On December 23, the signing ceremony of the cooperation between Kuaishou Magnetic Engine and Provincial Guangzhou Group was held in Guangzhou, and Magnetic Engine officially released the "Super Partner Plan" and announced the official launch of the deeper cooperation between Magnetic Engine and Provincial Guangzhou based on the "Super Partner Plan". The plan will empower partners in the four dimensions of "talent training, marketing certification, creative communication, and official cooperation", and be launched in batches among key channel agents of magnetic engine.
At the signing ceremony, Kuaishou Magnetic Engine issued the core agent license of Kuaishou automotive industry effect to the province, further consolidating the advantages of cooperation between the two sides and going to the commercial ecology of Kuaishou New City.
"Kuaishou's commercial development achievements depend on the support of partners." Ma Hongbin, senior vice president of Kuaishou Technology, introduced that Kuaishou commercialization has achieved 200% growth in the brand field this year, in this context, we launched the "Super Partner Program" and took Shengguang as the first deep partner.
Pictured: Ma Hongbin, senior vice president of Kuaishou Technology
"Kuaishou currently has great potential, and from the perspective of various indicators, Kuaishou Magnetic Engine is a very good partner." Yang Yuanzheng, president and CEO of The Provincial Broadcasting Group, said at the meeting: "I hope that with the opportunity of the launch of the 'Super Partner Program', in the future cooperation with magnetic engine, we can reach cooperation in the innovation of marketing models, the co-construction of team ecology, the play of the platform, and the creation of high-quality IP, and jointly create a valuable 'super partner plan' on the basis of co-construction, and achieve super growth in performance." ”
Pictured: Yang Yuanzheng, president and CEO of Shengguang Group
According to reports, the "Super Partner Program" was launched by Kuaishou Magnetism Academy and Magnetic Engine Major Customer Channel Management Center, aiming to fully empower high-quality partners and establish an in-depth communication platform between the two sides. The "Super Partner Program" is tailored to the characteristics of The Province, and gives full play to the marketing training resources and content strength of the Magnetic Academy, and jointly creates a complete link of short video knowledge plus marketing empowerment ecology.
Liu Xiaozhi, head of Kuaishou Magnetic Academy, said that Magnetic Academy is a one-stop short video live broadcast marketing sharing, learning exchange and training certification platform under Magnetic Engine, providing students with learning and growth solutions with short video live marketing as the core, helping them improve their marketing capabilities, and at the same time, through co-creation with industry experts, output industry insights, innovative methodologies, and promote industry cognitive upgrading. In line with the concept of "making marketing simpler", Magnetic Academy has built a content system composed of three dimensions of marketing learning, training certification and marketing research, providing everyone with the latest dry goods knowledge in the short video live marketing industry.
Strong community stickiness and unique city culture give Kuaishou a distinctive character and release unique potential energy. Kuaishou Magnetic Academy has formed four potential energies of talent training, marketing certification, creative communication, and official cooperation, and formed a "four-dimensional model" to build the ability foundation of the super partner program.
In terms of talent empowerment, this exclusive training has entered the province and Guangzhou, bringing students a 24-hour promotion plan and immersive high-quality training; in terms of marketing certification, Magnetic Academy provides three official certification channels for the backbone of the business of the province, namely, information flow marketing certification, magnetic bull marketing certification, and short video creative certification; in terms of creative communication, Magnetic Academy will work with The Province to produce high-quality content with Kuaishou characteristics and jointly raise the voice of the industry; in terms of official cooperation, A series of official cooperation such as the super partner program, core agent licensing, marketing certification, specially invited platinum lecturers, etc. explore the resource co-construction, personnel empowerment and cooperation opportunities with the province and guangzhou, and work together to create a complete cooperation ecology.
Industry insiders commented that with the help of the potential energy, resources and reserves of the Magnetic Academy, through the "Super Partner Program" to empower Kuaishou agents, it is conducive to achieving a win-win situation for all parties. Liu Xiaozhi hopes that through the "Super Partner Program", we can help everyone, every merchant, and every agent think of unlimited possibilities.
Photo: Launch ceremony of the collaboration
Ma Hongbin pointed out that the role of the "Super Partner Program" is to let us make a more concise refinement of the information, make a more accurate description of what Kuaishou is, and absorb the experience summarized in the cooperation between Kuaishou Magnetic Engine and everyone more accurately and frequently, and at the same time hear the truest voice of customers.
Yang Yuanzheng said that the current Kuaishou is still a value depression at the brand advertising level, and The province will work closely with Kuaishou in the future to provide better service and resource products to customers. At the same time, it also helps Kuaishou to achieve better results and achieve a win-win situation.