is worthy of reference by the majority of young people.
This report comprehensively evaluates the performance of the thousand-yuan machine from the perspectives of price, configuration, appearance, screen, photography, performance, endurance, sound quality, etc. Small partners with different needs may be able to find a suitable model according to Tu Suoji. In terms of overall strength alone, Honor PLAY 4T, iQOO U1, and True Self Q2i are all good products, and the overall score in the thousand yuan machine word-of-mouth report is high.
Smart watches
What watches do young people like to wear, is it Rolex, Longines, or Casio, Tissot? None of the above answers are accurate. With the popularity of wearable devices, more and more young people are choosing to buy smart watches. Sports health, weather, alarm clock, smart watches have multiple smart functions, while recording sports data, but also reduce the dependence of mobile phones.
When it comes to smart watches, the first reaction of many small partners is Apple Watch, indeed in Counterpoint statistics, Apple Watch accounts for a long way, followed by Samsung, Huami, Little Genius, Huawei and Jiaming.
In the third quarter of 2021, Apple accounted for 21.8% of the smart watch market, Samsung accounted for 14.4%, Huami accounted for 5.9, little genius accounted for 5.8%, and Huawei accounted for 5%.
In the field of smart watches, the use experience of Apple Watch is unique and difficult for other brands to match. However, the price of Apple Watch is generally higher than 1000 yuan, which does not meet our budget standards. Gaide ranking data shows that in the field of thousands of yuan entry-level smart watches, Xiaomi watch color has the first place in the dial with accurate detection of heart rate, blood oxygen, pace, calorie consumption, and young and fashionable; followed by Huami Amazfit GTR 3, which is close to traditional watches in appearance, and the activity price is around 800 yuan for daily use for up to 21 days.
The third to sixth ranks are OPPO Watch 2, Apple Watch Series 3, and Meizu all-smart watches, all of which are thousand-dollar smart watches, and the cost performance and performance are very balanced.
Children's watches
In smart watches, the name of the little genius is particularly conspicuous. To be precise, the little genius is not a traditional smart watch, it belongs to the children's watch.
Children's watches are designed according to the needs of parents, with remote monitoring, electronic fences, SOS calls and other functions. In the field of children's watches, the share of BBK's little genius children's watches is 31.1%, followed by Huawei, with a market share of nearly 20%. This was followed by brands such as 360, Xiaomi, and Abbacho.
In terms of price, in addition to a luxury brand children's watch of Caslady, the average price of most children's watches is around 1,000 yuan. Among them, the average price of small geniuses is 1004 yuan, and the average price of Huawei is 581 yuan. Young people in need can buy children's watches for their own children, or give them to the children of relatives and friends.
Tablet
With children's watches, student tablets naturally cannot be less. Since the beginning of 2020, due to the demand for online classes, many families have begun to buy learning tablets, which are also known as tutoring machines. Since then, the sales of learning tablets have continued to rise, becoming a must-have learning tool for many families.
According to data from IDC, the international data statistics agency, the top five brands of student tablets in the second quarter of 2020 were BBK, Shulang and Youxuepai, with a market share of 41.85, 40.4% and 9.1% respectively.
However, most of the student tablets are expensive, the average price is more than three or four thousand yuan, and college students and graduate students who really need to use the tablet are not as good as buying an entry-level tablet.
According to the Jingdong tablet below the list of 1,000 yuan, Lenovo Xiaoxin pad ranked first, Aizhike tablet 2-in-1 ranked second, Huawei Enjoy Tablet 10.1 inch ranked third, Taipower T40 Pro Android 2-in-1 tablet pc ranked fourth, and Samsung Gaz Tab A7 10.4 inches ranked fifth. Other brands on the list include Zhongbai, Kubi Ruby Cube, etc., interested partners can try it.
E-book reader
Among electronic products, there are especially many devices of about 10 inches, in addition to student tablets and tablets, there are also e-book readers. Since the birth of Amazon kindle, the eye-protecting ink screen reader has become a beloved object of many reading enthusiasts.
For a long time, kindle has maintained a leading position in the field of e-book readers, both in terms of popularity and product strength, and is far ahead of competitors. In recent years, domestic brands represented by iFLYTEK, Palm Reading and Xiaomi have begun to exert efforts and develop diversified e-book reader products around office, color screen, voice and other functions.
Nowadays, in the list of Jingdong e-book readers, iFLYTEK intelligent office X2 ranks first, kindle paperwhite ranks second, Xiaomi multi-read electronic paper book pro 7.8 inches ranks third, and Wenshi and palm reading products rank fourth and fifth. If we narrow our eyes to a thousand-yuan e-book reader, then the top rankings are kindle paperwhite, Xiaomi multi-looking e-paper book pro 7.8, ink case mix7 and Luo Ji thinking to get the reader mini.
Smart speakers
Little love classmates, small degrees, tmall spirits, these words may be called tens of millions of times a day. In the Chinese smart speaker market, the market concentration is very high. Baidu, Xiaomi, and Alibaba account for more than 95% of the market share. Among them, in the 2020 China smart speaker market, Baidu occupies 33.4% of the market share, Alibaba occupies 34.95% of the market share, and Xiaomi occupies 27.25 market share, almost showing a three-legged trend.
In terms of price, the price of screenless smart speakers is basically between tens of yuan and five or six hundred yuan, which fully meets the budget standard of one thousand yuan. We can even raise the needs a little bit and choose smart speakers with screens.
In the field of smart speakers with screen, Baidu is the only one, occupying 63.45 market shares, and Alibaba and Xiaomi occupy 18.9% and 17.3% market shares respectively.
On the side of consumer evaluation, the Jingdong smart speaker ranking shows that Xiaomi AI speaker ranks first, Xiaodu Tiantian rotating screen ranks second, Huawei soundX ranks third, MORRORART hover lyrics transparent visual subtitle Bluetooth speaker and Tmall genie rank fourth and fifth. Excluding huawei and MORRORART's high-priced products, Xiaomi, Baidu, and Tmall Genie are still in the forefront.
TWS headsets
True wireless Bluetooth headsets, in recent years almost replaced wired headphones, on the road, buses, subways, everywhere with TWS Bluetooth headset people.
Counterpoint, a well-known data research institution, released a global TWS headset market share survey report showing that Apple airpods still occupy a leading position in 2021, but the market share has been less than 25%. Closely behind Apple are Xiaomi, Samsung, JBL, JLab, qcy, and The Wanderer.
True wireless headphones can listen to music, voice calls, watch videos, video calls, and travel noise cancellation, and their versatility has made them more popular. Counterpoint forecasts that the global TWS headset market will sell 310 million units in 2021, up 33% year-over-year.
In terms of user evaluation, Apple's airpods series products directly dominate the list, and there are four Apple products in the top five. It was followed by Huawei, where the two companies had an almost monopoly on the first ten models. It can be seen that Apple and Huawei are strong in the field of true wireless Bluetooth headsets. Consider buying a small partner of Bluetooth headsets, you may wish to choose airpods or Huawei freebuds.
Source: IDC, JD.com, Prospective Data Research Institute
Counterpoint, Consumer Reporting