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In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

author:Yiran History Museum
In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

Text | Yiran History Museum

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Everyone has seen the beauty contest, and the "Miss Hong Kong" and "Miss Shanghai" and other competitions that were once active on the screen are all beautiful women with excellent figures and appearances.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

Chiang Kai-shek Everyone knows that the president of the Republic of China of the Tang Dynasty can also be regarded as a tyrant who has been hegemonic for a while. Du Yuesheng, a well-known figure on the beach during the Republic of China, was the boss of the Green Gang in Shanghai.

So surely some people should be curious, why would they mention the beauty pageant and these two people at the same time? There is no edge between them at all. However, today Xiaobian wants to tell you that Chiang Kai-shek and Du Yuesheng once organized a sensational beauty pageant in Shanghai together.

In 1946, Shanghai once held a "Miss Shanghai" beauty pageant, and this event was originally named to raise donations for disaster relief, and his behind-the-scenes operators were Chiang Kai-shek and Du Yuesheng, and it was precisely because the draft took place during the war at that time that it buried the light in history.

So what the hell is going on? I'll give you one by one.

01

In August 1945, after 14 years of arduous War of Resistance Against Japan, the Japanese invaders were finally driven away by us, and the Japanese side announced its unconditional surrender. However, although the War of Resistance was over, the people's days of peace had not yet arrived.

The victory of the War of Resistance did not bring real peace to the people. Although the two parties had signed an armistice agreement on January 10, 1946, Chiang Kai-shek had already begun to plan a full-scale civil war in his heart. After the civil war began, the social situation was extremely unstable, which directly led to hyperinflation in the country, and in the end it was the common people who were unlucky enough to suffer.

An American media once filmed a set of documentaries, two ladies held a whole bunch of legal tender in their arms, shopping on Nanjing Road in Shanghai, the whole street was visited but found that they could not even buy a pair of socks. The people finally look forward to victory, but they still do not look forward to a good day, and the picture of the people's lack of livelihood continues to be staged in our country.

It is precisely when the people are suffering, and disasters are not alone, but natural disasters also come to join in the fun. In the late spring of 1946, torrential rains kept falling in northern Jiangsu, causing intense floods and plagues. This catastrophe has displaced 3 million people. After the flood receded, Jiangsu suffered a major drought that had not been encountered for many years, and a large area of land was not harvested, so Shanghai, Nanjing, Hangzhou and other major cities poured in groups of refugees.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

It is said that at that time, at the most, Shanghai had been displaced by 500,000 or 600,000 refugees. On the road, under the bridge and other places, the old and the young are all refugees with separated wives and children, and Shanghai also leaks a miserable "face". The core areas of the Kuomintang, Shanghai and Nanjing, were flooded with millions of refugees in an instant, and at this time Chiang Kai-shek was concentrating on the civil war, but when he learned of this situation, he also seized the time to solve this problem.

So Chiang Kai-shek issued an order to his Executive Yuan that he must try to resettle the refugees and stabilize the situation in Shanghai. However, this resettlement of the victims of the disaster was not something that could be accomplished with the touch of a mouth, it was necessary to solve it with a lot of silver, but at that time, the Kuomintang itself did not have enough money to fight the war, so where to find money to relieve the victims.

The government treasury can't allocate money, so what to do? Chiang Kai-shek already had his own little calculation in his heart, although the government did not have money, but the people of Shanghai could have money, you know, at that time, Shanghai was inhabited by dignitaries from all over the country, and these rich people had a lot of silver in their pockets.

So Chiang Kai-shek thought in his heart to let these rich people shed some blood, at least so that the victims can eat, if it really forces the victims to be anxious, causing riots, it will not be good for everyone. Ideas are good ideas, but they are not so easy to do, not the old saying that "the hardest thing in the world is to get someone to take money out of their pockets." ”

So what should we do to get these people to pay for it? If you want it directly, it should be the responsibility of the government to provide relief to the victims of the disaster, and it is not possible to let private individuals pay for it, nor can it use special means, and Chiang Kai-shek cannot afford to offend so many rich people.

Just when Chiang Kai-shek was racking his brains and couldn't think of a way, one of his close associates gave him an idea to do things in Shanghai, and he had to find Du Yuesheng, and he could accomplish things big and small in Shanghai. Chiang Kai-shek suddenly realized, yes, how to forget this stubble, Shanghai is Du Yuesheng's territory, with his help, this matter is likely to be done.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

02

When he launched the "April 12" coup d'état, it was precisely because of their help that it was so smooth. However, when Chiang Kai-shek sent someone to find Du Yuesheng, he never expected that Du Yuesheng would not give him any face, and even issue an eviction order.

It turned out to be a victory in the War of Resistance Against Japanese Aggression, and Du Yuesheng was very proud and happy when he returned to Shanghai, and at first he felt that he had followed Chiang Kai-shek in the War of Resistance Against Japanese Aggression, and that there was also a lot of credit, and the position of Mayor of Shanghai should be no problem.

But what Du Yuesheng did not expect was that half a year had passed, and Chiang Kai-shek did not have the slightest intention of making him mayor. Chiang Kai-shek thought to himself, you already have so much power, how can you give you even greater power, and if Du Yuesheng is made mayor, then Shanghai is not a hooligan.

In addition to these, there was another thing that made Du Yuesheng feel bad about Chiang Kai-shek, who had been Du Yuesheng's subordinate Ma Zai, then vice mayor of Shanghai, quietly told him that Chiang Kai-shek was preparing to rectify the gangs in Shanghai, and it was Du Yuesheng who bore the brunt of it.

These two things made it possible for Du Yuesheng to agree to Chiang Kai-shek's request, and Du Yuesheng himself was not the kind of person who came and went as soon as he was called. However, just as he was about to issue an eviction order, one of Du Yuesheng's close associates stopped him and told him that this was a good opportunity. Even if you don't help Chiang Kai-shek, this is a good opportunity to help yourself earn money.

At first, Du Yuesheng didn't understand what it meant, what an opportunity was this offense. After some explanation from his cronies, Du Yuesheng immediately agreed to Chiang Kai-shek's request. So why could He Du Yuesheng accomplish this thing that Chiang Kai-shek could not accomplish, and what was the matter?

Later, someone asked him, what is your solution? Du Yuesheng said that it is impossible for ordinary people to donate money, so what is Du Yuesheng's method? His solution was to choose Miss Shanghai.

03

But isn't it supposed to cost money to do a beauty pageant? How did it become a matter of making money?

On July 26, 1946, Du Yuesheng used the name of the Southern Jiangsu Refugee Relief Association to publish news in major newspapers and periodicals in Shanghai, saying that a beauty contest would be held and that all kinds of famous ladies and ladies in Shanghai were welcome to enthusiastically sign up for it.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

At first, nothing worked, and almost no one signed up. Because as early as the end of the Qing Dynasty, Shanghai Beach had a beauty contest, but at that time it was not called a beauty pageant, but called the flower selection, the flower list, and later in the Republic of China period, it was also called the "Flower National University President" campaign competition.

No matter what the name, but at that time, people rated the appearance and talent of the Women in the Qinglou, so the people's impression of the beauty pageant was still based on the impression of the past. No one signed up, so how is this pageant going?

Du Yuesheng had long been ready, and he published news in major newspapers to create public opinion, telling everyone that this Miss Shanghai beauty contest was not the same thing as the previous flower list. This time, I chose a famous lady with talent and quality temperament.

And Du Yuesheng also specially arranged a female high school student named "HD Yi" to participate in the competition, and then immediately created a momentum in the newspaper that this is a very pure girl, she has participated, proving that this pageant is really in the serious beauty pageant.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

Then Du Yuesheng relied on his fame to find many popular Shanghai female stars to participate, in fact, female stars are not willing to participate in such competitions, because they have become famous, such a competition is just to lower their own level. However, in the face of Du Yuesheng, who was covering the sky with one hand on the beach, they could not afford to offend.

So these female stars at the invitation of Du Yuesheng, all signed up, with the leadership of these female stars, the effect is naturally self-evident, all of a sudden the number of people registered for the competition reached more than 3,000 people.

Finally, Du Yuesheng asked these female stars to make a movie, and the movie hit the name of "disaster relief" and "dedication", and the female stars all said in it, and what "love dedication, no self-motivation for dedication" was said over and over again.

After Du Yuesheng's set of operations, the Shanghainese were successfully brainwashed. In Shanghai at that time, whether it was ordinary people or dignitaries, the topic of chatting after tea and dinner was indispensable to this beauty contest.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

This momentum is built, so how to make money next. The publicity and advertising in front, inviting female stars, and holding competitions all cost money, so how should this money be recovered now?

04

Speaking of this, Xiaobian first takes you to recall the domestic popular talent show "Super Girl", when the ranking of the competition was not decided by the judges in one sentence, but by thousands of fans outside the field who voted for the contestants by text message on their mobile phones. At that time, these paid text messages made those mobile phone operators earn a lot of money.

And Du Yuesheng used this method, Du Yuesheng told everyone that this beauty contest, the final result, I Du Yuesheng can not decide, the judges can not decide, and finally by everyone to vote to decide. But while voting and participating, please give a love, take out some silver, and whoever gets more money has more votes.

So it seems that the sms voting of the once super female voice is not learned by Du Yuesheng.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

If you want to vote, you have to buy a ballot, which contains different colors, and the color is different in currency. Many of the people who participated in the competition were rich misses of thousands of dollars, and some were some female stars, and even some of them were the aunts and wives of some rich people, and the strength of the gold lords behind these people could be imagined.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

On the one hand, for the sake of their own women's happiness, on the other hand, for their own face, these rich people will not be soft, this large amount of money is taken out, and the eyes do not blink. In this atmosphere of mutual competition, the amount of money can be imagined.

In addition to the money of the rich, the money of the common people Du Yuesheng did not let go, Du Yuesheng let the beautiful women who participated in the competition, all wear swimsuits than the figure, where did the people at that time see this kind of battle. The rich people praise their own women, and the common people pay money to see the hilarity. The banknotes were continuously delivered to Du Yuesheng's pocket.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

Although the game made a lot of money, in the end, this money did not fall into the hands of refugees, but was taken away by Du Yuesheng and some officials. No wonder Du Yuesheng was able to agree to Chiang Kai-shek's request regardless of his previous suspicions, and it turned out that he really came here to make money for himself.

05

For the championship of Miss Shanghai, these bridesmaids also broke the scalp. After thousands of players participated, there was a popular winner, this person was a rich family named "Xie Jiahua", this girl was very beautiful, or a high-achieving student graduated from Fudan University, and her father was also a rich tycoon. Just such a good-looking, talented, and background girl, everyone thinks that this champion is none other than her.

However, the final result surprised everyone, and the crown of this championship was actually worn on the head of a woman named "Wang Yunmei", who no one knew who he was and was not famous, and everyone was speculating about her identity at that time.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

In the end, her identity was dug up by some supernatural tabloid reporters, this Wang Yunmei was originally a dancer in Shanghai, so what ability did she have to sit on the first throne mountain? It should be known that the vote for this first place ended up to 65,500 votes, and this vote alone will cost 65.5 million yuan.

Finally, the tabloid reporter broke the news that this Wang Yunmei was the mistress of Fan Shaozeng, who had killed people in Sichuan and worked as a bandit, and later rose step by step in the chaotic battles in China, and finally became the commander of the Sichuan Army. In addition to the identity of this warlord, he also has an interesting identity, he is Du Yuesheng's partner in the tobacco business for many years, and Du Yuesheng first made a fortune by selling tobacco.

This is clear, Du Yuesheng and Wang Yunmei, this is the family to help their own family. In order to help Wang Yunmei become a Miss Shanghai, Du Yuesheng also paid 40 million votes.

However, although Wang Yunmei became famous overnight, there was no better development later, and when the country was liberated in 1949, Fan Shaozeng did not take Wang Yunmei with him when he fled Hong Kong, and Wang Yunmei's whereabouts were later unknown.

06

At this point of view, this beauty pageant is not choosing beauty, choosing the power of capital, choosing the toughness of the background.

In the 1946 "beauty contest", Chiang Kai-shek Du Yuesheng pushed behind the scenes, and the girls became tools to make money

However, I have to say that the reason why Du Yuesheng can be a big brother is that he still has a superior mind, and he can think of such a method, which is also considered to be smart.

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