With the improvement of people's living standards, more and more people have joined the car family, and the number of cars in China is also increasing year by year, and as of September this year, it has even exceeded 390 million. However, some car owners have found a very interesting phenomenon, that is, after the monthly car sales ranking is sent out, there will always be many "big understandings" in the comments lamenting that the Chinese people do not understand the car, and only know how to follow the trend when buying a car. So is it reliable to buy a car with the trend? What kind of people call it to understand the car?
In fact, as a personal person, I actually don't think that the people who can say the advantages and disadvantages of all the cars are called cars, especially for the most ordinary consumers, what they want is actually just a family car that can be used for transportation, and the requirements for power and performance are not very high.
Therefore, I think that as long as we know our exact needs and understand what kind of car we want, as an ordinary person, we often don't need to know much about cars, all we need is a means of transportation that meets our needs. Take the gearbox, many people who know something about cars know that the CVT gearbox cannot accelerate sharply; the double-clutch transmission car is unstable, and it is easy to break down when it is overheating; the AT gearbox starts slowly and consumes high fuel, but in this way, is there no good gearbox on the market?
Therefore, understanding the car does not actually become a reason to influence a person to choose to follow the trend of buying a car, because many people will subconsciously choose to see what most other people do when they are undecided, and investigate what is the most easily accepted model on the market. After all, the sales of a car cannot rise wildly for no reason, and it can sell so fast and so much that there must be some accepted advantages.
The reason why consumers follow suit and buy a car
First, the brand effect
For every consumer, especially those who don't know much about cars, the easiest thing to settle down before buying a car is the brand of a car. If the brand awareness of a car is very high, the reputation of its models is still good, and the same model has not turned over after each replacement, it means that consumers have recognized the brand and also recognized the car series, so that it is not a problem to follow the trend.
Second, good sales
In addition to the high sales of a car, it can represent that it is very popular, but also means that the car is very common in the market and has a high amount of ownership, so it is very convenient to send it to the maintenance after buying a car, and there will be no problem of no parts. At the same time, because of the large number of industrial production, the cost of parts will also be reduced, the maintenance cost will become more cost-effective, and the maintenance pressure will be reduced accordingly.
Third, good reputation
A car with a poor reputation is difficult to sell a particularly high sales, since there are so many car owners around who have chosen to buy the same model, it means that he does have something outstanding that is loved by everyone, and the reputation among consumers is also OK. Maybe this car does have all sorts of drawbacks, but as long as he is stable and reliable, it is a qualified family car for us.
Fourth, the retention rate is stable
The retention rate is generally the world of Japanese cars, but as an ordinary consumer, if the model we buy is very common, then we can always find a relatively fair price in the second-hand car market. On the contrary, if we choose a niche model in order to be different, it will be difficult to repair when there is an accident, and it will be difficult for second-hand car dealers to give a suitable price, and then it will be in vain.
summary:
In fact, for ordinary consumers, following the trend to buy a car is not a bad thing, as long as you can clearly know your own needs for cars, you can find a model that can match your own, even if you don't understand the car, it doesn't matter. After all, the car is driven for yourself, as long as you drive comfortably, what do others say has anything to do with yourself?