In these years, no one can escape the baptism of advertising.
There are ads for watching videos, there are also ads for brushing the circle of friends, and even the apps built into the mobile phone system have fallen.
In China, there are only two "three zero system" mobile phones left in Zhuhai Xiaochang Meizu, which can enjoy the quietness of no ads.
However, this last "triple zero system" also had an accident.
Meizu was fined for advertising in the "three-zero system", and the amount of the fine was more than 25,000 yuan.
For Meizu, which does not have much exposure, it can be regarded as "adding to the difficulties of families that are not rich already".
It was hard to make the last news, the result was still negative, too difficult.
The brother checked the details of this punishment, and the facts were very clear.
Simply put, in the App that comes with the Meizu 18 and 18 Pro systems, there is an advertising push.
This is inconsistent with the "three zero system" previously promoted by Meizu.
And the income from these illegal advertisements is only 6300 yuan.
The final penalty was $25,200, or four times the total amount of advertising costs.
For a moment, the brother did not know whether to applaud or sympathize.
This wave, I am afraid, will be the final chapter of meizu's "three zero system" storm.
Considering that some of the friends may not know much, the brother will give everyone the whole ins and outs of the matter.
In March this year, at the end of the launch of Meizu 18 and 18 Pro, Meizu announced that it would give up advertising revenue and do a "three-zero system".
In the host of the press conference, the new choice made by the 18-year-old coming-of-age ceremony known as Meizu won warm applause from the audience.
The machine brother who was not on the scene also applauded it.
Ji Brother also remembers that the "three zero system" poked at many users' points, and Meizu also spared no effort to publicize it.
The funniest thing is that on April 1, April Fool's Day, Meizu played a prank and released an enhanced version of Meizu's 18 series of advertisements - Sanjiu mobile phone.
It is said to be equipped with a Flyme 9 safe full load system, including 999 ad pushes, 999 seconds of open screen ads and 999 pre-installed software.
He also publicized his own "three-zero system" and mocked a wave of competitors.
Can benefit users, the attitude of the machine brother is respective.
Who wouldn't want a pure and fluid system?
At that time, Samsung announced that it would cancel the ads in the system's built-in app to look at Meizu.
The smartphone giant looks up to the small factory in Zhuhai, which can be said to blow for at least a year.
As a result, no one expected that in half a year, Meizu himself would punch his face.
Meizu first deleted the relevant propaganda of the "three zero system", and then sent a letter to Meizu users.
The general meaning is that it is too difficult to be maverick, or to return to the mainstream model of the industry.
However, for the Meizu 18 and 18 Pro that have been promised at the conference, it remains unchanged.
Later, the Meizu 18s series, which launched a small upgrade, did not have the treatment of "three zero system".
In fact, the machine brother can also understand that the "three-zero system" is somewhat idealized after all.
However, the machine brother is going to say but again.
Meizu's only remaining "three zero system" also had an accident.
As early as the end of September, Meizu 18 users updated the version of Flyme 9.2.5.0A.
Then I found a new option in the weather app settings that came with the system.
This "Allow open-screen recommendations" is obviously an ad-related option.
This option is not available, it should be a unified update, and then open the setting for the model.
By November 4, a large number of Meizu 18 and Meizu 18 Pro users were angrily posted.
Because they found embedded ads in the system's weather app.
Moreover, these ads are not only large in size, but also some are not easy to describe.
The brother found two who could look a little bit, and the friends felt it.
From a pure experience without ads, low-quality hot-eyed ads popped up overnight.
In addition to the Weather App, ads have also been found in system apps such as pedometers and videos.
No one can accept this.
Early in the morning of the same day, netizens posted complaints.
It is really bitter for these people who bought Meizu 18 for the "triple zero system".
After that, Meizu officials responded that the advertisement in the weather App was buggy.
Because the advertising slot is globally configured, only Meizu 18 and Meizu 18 Pro are exceptions, and there may be fish that have slipped through the net.
The problem with ads has been fixed, as long as the app process is turned off and then opened, there will be no more ads.
In this way, it seems to be really a bug.
Most users of Meizu 18 and Meizu 18 Pro have not continued to denounce it.
Then again, although it was an accident, if you did something wrong, you had to stand up and be beaten, and this time the advertising storm was punished.
The matter began to be investigated on November 18, and a penalty of 25,200 yuan was decided on December 14.
And there's the news that was mentioned at the beginning.
From the user's point of view, even if it is only a mistake.
In fact, it still consumes everyone's trust.
Some netizens spoke fiercely, recalling the past and expressing their dissatisfaction.
However, the brother also saw some different comments.
They seem to be more sorry for Meizu's punishment.
Everyone is still very recognized by Meizu's "three zero system", if you can, no one wants it to disappear.
It's just that the greater the expectation, the greater the disappointment, and the anger is followed by helplessness.
Because the "three zero system" is a hellish difficulty.
From the initial rhetoric of abandoning advertising revenue, to being forced to "maintain an operational strategy consistent with the industry" due to reality.
From the promise that Meizu 18 and Meizu 18 Pro will not be affected, to the unexpected appearance of ads on the Weather App.
Going around, Meizu didn't seem to get anything.
At the beginning, I wanted to take a new path through the "three-zero system".
But it is clear that this choice is not as simple and straightforward as traditional Internet mobile phones.
The built-in advertising does reduce some of the user experience, but companies can rely on this part of the revenue to subsidize the cost of mobile phones.
The cost performance of mobile phones is higher, it is more competitive, and the rise in sales can increase advertising revenue, which is a healthy positive feedback.
Breaking this logic requires courage, and it may be even more necessary for brands that are not large in size.
There were ads in Meizu 18 and Meizu 18 Pro, and Meizu must have been wrong with this matter.
However, the machine brother does not think that the idea of "three zero system" is wrong, it may just be out of time.
As for advertising, of course, it is not original sin.
As users, our requirements are not excessive.
It is nothing more than the number of advertisements to be restrained, and the content of the advertisements to be more elegant.
As long as the user experience is given priority and users are not deceived, I believe that everyone will not be so harsh.