On December 28, the Central Broadcasting Network released an online review, saying that the "squinting eyes" incident was thought-provoking. In recent days, "squinting eyes" have frequently caused turmoil, and after the three squirrel ads in 2019 were turned over to "criticize", the model style of Mercedes-Benz ads has caused controversy. Whether it is three squirrels or Mercedes-Benz, the models in the advertisement are small eyes "squinting", but not all small eyes are "squinting eyes", and the posture of deliberately stretching the eyes is an insult to Asians. The small eyes are not discriminated against by the public, and the root cause of the "scolding war" is the stereotype of the West. The advertisement of three squirrels is 2019, which was not noticed before, but now it has caused a storm, and the reason is worth pondering.
Small eyes do not equal squinting
Small eyes are not the same as squinting, and deliberately stretching the eyes is an insult to Asians. The "squinting eye" shape obliquely upward at the end of the eye is very similar to the facial features of "pediatric Down syndrome", which is a disease caused by abnormalities in the human body's chromosome 21, and the patient's intelligence is lagging behind that of ordinary people, and the developmental delay is delayed and has obvious facial features. Because its eyes are small and slender, this image is regarded as a sign of "inferior Asians" in the eyes of "condescending" Westerners, so there is also an insulting action of stretching the eyes with both hands.
However, today, asia is developing rapidly, China's international status is unprecedentedly improving, the times are constantly changing, and the ideology and culture are constantly progressing and updating, while the stereotype of the Backwardness of the West has not changed. The Chinese photographer Chen Man catered to the "old taste" of Western brands in order to "take a bite of rice" and "ugly" the beauty of the East. Western countries have been advocating "pluralism" and "aesthetics without borders", but when looking at "Oriental beauty", they are so rigid, directly highlighting the deep-rooted backward ideological problems in the West, as well as their arrogance and ignorance.
The "beauty of the East" in the eyes of the West actually highlights the ignorance of the West
In the international "literary and art circles", the West shouts "diversified aesthetics" to highlight its strong "inclusiveness" and reflect the acceptance of different cultures, but in fact it stands in the perspective of "judges". The fundamental reason behind the so-called "aesthetics" is the "condescending" of the Western "white supremacy", which is the backward stereotype of thinking and the manifestation of ignorance.
What is Oriental Beauty? Women have different beauty in different historical periods, the beauty of willow leaf eyebrows and apricot core eyes, the plump and delicate beauty of the Tang Dynasty, the emaciated beauty of the Ming and Qing Dynasties, and so on are all expressions of oriental beauty. The long and profound history and culture of the East is also difficult for Western immigrant countries to have.
Deliberately creating a topic conflict for traffic?
The Central Broadcasting Network published a comment, what is the "scolding war" caused by the success of the "squinting eyes" storm? Whether it is deliberately creating a topic conflict to win traffic. In the midst of the controversy, it was gradually found that the people's anger and dissatisfaction with the insults of China in the West gradually turned into the image and aesthetic controversy over small eyes and "squinting eyes", which aroused the confrontational views that must be vigilant.
Wen Xin