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Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?

This evening, xiaomi winter conference officially released the xiaomi 12 mobile phone, in the context of the large-screen flagship machine, this 6.28-inch small-screen flagship looks very different, so the small-screen mobile phone is really a pseudo demand?

The following three aspects, let's analyze and analyze.

Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?

01 Snapdragon 8 "Fire Dragon" in a small size fuselage how to dissipate heat?

At the press conference, Wei Siqi, the person in charge of Xiaomi products, announced the technical characteristics of the new machine for the heat dissipation of Xiaomi 12 mobile phones.

Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?

Xiaomi Mi 12 thermal configuration

Officially, the Xiaomi Mi 12 mobile phone uses a large graphite layer + VC + white graphene equipped to cope with the big heat of the Snapdragon 8 Gen1 chip. From the parameter point of view, a mobile phone in the early 6 inches can achieve such an area of heat dissipation layout, it is not easy, but the back of the fuselage does not use metal materials, but AG glass, which is some obstacles to heat dissipation, the internal surface base is large VC, graphite, can not be transmitted to the fuselage final discharge, will be a big challenge.

Perhaps Xiaomi is also weighing the "appearance" and "technology", if the use of a metal shell then the effect of the appearance will definitely be discounted, and the heat of the internal chip will be transmitted to the metal shell, the user will mistakenly think that the phone is very hot, in fact, this is a heat absorption, heat dissipation process.

At present, the press conference did not announce the core and back shell temperature of the Xiaomi Mi 12 mobile phone under the full load of the Snapdragon 8 Gen 1, and we said that we were a little worried about this.

02 The battery life of the small screen mobile phone will be like the iPhone 12mini?

In the release of the iPhone 12 mini last year, the embarrassing thing is that under the power pressure of the 5G baseband, the battery life directly collapsed, resulting in the final Apple had to discontinue the iPhone 12 mini early, and the machine also became the most failed smartphone after the iPhone 5C!

And what is the endurance of the Xiaomi Mi 12, which also uses a small body?

Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?
Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?
Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?

Xiaomi Mi 12 uses a 4500 mAh capacity battery + lithium cobalt oxide high-density technology + 67W fast charge, and the latest Snapdragon 8 Gen1 uses a 4nm process, from the parameter point of view, the battery life is basically no problem.

But Xiaomi 12 for battery life, in the performance also seems to be some compromise, Xiaomi 12 mobile phone to continue the inheritance of 120Hz, but Xiaomi 11's 2K AMOLED screen is gone, replaced by 1080P resolution, the vast majority of the space inside the fuselage gives the battery and heat dissipation, the battery and heat dissipation surface base seems to occupy two-thirds of the inside of the fuselage.

So in terms of battery life, we have a lot of trust in Xiaomi Mi 12, so will you accept this screen without 2K resolution?

03 Will the one-handed handheld user still pay attention?

Finally, there is the problem of holding and using small mobile phones in one hand.

Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?

One-handed grip

Xiaomi Mi 12 screen size is 6.28 inches, while Xiaomi Mi 11 size is 6.81 inches, from the parameter point of view, it is indeed smaller, and it is precisely this point that is small, so that many users can really use it one-handed.

This point, in fact, is useful for many users, Xiaomi 12 before the release, has been holding a handshake and iPhone 13 to compare.

Xiaomi Mi 12 mobile phone release: small screen phone is pseudo demand?

Of course, this is one of the biggest selling points of Xiaomi 12, "easy to use" has become the first demand of users in the current mobile phone industry, which we agree with Xiaomi's product positioning and design.

04 Written at the end: Is the small screen flagship a false proposition?

Maybe the "small screen" in the current sense, and the "small screen" a few years ago, are not a concept.

At that time, less than 5 inches was called a small screen, easy to take, good belt, very small in the hand, but the mobile phone industry optimized the power consumption of the chip and screen, the size of the mobile phone became larger and larger, coupled with the value of "big is good", the large screen mobile phone once occupied a large atmosphere in the mobile phone industry.

At this time, Xiaomi Mi 12 uses a 6.28-inch screen, not so much a small-screen mobile phone, but rather that it is an "optimized large-screen mobile phone", a micro-curved fuselage and an ultra-narrow border, which may be what the 2022 mobile phone industry should learn and follow.

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