Text / Blue Lion Books
In 2020, Blue Lion Books, together with Wu Xiaobo Channel and major publishing institutions and platforms, launched the "Walking with the Brave: Blue Lion 2020 Annual Financial Book List" to read the abundant heart and bravely move forward.
The end of 2021 has arrived, and the reading is still as brave as usual.
Time is like a lone star falling into the endless sea, and in an instant it is overwhelmed by the surging waves, and we know the great waves, but we are like brave people. In this year, on the one hand, we hope to come out of the shock of the epidemic and feel the external breath and color, on the other hand, we also begin to take the initiative to get out of the unknown, grasp the rhythm between the tides, understand the regularity of the cycle, and adapt to the "non-normalized" life.
Under the huge waves, ride the wind. This year, Blue Lion Books will focus on the "cycle", and once again jointly with Wu Xiaobo Channel and Publishing Business Weekly to launch the "Blue Lion 2021 Annual Financial Book List", with the theme of "Crossing the Cycle", reading the sail of time, and crossing the cycle together.
The selection of this book list, with the cycle as the motif, the 6 major cycles of the century-old modernization cycle, the Internet cycle, the real estate cycle, the industrial intelligence cycle, the new domestic goods cycle and the new energy cycle, selected 30 books in the field of finance and economics, and finally, 10 2021 financial books were selected through the reader vote.
* Voted by netizens, the following rankings are in no particular order, in the order of the first letter of the book. The recommended form is "big coffee recommendation + reader review".
This book adopts the chronicle style, after a quick review of the history of China's Internet from 2007 to 2009, it deeply records the new decade of China's Internet in 2010-2020, which is a "legend of the heroes of the jianghu group" of China's Internet. In the past ten years, famous events, typical enterprises, and influential figures in China's Internet jianghu have been recorded one by one, helping readers to better plan the development of individuals and enterprises with a long-term vision, and learn the common business language of the world.
Shen Nanpeng, Global Managing Partner of Sequoia Capital: Lin Jun and Hu Zhe's "Boiling" series is a time machine that traces the history of China's Internet development, restoring the era of prosperity and development and heroes. I hope that the "Boiling" series can become a reference book to help China's new generation of entrepreneurs learn from the past, and inspire more talented and courageous entrepreneurs to devote themselves to the great rivers of scientific and technological innovation. China's Internet is always hot, always boiling, and always indulging in moving forward.
Bill Gates spent a decade investigating the causes and effects of climate change. With the support of experts in the fields of physics, chemistry, biology, engineering, political science and economics, he also focuses on exploring new technologies to reduce greenhouse gas emissions.
At the same time, Bill Gates analyzes the challenges of zero emissions in key areas of carbon emissions, such as electricity, manufacturing, agriculture, transportation, etc., as well as the technological tools available and the technological breakthroughs we need, and provides governments, businesses and individuals with a broad but practical action plan at every step.
@Dangdang Reader: This book is the author's "zero carbon" action guide for governments, businesses and individuals, which is very helpful for us to study the "double carbon" goal. I suggest you join in!
Achieving the goal of carbon peaking and carbon neutrality is related to the fate of mankind, in addition to intergenerational relations, but also closely linked to economic development and industrial trends.
Based on the economy, focusing on policies, and starting from the two aspects of total amount and structure, this book systematically analyzes the difficulties and challenges of China's carbon peaking and carbon neutrality, and puts forward the idea of "carbon neutrality road = carbon pricing + technological progress + social governance", showing readers the effective path and specific measures for China to achieve carbon neutrality, as well as investment and development opportunities.
@Ma Jun, President of Beijing Institute of Green Finance and Sustainable Development: "Carbon Neutral Economics" uses the advantages of aggregate and industry research to make in-depth and meticulous discussions on cutting-edge issues, which is groundbreaking and inspiring.
Under the background of the rise of the new economy, urban agglomerations have gradually developed into synonymous with regional economies. In this book, it is mentioned that the urbanization process with urban agglomerations as the main growth pole will boost China's next stage of economic development.
In the book, from the perspective of regional economy, the author defines the five representative and growth potential economic regions of the Guangdong-Hong Kong-Macao Greater Bay Area, the Yangtze River Delta, the Beijing-Tianjin-Hebei Region, the six central provinces and the Western Triangle as the "five major growth poles", and deeply analyzes the development paths, industrial layout and investment opportunities of these five economic regions, leading readers to understand the regional integration layout of China in the future, grasp industrial trends and personal investment opportunities.
@Professor of Economics, Antai School of Economics and Management, Shanghai Jiao Tong University, Author of "Variables" He Fan: If we compare China's economy to a portfolio, then in the era of globalization in full swing, we have "overmatched" the coastal areas, but in the context of the ebb tide of globalization and the launch of the dual-cycle strategy, the coastal and inland metropolitan areas will go hand in hand.
This is a book that takes you through the future of retail direction shifts and thinking strategies.
The essence of the future retail revolution is the change of the transaction scene. By analyzing the rich cases of new retail enterprises at home and abroad, the author constructs a new model of future retail business from the five major upgrading directions of new relationships, new roles, new connections, new formats and new integration, helps practitioners return to the essence of new retail, and helps the retail industry to create a new future form.
@Song Jialei, former director of operations at Suning Cloud and former head of hisense smart city solutions: This is not so much a book that comprehensively discusses the theory of new retail, but rather a vivid MBA course in the field of new retail. This book will have profound inspiration and touch for entrepreneurs, as well as industry executives and entrepreneurs who are exploring new retail, as well as ordinary new retail enthusiasts.
This book explores whether the human body is dead and whether the mind is likely to continue to exist. Will virtual humans such as mind clones subvert the human definition of "me"?
Martina Roseblatt, the author of this book, is a more paranoid "tech maniac" than Steve Jobs and Elon Musk, and the book explores the topic of transcending the physical boundaries of the human body to achieve the immortality of human thinking and consciousness. She presents us with a picture of metaverse life through core concepts such as mind files, mind software, mind cloning, and mind cloning technology.
@ well-known science fiction writer Liu Cixin: The book "Virtual Man" is a rarely seen, bold and distinctive cutting-edge technology book in recent years. Martina Roseblatt is really about revolutionizing the way human society works, bringing unprecedented risks to human society. And those of you and I who want to win this battle should read this book.
From new retail to new consumption, read the consumption rules of the market through this book and upgrade your understanding of "consumption".
This book exclusively reveals the business methods of 18 consumer giants around the world, from multiple dimensions such as creating new categories, finding differences and using brand matrix, revealing the laws and paths of the growth of consumer goods brands, seeing how enterprises break through, create new categories, how to defeat competitors, and how to occupy consumer minds through categories. The new era of consumption has arrived.
@ When the reader: the development of every enterprise is indispensable, will encounter one kind or another of problems, after reading this book, you can encounter less problems.
As the core driving force for economic and social development, where is the high sophistication of hard science and technology? Why is the history of mankind a history of hard science and technology? This book reviews the impact of previous industrial revolutions, and sorts out the achievements and current status of the eight major hard science and technology fields, explains the connotation and trend of hard technology and its impact on the global pattern, and provides feasible suggestions for the development of hard science and technology in China.
@ Academician of the Chinese Academy of Engineering and former president of Huazhong University of Science and Technology Li Peigen: What are the core elements of leading the world? I think this book gives the answer. This book has practical value in promoting innovation and entrepreneurship activities in hard technology. Whether it is a review of the current situation, a judgment of trends, or a guide to practice, this book is extremely valuable.
This is an introductory book to the metaverse. This book not only presents a picture of the metaverse and the future of the butterfly, but also serves the investment needs of the metacosm, including clarifying two basic and key concepts (the definition and operation of the metacosm), the six main parts of the metacosm investment, and the three investment stages that the metacosm will present.
The book combs through the cases of 20 meta-universe giants from all over the world, explains what is the investment behavior under rational guidance, and anchors the maximum value of meta-universe investment.
@ Oriental Pearl President Xu Hui: This book takes investment as the theme, not only has a magnificent imagination of the evolutionary prospects of the meta-universe, but also has a reasonable mapping of the industrial investment prospects rooted in the development law of the industrial revolution and the Internet revolution, which makes people feel a sense of stripping away the cocoon and suddenly opening up.
How does local government revenue and expenditure affect their economic behavior? Housing prices, debt, investment promotion, land finance, division of powers, and incentives for officials, what kind of transmission mechanism is there? What kind of domestic and foreign trade balance ecology does the Sino-US trade conflict represent? The author of this book takes you to understand the relationship between China's economy and government through the dual dimensions of micro mechanism and macro phenomenon.
Zhou Lian, Professor of Economics at Peking University and Vice Dean of Guanghua School of Management: Lan Xiaohuan's book focuses on the most distinctive feature of Local Government in China - the function of economic development, and deeply analyzes the internal operation mechanism and influence of local governments from the dual perspectives of "government in the economy" and "economy in the government". Lan Xiaohuan has been in the field for a long time, so this book can combine the most vivid government practices with the most cutting-edge academic research. I believe this book will be included in the required reading lists for many undergraduate and graduate related courses at many universities.