The annual CES2022 is coming, consumer electronics will usher in a wave of new product releases, and Sony, as the leader of the TV industry, will also report the global release at 23:00 on January 4 (Beijing time) after the end of the New Year's Day holiday.
In the message below this film on Sony's official Weibo, it can be seen that Sony die-hard fans have no mercy, complaining that the number of backlights in the previous generation of product partitions is too small, and Sony wants to refuel
And in the author's search for Sony North America and Europe and other social accounts have not seen similar posters, should be Sony China's own promotion behavior, according to the previous Sony conference practices are in the annual CES conference before the tight mouth will not leak relevant information, but in fact, Sony's conservative publicity model will also be more disadvantageous, because CES many brands of the annual new products released when the media resources appear to compete for the state, will dilute some of their own hot information, On the contrary, it is better to gradually unravel the new product veil during the daily warm-up period before the conference, so that users have a sense of chasing drama and obtain the benefits of maximizing the publicity effect.
I have to say that the traditional veteran manufacturer Sony began to "open the trick" this year, and Sony did not follow up this publicity model in other parts of the world, indicating that it is also a behavior that Sony China and its brand public relations company work together to try, worthy of praise, and then we will take a look at this new product poster released today, from the pictures released by Sony China, we can see that this is a MiniLED TV lamp bead, indicating that this year's main new machine will be mainly MiniLED TV.
There is a lot of speculation and rumors in the industry about the new K series TV new products, and the 2022 Sony BRAVIA XR new K series new products using MiniLED technology should most likely be the following models.
8K HDR Flagship: Z9K and Z8K are equivalent to upgraded versions of the existing Z9J and Z8H, and may also provide a 65-inch entry-level version on Z8K, both using MiniLED 8K panels.
4K HDR flagship: X95K and X90K, both using MiniLED panels, the brightness is further improved compared with the J series, and the sound and picture experience will be significantly improved compared with the J series
Mini LED backlight technology products can be regarded as a high-end advanced version of LCD, with the advantages of displaying fine partition dynamic dimming, HDR high contrast, high brightness display effect and so on. Compared with traditional OLED products, the picture effect is equally divided, and the Mini LED backlight uses higher brightness, longer life, a wider range of applications and other characteristics, in Sony's high-end LCD and high-end OLED strategy can continue to strengthen its high-end LCD TV dominant position, and with the entire industry chain production capacity to increase the cost of the decline will also reduce the purchase threshold of MiniLED TV, to Sony's exclusive BRAVIA XR cognitive chip of the strong image and audio processing performance, The visual advantages of this technology can be maximized.
The commercial application of Mini LED backlight dates back to 2019, Apple released a Mini LED backlighting solution of the Mac display; in 2020, Lenovo released the first Mini LED backlit display; in April this year, Apple released the first Mini LED backlit tablet; in July, Huawei released its first Mini LED backlit TV; in October, Apple issued the first Mini LED backlit laptop... As can be seen from its course, its eruption and advance are extremely rapid. Apple, Lenovo, Huawei, TCL and other industry leaders have entered the game, which also hints at the huge potential contained in mini LED backlighting and releases the signal of new technology reform.
Mini LED is an LED technology with a new backlight design, what are the advantages of Mini LED backlighting?
Mini LED is still led backlight, inheriting the characteristics of inorganic LEDs such as high efficiency, high brightness, high reliability and fast reflection time; secondly, it has the advantages of energy saving, simple mechanism, small size and thinness. In addition, each bead of Mini LED can be used as every pixel in the screen, compared with the traditional LED backlight can achieve a lot of backlight partitions, can achieve accurate area light adjustment, improve the display effect. And with better light uniformity, higher contrast and more shade detail, the display performance is better and lighter. The core advantage of Mini LED backlight is that it can realize backlight partitioning, through high-precision area light control technology, you can accurately control the backlight and dark changes of the corresponding position of the display screen according to the different display contents. The number of backlit partitions directly affects the final display.