On December 24th, the "EVO Tide Party - Popular Brand Night and Fan Anniversary Celebration" was launched in Sanya, Hainan. As the first fan anniversary celebration since the brand was renewed, Dongfeng Fengxing deeply understands the trend needs of users, and innovatively creates a trend carnival that integrates tide cars, hipsters and tide life for car owners in the form of "tide party".
The wonderful moments at the event site continued, "Wind Wave Team PunchIng Tide Beauty Coast" interpreted the trendy car tide coffee style; beach BBQ, star band and DJ performance, staged the most trendy car life; Dongfeng Fengxing announced the name and user operation plan of the T5 EVO exclusive fan club, vowing to carry out the tide car life to the end; the trend interaction and anniversary celebration activities of many tide coffee will be the highest point of "burning love" on the spot.
Tide Test Drive: Tide Colorful Team
While the snow in the north is flying, the flowers in the south are still red and green, like spring. In order to allow car owners to enjoy the "warmth" this winter, Dongfeng Fengxing specially elected Sanya, Hainan as the host of this event. Sunshine, seawater, sand, coconut groves, every car owner who comes here is moved by the beauty of Sanya.
Sit on the car, the owners of the Fengxing T5 EVO set off in full gear, driving on the endless Tide Coast, different tides of the T5 EVO form a beautiful landscape, the tide moves Sanya! Many car owners enjoy the beautiful scenery along the way while starting the T5 EVO intelligent interconnection system to play music, when the beautiful scenery meets the trend music, they call out too comfortable! Driving in the flat section, the wind T5 EVO acceleration, gear change in one go; driving in the winding and curved road section, the wind T5 EVO in the start, overtaking when the release of a strong power, let the owners of the car indulge, happy life!
When the beautiful scenery hurriedly flew past in front of them, the owners of the car were not satisfied with only watching in the car, passing through the beautiful punch points such as the demarcation island tourist area, the Sun Moon Bay Haimen Tourist Area, and the Guanhai Pavilion set up by the wind, they got off the car and took a wild shot, when the tide of cars and the tide of people gathered together, the most beautiful blockbuster was born, and the most beautiful moment was frozen. Many car owners have said, "This punch card Chaomei coast, worth the trip, not only enjoyed the extreme style of the T5 EVO, but also showed their cool style, but also experienced the strong warmth brought by the T5 EVO family." ”
Tide Life: Trendy gameplay hi non-stop
After the "Punch Card Chaomei Coast" test drive, the riders entered the trend carnival link on Christmas Eve. In order to let the riders enjoy the sense of trend atmosphere, Dongfeng Fengxing arranged the event site into a tide play experience place.
The huge Christmas tree, the popular T5 EVO heatwave version with Christmas decorations, and the national style version were all unveiled, which filled the tide and heat; the painted nail art area and cocktail performance area were set up, and the owners enjoyed the new experience of trend life while enjoying the beauty of the beach. The creation of the beach BBQ that night once again unlocked the trend of new ways to play, so that the riders called "dream"! Starry sky beach, buffet food beer, light music, the owners of the car while eating, while chatting happily, releasing the truest love, but also interpret the true connotation of "EVO · tide party".
Of course, the event scene is not only the above, star band performances, DJ dj performances, tide cool dance interpretation, highlighting the trend proposition of young people; bikini models, vibrato masters and other trend cafes gathered to jointly interpret the trend style; fans on stage game interaction, the strongest EVO fans were born; three waves of fan welfare, strength pet fans. A series of cool gameplay, allowing users to enjoy a non-YOUNG Christmas Eve while playing with the trend!
Trendy: Fan club naming and user plans to be released
As the first strategic model after the renovation of dongfeng Fengxing brand, in the past year, Fengxing T5 EVO not only proved its own strength through a series of events, but also played with young users, more and more users joined the big family of Fengxing T5 EVO, in the face of the strong fan voice of the club naming problem, Dongfeng Fengxing announced at the event site that the EVO Fan Club was officially named "EVO Tide Sharing Club", and awarded the owner representative with a medal of honor, and also said that "T5 EVO users are not only Windwalkers, It is also a popular hipster official"!
Dongfeng Fengxing at the event site also announced the 2022 user operation plan, including "excellent plan, youth plan, fan plan".
In the new year of "Excellent Plan", Dongfeng Fengxing will establish a tide reform alliance to create excellence with car friends and make the life of car friends more brilliant; in the new year of "Youth Plan", Fengxing will carry out activities such as the Tide Sharing Life Design Competition, the Youth E-sports Masters Competition, the National Comics Chaoyin PK Competition, etc., to help young people dream and highlight the self-confidence of the big country; in the new year, "Fan Plan", Dongfeng Fengxing will continue to create "EVO Fan Anniversary" activities for tide enjoy officials, continue to send benefits to everyone, and will hold CITY WALK - City Tour, EVO Fashion Festival, Tide Play Co-creation Day and other activities.
At the new fengxing brand night a year ago, Dongfeng Fengxing opened the brand renewal, announcing the transformation of the brand to a younger age and entering the era of user branding. In the past year, Dongfeng has been constantly moving, not only creating trendy products for users, but also committed to bringing users a new experience of trendy travel.
The holding of the "EVO Tide Party - Popular Brand Night and Fan Anniversary Celebration", Dongfeng Fengxing spoiled fans with the strength of young people's favorite gameplay, and played with young users, which is not only a further landing of its "user brand era" strategy, but also a further deepening of the young brand image.
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