The U.S. Stock Research Agency learned that according to the news of the Titanium Media App on December 30, the list of "bilibili Z100" young people's top 100 word-of-mouth domestic products was recently revealed. The categories on the list include food, beauty, digital, travel, home, office, pet and leisure and entertainment, among which there are 85 domestic products, including large brand domestic products, as well as cutting-edge brand products.
Relying on the "Z Index" of the big data platform of Station B, the list presents the aesthetic trends and consumption preferences of Generation Z for domestic products. Station B disclosed that in the past year, 189 million users watched out-of-box evaluation videos at Station B, and more than 70% of users used Station B as their "selection" base.
Specifically: more than half of the products on the list show outstanding "advanced" and "intelligent" consumption trends. In addition, the list also shows that this year's young people pursue a healthy and happy way of working.
In the past year, in the beauty video of Station B, the average monthly playback volume of good looks has doubled year-on-year. In the beauty personal care list, products such as orange bubble mart lip mud and flower know-off relief blush are out of the circle; sub-categories such as bitter perfume and foot soaking essential oil balls also show considerable development space for domestic beauty.
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