Samuel Beh said that he hopes to let Chinese netizens see a different Malaysia through short videos with unique styles.
China Development Network News "Finally can eat authentic Malaysian MAMEE special spicy ghost pepper noodles." After learning that the "Select Malaysia" activity was launched on Douyin, a netizen Miss Chen made an appointment to place an order and bought a lot of Malaysian special products at the first time. "Malaysia's bird's nest and durian are very famous, and this internet celebrity instant noodle has been hungry for a long time." However, affected by the epidemic, it is now impossible to buy abroad, and I am afraid that it is not authentic to find a substitute or other channels to buy, so this time I saw the 'Selection Malaysia' activity on Douyin and hurried to start. ”
On December 23, the "Select Malaysia" campaign hosted by the Malaysian Digital Economy Development Authority was officially launched on Douyin. Chinese netizens can not only enjoy the beauty of Malay and understand the local customs through the "Select Malaysia Supply Chain" Douyin, but also a large number of distinctive Malay cuisine and new Internet celebrity brand products will meet Chinese consumers through online means.
It is reported that the "selection of Malaysia" has a total of more than 20 well-known Malaysian brands to participate, in addition to Chinese consumers familiar with durian, bird's nest, meat and bone tea and other traditional Malaysian cuisine, the new Internet red brands, clothing, personal care products, furniture supplies and other products will also be introduced to more Chinese consumers through Douyin.
Mahadir Aziz, Chief Executive Officer of the Digital Economy Development Authority of Malaysia, said that in the era of rapid digital development, it is particularly important for enterprises to take advantage of the emerging e-commerce marketing model, including short videos. Through the rich content and diverse forms of short videos, Chinese consumers can further understand Malaysia's customs and characteristic products, so that Chinese consumers can enjoy the most authentic and preferential Malaysian food and products without leaving home.
Minister Counsellor Razda Razak of the Commercial Department of the Malaysian Embassy in Beijing said that the "Select Malaysia" campaign aims to bring Malay brands closer to Chinese consumers, help Malaysian businesses open up a new situation in the post-epidemic era, create a new pattern of Malaysia-China trade, and further strengthen the friendship between Malaysia and China. During the event, she also appeared in the "Select Malaysia Supply Chain" Douyin to personally cheer up Malaysian products, "I sincerely welcome you to pay attention to 'Select Malaysia', we will bring you Malaysian products through Douyin, in addition to Musang King durian, white coffee and bird's nest, you can also find more Malaysian products during the 'Select Malaysia' campaign." ”
It is reported that well-known Malay merchants are optimistic about the Chinese market. "The Chinese market has always been the market we value the most." Anna Teo, founder and CEO of Henan Group, said. He said that we have prepared musang mochi, chocolate-pure durian filling, Musang king pulp, all hand-picked and freshest flesh, immediately packaged and frozen. We also take advantage of this activity to promote our new product of the South Musang King Durian Fruit Rong Cup, so that Chinese consumers can eat the thick Musang King for 365 days, without adding any preservatives and additives, all full of durian flesh.
Since its launch, the MAMEE ghost pepper noodles of the popular network have become Internet celebrity products, absorbing countless powders, and frequently appear on the hot search list during the "Double Eleven" and "Double Twelve" e-commerce activities. This time, the internet celebrity brand also actively participated in the selection activities, prepared a number of new products for Chinese consumers, and invited fans to challenge the spiciness of the ghost pepper during the "Selection Malaysia" campaign.
Meat bone tea is a Chinese specialty dish in Malaysia, and the meat bone tea soup bun innovatively developed by Lu Yuqing, the founder of Xinfeng Meat Bone Tea, allows diners to enjoy Malay delicacies at home. This time, with a history of more than 40 years and a reputation in Malaysia, the long-established brand has carefully prepared a variety of flavors of meat and bone tea soup buns for Chinese consumers. Lu Jianguo, the second generation of Xinfeng Meat and Bone Tea, said that at present, Xinfeng is actively exploring overseas business, and has opened a branch to Jakarta, Indonesia in 2014, and it will be imperative to enter the Chinese market in the future.
Samuel Beh, the organizer of the event and CEO of GOLOCO Malaysia, said: "This time, a series of videos, short films and multiple live broadcast promotions with authentic Malaysian cultural characteristics have been specially designed and produced for the multiple brand products participating in the "Select Malaysia" activity, which is believed to allow Chinese netizens to see a different Malaysia and enhance cultural exchanges with each other.
According to reports, the event not only sincerely invited pinklu Lu Xiaoyu - Shanghai Sister, Shen A Q is not Shen Xiongxiong, Late Evening Amelie, Daily Sharing Xi, a Bean Duck, etc., but also specially invited several Malaysian content creators with certain influence and fan volume in China to participate in it to better introduce Malaysia to Chinese netizens.
Malaysian content creator and Malay cousin with millions of fans on Douyin said, "Malaysia is a resource-rich country, and the original intention of creating on Douyin for more than a year is to let netizens know more about malaysia, a beautiful country." In this process, we found that through douyin not only can netizens know Malaysia, but also help merchants to promote Malaysian products to the world, we are very grateful for your support to your cousin, and welcome everyone to pay more attention to this activity, looking forward to meeting with you.
Feng Feng from China (TikTok: Feng Feng in Malaysia) and Malaysian Chinese Junjun are a couple of Malaysian couples, and they are also a good partner on the road to entrepreneurship. "Originally we were going to get married this year, but due to the impact of the epidemic, we can only continue to start a business in Malaysia. In October this year, we officially started to operate Douyin, at the beginning we just wanted to record the daily life and export horse Chinese to each other, but we did not expect that in just 2 months, there would be so many netizens who supported and liked us, and there were many Malaysian couples who were similar to our situation to come to us to learn from us. ”
Feng Feng and Junjun said: "It is a great honor to have the opportunity to participate in the 'Select Malaysia' campaign. Promoting Malaysian and national brands on Douyin is an exchange and cooperation between horse Chinese, economy, trade and friendship. One person's strength, even if it is weak, can be piled up into a mountain. (Shen Ye)
Malay cousins recommended Malaysia to Chinese netizens through TikTok.
Malay merchants are optimistic about the Chinese market and carefully select products for consumers.