Text | Carry the pot to punch
On December 28, the temperature in Shanghai approached zero, and I saw a small area of snowflakes drifting in the circle of friends for a few seconds, and I was wrapped in a thick Bosideng watching the Chery QQ ice cream with a guidance price of 2.99-4.39 million on the market, and inexplicably wanted to come to a bright ice brick.
Of course, I can't help but complain a little, summer is the season that is more compatible with ice cream, and Chery sent a Chery QQ ice cream on a snowy day, is it a little too maverick?
No, no, no, just in such a cold weather, a mouthful of bright ice bricks down, cool and cool, this feeling is called Beier Shuang.
Nibbling on ice cream in the cold winter, from the head to the heart, I used to think it was a romance that belonged to a minority, until a few years ago, when the KFC Winter Limited Edition Belgian Chocolate Ice Cream Cartridge was released, looking at the crowded heads of the store, I realized that I was not a lonely minority.
The hand is slow, and the sad thing is that I have always been a person with a slow hand.
If you can't grab it, you can't grab it, and the same is true of the Bright Ice Brick. Whether it is in the hot summer or the cold winter, it is a very happy thing to eat a snow-white ice brick packed in a blue carton with a strong milk fragrance, and still hold it and nibble directly.
The national taste, the national price, and the emotion for the bright cold drink, the people of Shanghai have never changed. Just like the old house of Shikumen in "Love Myth", even if you moved to the elevator room early, seeing Xu Zheng and Ma Yili in the pavilion in the parents short, instantly unsealed countless memories of childhood.
According to the circle of friends, the vast majority of Shanghainese have the impulse to move back to the old lane after watching this dialect movie, and do not know whether the rents of old landmarks such as Wukang Road, Hengshan Road, Duolun Road, and Xinle Road will rise.
Chery QQ is such a car that will bring national memories.
Chery QQ, officially released in 2003, the price of the new car is more than 30,000, sleek shape and Q Meng headlights, the size is not big but quite durable, in the era of cars or luxury goods let many people have an addiction, dating no longer need to let the white dress fluttering girlfriend sit in the back seat of the bicycle, countless Meng Xin in this "eyelash monster" with false eyelashes on love, marriage, childbirth, and eventually grew into a generation of old drivers.
How strong is its presence? In 2006, Chery sold a total of about 300,000 vehicles, and Chery QQ was able to sell 130,000 cars, and this mini car is still the most commendable legend in Chery's history to this day.
QQ is a very delicate car for Chery.
It once became the pillar of Chery's sales, in the era of independent brands starting from the end of the micro, with a steady stream of cash flow for Chery's research and development system transfusion, so that "technology Chery" can complete the fish leap dragon gate. It is also an indescribable pain, some people type down the text on the Internet, saying that they will not buy Chery, because Chery gives the impression of staying in the QQ era.
The identity of the national car is a double-edged sword, Jun did not see the light of cold drinks because it was sold too cheaply, which directly led to many convenience stores refusing to buy, in the era when Shandong pancakes can be sold to 6 pieces, the bright brine popsicle was actually maintained at a price of 0.70 yuan for 17 years, until 2018, it was forced to increase the price to 1 piece.
This is very similar to the Japanese national baseball "Creak Jun" (ガリガリ君), a cold drink that has been kept low for 60 yen for 25 years from 1991 to 2016, and finally had to rise by 10 yen due to costs, and more than 100 employees, including president of Akagi Dairy, bowed in front of the company to apologize.
Near 2022, Chery can still bring a national car with a guidance price of 29,900-43,900 yuan, and "resurrecting" the name QQ is courage and a clever move, after all, it is the only product that can pull the starting price to less than 30,000 yuan.
Chery, the science and engineering man, has always insisted on being a national car that can be driven Chinese, and the cheapest Chery QQ ice cream is only the price of three iPhone 13, which is really gratifying.
This national new energy vehicle adopts front McPherson-style independent suspension, rear three-link non-independent suspension structure, equipped with a 20kW permanent magnet synchronous motor, peak torque 85N·m, Battery packs are 9.6kWh and 13.9kWh, the mileage is 120km and 170Km, the slow charging time is 6 hours and 8 hours, basically able to meet the requirements of daily transportation, in principle, as long as you can find a charging station, you can drive it all the way into the 318, but this is the ultimate challenge of enthusiasts, its use is still in the city of parents in the short.
Battery warranty time is 8 years or 150,000 kilometers, vehicle three years or 100,000 kilometers warranty, the official even made a commitment, within a year if the battery score is lower than excellent, you can replace the entire battery for free, it is very intimate.
In order to bring more space, Chery QQ Ice Cream did not use the arc shape of Chery QQ, a fuel vehicle, but came with a more square image of higher utilization, with a length, width and height of 2980/1496/1637 mm, wheelbase of 1960 mm, 3 doors and 4 seats layout, two people sitting very spacious, 4 people can also be installed, is a perfect transition car, and the second choice of urban family cars.
A fuel vehicle is responsible for running medium and long distances, and a pure tram is transported in short and medium distances, which is the preferred choice for suburban residents of first-tier cities and all residents of second- and third-tier cities that do not have bad parking spaces, and perfectly reproduces the good-use attributes of Japan's K-Car in the electric era.
Its configuration is also relatively rich, safety tire pressure alarm, low-speed pedestrian warning system, collision automatic unlocking and other functions do not fall, the door using W-type anti-collision steel beam, 100% high-strength steel welding, door plate steel beam overall rolling, front longitudinal beam increase energy-absorbing box, can be called the same level of benchmark.
Grasping the four key attributes of lightness, practicality, ease of use and durability, Chery QQ has become a former national god car, and Chery QQ ice cream also has the foundation of the national god car in the new energy era.
In addition, after the pre-sale started on October 25, Chery QQ Ice Cream received 15,624 orders within 24 hours, and the number of orders has exceeded 70,000 so far, and Wuhu will next enter the "happy hour" of overtime to complete the sales climb.
Chery QQ this car total sales of more than 1.5 million, then Chery QQ ice cream sales will reach what height, for the time being, do not dare to think, but at least have to keep up with the rhythm of shouting a sentence - Wuhu take off!
According to the weather forecast, the minimum temperature will remain between 1 °C and 5 °C for a long time, and this winter is still a warm winter, sitting in Chery QQ ice cream blowing warm wind, eating sugar cones, ice bricks, tricolor cups and old popsicles, it is also a pleasure.
You say that in 2042, will there be a young editor sitting in front of the Mac, holding the iPhone 23, nibbling on the bright ice bricks, like I am recalling the chery QQ, and compiling the national memory of the Chery QQ ice cream when he was a child into words?