"Winter is already here, and spring won't be too far away."
"We have been subjected to multiple rounds of sanctions for three consecutive years, which has made me experience the longest winter. In such a difficult situation, we have the support of consumers around the world, and the hard work of all our employees, so that we can still get through the most difficult times. After the cold winter, it is the spring blossoms! “
On December 23, at the launch of Huawei's winter flagship new product, Yu Chengdong, managing director of Huawei and CEO of consumer BG, spoke the above passage very emotionally, and a burst of cheers broke out at the scene.
It's not so much a launch as it's a gift for the upcoming spring.
On December 23, at the Huawei winter flagship new product conference, Huawei released its vertical folding folding screen product - P50 Pocket, the emergence of P50 treasure box, not only enriched the product form of Huawei folding screen mobile phone, but also played the scientific and technological aesthetics to the extreme, from the actual experience of the product, as a "smaller" folding screen, Huawei P50 Pocket is a very competitive product compared with similar products on the market.
Since the birth of the world's first folding screen mobile phone in 2018, by 2022, although almost all mobile phone manufacturers are trying folding screen mobile phone products, but from the current market performance, the folding screen, the biggest form change in the mobile phone industry in more than ten years, is not a product form that all manufacturers can follow. In the Chinese market, Huawei has become a true leader in this market after three years of product innovation since the launch of the Mate Xs to the Mate X2. From the perspective of the degree of user pursuit and the performance of the overall product, Huawei folding screen is currently the manufacturer that does the best from the design to the application adaptation and has the highest degree of completion.
First, Huawei P50 Pocket mobile phone aesthetics to a new height
Whether from the perspective of the product form or use value of the folding screen, the folding screen has two "changes" trend or direction, one is to "become larger", just like Huawei Mate X2, by expanding close to the size of the tablet, instead of the use of tablets, become a part of productivity tools and audio-visual entertainment. The other direction is to "get smaller", folded up, so that the mobile phone is no longer like a bar, more and more difficult to carry.
But whether it is that kind of folding method, for the folding screen mobile phone, first of all it should be a fully functional mobile phone, whether it is before or after folding, under the premise that the user does not have too much learning costs, battery life, photography, display, input, telephone and other functions should be the same as the bar machine, the folding machine can not be folded for the sake of folding, the value of folding is that or in addition to maintaining the function and control of ordinary mobile phones, there is another large-screen experience, or while maintaining a good experience, it is more convenient to carry.
Although the current market increase in folding screen mobile phones is very large, from the perspective of market performance, the product completion of the vast majority of folding screen mobile phones is extremely low. This is related to the technology involved in the folding screen, the so-called "folding", compared to the general straight board mobile phone, one is the bending radius of the flexible screen, the other technical difficulty is the "hinge" folding mechanism, the third difficulty is how to achieve application adaptation. Generally speaking, flexible screen technology is basically solved by the upstream supply chain, but in the current industrial environment where flexible screen technology is not mature, how to make the less mature flexible screen achieve a perfect use experience, the "hinge" technology of each manufacturer has become the key; and the application adaptation is more related to the software capabilities and industrial influence of various manufacturers, so from the current market situation, folding screen mobile phones are still only a few manufacturers can enter the technical highland.
The emergence of the Huawei P50 Pocket once again shows Huawei's undisputed leadership in the frontier field of folding screen mobile phones.
The first time you see the Huawei P50 Pocket, people have a feeling of difficulty and rejection, especially for female users, from a number of similar products, suddenly appeared such a product with unique charm, the beauty of industry and the beauty of art to completely integrate personalized products, it is difficult for women to resist this influence.
Huawei P50 Pocket also has another name called "P50 treasure box", which may be due to folding up, much like the delicate makeup box used by women every day, regardless of weight and size, in the palm of the hand, and the glass crystal diamond process brings the kind of warm and very textured touch, somewhat addictive.
The P50 Pocket has a rounded appearance between the squares, and the four sides are rounded, with some toughness in the femininity. This time, Huawei's innovative crystal drilling process is equivalent to "carving" on both sides of glass with a thickness of 0.5mm. P50 Pocket's exterior glass is under this process, "carving" flowers on and below the glass, and finally forming a "diamond" form with more than 1,000 diamond-shaped squares, which shows a rich visual feeling under different lights and lines of sight. At the same time, under the influence of this process, the surface texture of the P50 Pocket brings a very textured touch to the feel.
P50 Pocket in the square and round unified under a style, but also inherited the P50 Pro 'Vientiane double ring' design gene, in the change of flexible solid color, camera and outer screen two circular ring design, so that P50 Pocket like has two flexible "big eyes", not only very personalized characteristics, but also so that the overall design presents a very rich change in art style.
The elements of square and circle are perfectly integrated through artistic collocation, which well interprets the "square circle" relationship in Chinese culture.
Overall, the appearance of the P50 Pocket embodies the ultimate industrial and artistic fusion of beauty, but this beauty, a little ostentatious, but the beauty is calm and restrained.
Unfold P50 Pocket, a large-screen phone with a 6.9-inch screen, and its experience is screenless with huawei P50 Pro. This makes the P50 Pocket present a completely different visual experience between the opening and closing, and between folding, the P50 Pocket presents a different beauty between the open and the introverted.
Huawei's P series mobile phones have always been at the forefront of fashion and industrial beauty, and the emergence of the P50 Pocket has raised the beauty of the industrial design of mobile phones to a new height.
Second, the integration of technology and artistic beauty
When folded, the Huawei P50 Pocket is tightly seamed, bringing great integrity to both vision and touch.
In fact, after several generations of product evolution, Huawei's "hinge" technology has fully matured, which can be seen in the recent release of the Mate X2 collector's edition. The "Huawei P50 Treasure Box" goes a step further, using Huawei's new generation of waterdrop hinges to form a waterdrop-type display space at the bend, solving the problem of the gap in the fuselage under the folded state and achieving a nearly seamless folding form. At the same time, the folding structure of "Huawei P50 Treasure Box" uses a multi-dimensional linkage lifting design, and the structure is lifted when unfolded, further ensuring the flatness of the inner screen when used. Exquisite craftsmanship, in addition to achieving balanced symmetry, but also fully compresses the thickness of the fuselage, "Huawei P50 treasure box" folding state thickness of 15.2mm, with its petite shape, to the user with a very good feel; after unfolding the thickness is only 7.2mm, not only the grip is more comfortable, but also suitable for one-handed operation.
For longitudinally folded mobile phones, its outer screen is more decorative and complementary use effect, but the round outer screen of Huawei P50 Pocket not only plays a finishing effect on the beauty of the appearance, but also benefits from the application "card function" of Huawei Harmony OS in use, making it more useful. In the folded state, the circular outer screen of huawei P50 Pocket provides users with a unique interactive space, which can not only be used as a mirror, but also can be convenient for selfies, display weather, calendar, itinerary, and convenient payment. In addition, in the reality of increasingly complex information, huawei P50 Pocket in the external screen function of the trade-off, bring us more quiet space, in addition to the necessary information, close the phone, we can be more focused on returning to ourselves.
The opening and closing of the Huawei P50 Pocket, when it is turned on, we return to the world, and after closing, we return to ourselves.
For women, the Huawei P50 Pocket also brings a skin detection function to female users with the help of its hyperspectral imaging unit and AI detection. Huawei mirror combined with the "Huawei P50 treasure box" hyperspectral imaging system brings a new intelligent sunscreen detection function, AI accurate identification, ultra-spectral depth analysis, to achieve real-time sun protection detection, intelligent reminders, sun protection suggestions, etc., while providing more intelligent AI skin measurement capabilities, providing reference for users' daily skin care.
This time, Huawei's P50 treasure box also launched a customized version of gilded gold art. This is a scientific and technological artwork jointly created by Huawei mobile phones and Dutch designer lris Van Herpen with the theme of "symbiosis of all things, gilded light vein". In this customized version, Huawei will achieve the flowing vein texture on the shell glass through the three-dimensional micro-carving process, forming the iconic texture on the back of the fuselage, creating a fusion of technology and art. In addition, the art customized version of the box cutout pattern also reflects the fuselage pattern, coupled with the artistic custom leather protective shell, etc., all show a full sense of art, ceremony and high-end. Whether it is held in the palm of the hand, placed on the desktop, or loaded into the bag, the "Huawei P50 Treasure Box" is like a work of art, becoming a part of the user's life.
3. Hyperspectral super-imaging and computational photography
As a member of the Huawei P50 series, the Huawei P50 Pocket is naturally the focus of user attention in terms of imagery. Folding screen mobile phones are subject to structural limitations, in addition to the Huawei Mate X2 on the market to maintain a high level, other products are basically available in terms of imaging.
This time, huawei P50 Pocket rear camera uses a 40-megapixel primary color camera (f/1.8 aperture), a 13-megapixel ultra-wide-angle camera (f/2.2 aperture) and a 32-megapixel hyperspectral camera (f/1.8 aperture). The hyperspectral imaging unit appeared for the first time in Huawei's products and for the first time in the field of mobile phone imaging.
According to Huawei, the Huawei P50 Pocket integrates flagship imaging capabilities such as the P50 series primary color engine and computational optics, and the new hyperspectral imaging technology, the biggest benefit of which is that it can capture information about the invisible spectrum in nature.
The first benefit brought by hyperspectral imaging is that more invisible light can be captured, when the system has captured more invisible light information, it can make the computing camera system better understand the intensity of sunlight, the color of sunlight, understand the entire environment, in the portrait shooting, you can have a better sense of skin ruddy, a better sense of sunlight, a sense of atmosphere, thereby restoring the photo can effectively enhance the sense of atmosphere of the picture.
At the same time, based on the technical characteristics of the hyperspectral image unit, in terms of picture details, when calculating the digital reproduction of the camera, more details can be restored with visible colors. In portrait shooting, you can better distinguish some of the looming details on the face, so as to get better and more delicate skin texture.
At the same time, Huawei P50 Pocket inherits the primary color engine technology launched by Huawei P50 series. With the support of the primary color engine, according to the real effects and appeals of 24-hour, all-weather color during shooting, no matter what kind of light, you can truly record a beautiful colorful life and achieve the image effect of "what you see is what you get".
The primary color engine is a pioneering technology in the field of mobile phone photography, and Huawei has made the digital image achieve the same effect as the human eye as possible through in-depth research on the imaging process and color capture process of mobile phones. Our judgment of color is through our eyes, which is completely different from the imaging of digital images. The human eye is the most advanced and sophisticated imaging instrument, which can capture any color infinitely and accurately, and the primary color engine is the process of restoring and imitating the color captured by the human eye as much as possible.
The true restoration of the colors seen by the human eye is not achieved by relying on electronic originals alone. Huawei's primary color engine is not just a photographic tool, it contains hardware, software, psychology and other principles. At the same time, people live in a variety of scenes, most of the scenes have the participation of artificial light sources, just like all the colors now, and the sun has nothing to do with the color, are the colors brought by the reflection of artificial light sources, so Huawei's primary color engine, not only to accurately identify the sunlight, but also to identify the artificial light sources in the ambient light, and accurately restore these complex lights to bring users a more realistic color world.
In fact, from the actual shooting effect of Huawei P50 Pocket, although it is limited by the size of the mobile phone, it is impossible to add a telephoto lens, but in terms of color performance and detail restoration, it still maintains the essence of the P50 series of images.
In addition, Huawei P50 Pocket still brings us more surprises in terms of imagery, one is that the folding screen mobile phone form change can use the post-camera selfie, which is a lot of lethality for women who like selfies. Although mobile phone selfies are a daily use habit of many women, the imaging module that is limited by the front camera is too small, and the photo quality of its selfies has always been only usable. On the P50 Pocket, you can use the external screen for preview, and use the three cameras on the rear to take self-shots, taking the selfie quality to a whole new height.
At the same time, based on the hyperspectral fill light and macro shooting capabilities, huawei P50 Pocket has added a new fluorescence photography function. Fluorescent photography allows users to use the Huawei P50 Pocket in their hands to shoot exquisite fluorescent pictures that are difficult to see with the naked eye in nature, such as shooting flowers in a low-light environment, seeing different fantasy worlds, making the P50 Pocket's imaging system more playable.
Overall, Huawei P50 Pocket is a very beautiful, and practicality is not because of the folding and shrinkage of the new form of products, its 4000 mAh battery and mainstream processor performance, with 442 ppi, 120Hz refresh rate of 6.9-inch screen, in normal use, fully equipped with a mainstream flagship mobile phone functions and performance mainstream flagship, and after folding, it can become a close fashion plaything in life.
The listing of Huawei's P50 Pocket has raised the technical capabilities and maturity of folding screen mobile phones to a new height. Relying on its long-term technology accumulation, Huawei has created a comprehensive advantage of software and hardware integration in key areas of folding screen mobile phones such as flexible screens, hinges, Hongmeng systems, ecosystems, and software application adaptations, and established industry leadership in the direction of folding screens, which is a valuable product form.