At the moment when brand advertising and marketing are flying everywhere, various marketing promotions emerge in an endless stream, making people dizzy, coupled with the increasing homogenization of brand products, marketing innovation has become the goal of every enterprise. However, innovative marketing is easier said than done, how to invest in the favor of consumers and expand their own marketing results is the top priority of marketing innovation. Recently, the "pioneer of the tide brand SUV" T5 EVO has made a good demonstration.
Since its debut at the "New Fengxing Brand Night" in November last year, the Fengxing T5 EVO has attracted countless fans with "tidal force". On the occasion of the first anniversary of the debut of the T5 EVO, on December 24, Dongfeng Fengxing created an "EVO Tide Party - Fengxing Brand Night and Fan Anniversary Celebration" in Sanya. Different from other car companies to invite many media to participate in the live activity, this event is designed for car owners to come, innovatively in the form of "tide party" for car owners to create a set of tide cars, tide people, tide life in one of the trend carnival, can be described as a tide out of a new height, not only by the fans unanimous praise, but also in the industry caused a warm response.
Create a damp atmosphere to let the owner enjoy the warmth of Christmas Eve
This trend carnival is sought after by fans, and the first reason is the creation of a trend atmosphere on the night of the event. As the saying goes, around the winter solstice, the stones are frozen, but Hainan is located in the northern edge of the tropics, with an average annual temperature of 22-27 °C, and it is lined with trees and flowers all year round. In order to allow car owners to enjoy the "warmth" in this fan anniversary celebration, Dongfeng Fengxing deliberately used Sanya, Hainan as the venue for this event, and chose the date on Christmas Eve on December 24, so that everyone could enjoy the carnival.
Under the blue sky and white clouds, the delicate beach, the vast sea, and the coconut groves are already pleasant. In order to let the riders enjoy the sense of trend atmosphere, Dongfeng Fengxing arranged the event site into a tide play experience place. Huge Christmas trees are hung with decorations to set off the joyful atmosphere of Christmas Eve; several popular T5 EVO of different colors appeared on the scene, creating a tide car paradise; cocktail performance area, painted nail art area, so that arriving car owners can enjoy the new experience of the trend; beach BBQ, star bands sang on stage, creating an immersive tide play experience, truly interpreting the connotation of "EVO tide party".
Whether it is the choice of time and place, or the creation of a trend atmosphere on the spot, it is enough to reflect the intentions of Dongfeng Fengxing for users, if it is said that "understanding what users need and wanting to enjoy users" can firmly grasp the hearts of young people, then Dongfeng Fengxing obviously won the first step.
Unlock more trendy gameplay to "ignite" winter passions
If creating a cool atmosphere is only the first step to winning the user's favor, then according to the characteristics of users, creating a trend new way of playing for them is the second step of circle fans. As we all know, as a cool SUV, the owners of the Fengxing T5 EVO are mostly cool young people, who like the new way of playing, and at the event site, Dongfeng Fengxing has unlocked many new ways of playing for young people. This fan anniversary celebration integrates test drive, music and social networking, bringing many trendy new ways for car friends to enjoy themselves.
On the afternoon of December 24th, riders from all over the country drove the T5 EVO of different tide colors to form a "wind and tide team" and punch in the "most beautiful coastal road" to interpret the style of the tide car. Driving on the endless Chaomei coast, the outstanding quality of the popular T5 EVO is vividly displayed, and it also makes the riders indulge in galloping and happy life!
At the beginning of the event, 4 car owners took the stage to sing "Together to the Future", showing the brand's concept of taking the user as the protagonist; the hot dance and star band singing in the event all hit the user's heart that wanted to tide; and the "string" of the beach BBQ in the evening event allowed the car owners to enjoy relaxation in the trend atmosphere. It is worth mentioning that the event ended in the DJ DJ, which fully interpreted the "tide power" of this tide party.
At the event site, countless car owners were excited by the interaction session of the owners of the night, in order to play with the owners, the brand side personnel also joined the interaction. "Grab the wheat singing", "one stop to the end", "add word game" and other fun and novel games of interaction, the owners of the car unlocked the EVO design, performance, quality in the game at the same time, but also won the Christmas Eve exclusive welfare gift box, showing the "tide to enjoy the heat".
A series of cool gameplay, so that users can fully feel the cool charm of the popular "strongest on the surface", while playing with the trend, enjoy a non-YOUNG Christmas Eve! How can such a brand fan celebration not be highly praised and sought after?
Strength pet powder "wild" trick welfare
As long as the strength pet powder, naturally easy circle powder. In the past year, the popular T5 EVO has not only held hundreds of terminal activities, but also unlocked many trendy new ways to play, such as tide car parades, camping concerts, cruise parties, ice and snow happy boogienics, bonfire fireworks, etc., but also favored fans with the strength of fancy welfare. For example, at the recent "EVO Fan Anniversary Season" event, Dongfeng swept away 5 waves of benefits, and sent more than 4.5 million gifts, including snail powder, color change film, champion car stickers, Tencent VIP, boutique coupons, etc., which were warmly praised by EVO car owners.
At this fan anniversary ceremony, many of the car owners who came to participate in the event were lucky car owners recruited by Dongfeng Fengxing, and the machine wine was free, and the strength of the pet powder! At the event site, Dongfeng Xing not only extracted three waves of welfare strength pet powder, but also set up rich gifts in the interactive link of the game, which can be said that the pet powder pet at the event site is non-stop! For the typical car owners who have contributed to the EVO Fan Club, Fengxing has awarded an honorary medal to show his gratitude. With such a user first, how can the popular line not enter the user's heart?
At the event site, in addition to the establishment of the Fengxing T5 EVO Fan Club - EVO Chaoxiang Club, Dongfeng Fengxing also released three major tide cool plans, including excellent plans, youth plans, and fan plans. Among them, the fan plan is particularly eye-catching, that is, "in the new year, Dongfeng Fengxing will continue to create the 'EVO Fan Anniversary' activity, while bringing benefits to everyone, it will also hold CITY WALK- City Tour, EVO Tide Festival, Tide Play Co-creation Day and other activities, and create a new life with fans, happy and hi non-stop!" "It is conceivable that once this plan is announced, it will surely circle countless fans!"
At a time when the car consumer group is getting younger, in addition to visible sales, it is not an easy task to continue to occupy the minds of the Z generation group. The popular T5 EVO appeared to say that adhering to the concept of "user first", insisting on playing with Generation Z, tide together, and really wanting to "enjoy" the user, the strength of the pet powder, the circle of fans countless in the reasonable.