I have to admit that Vivo's S series has long been criticized by some netizens and has been labeled with the hat of "low energy and high price". Perhaps, from the perspective of a perfectionist, the former vivo S does not dare to be perfect, but the vivo S12 series that has just come out may not leave any more opportunities for others to be justified.
In fact, at that time, the vivo S series was accustomed to choosing the sub-flagship or mid-range products of upstream chip manufacturers, in order to take into account the performance and energy efficiency under the premise of extreme thinness and lightness, which not only retained the ultra-light natural duty that the mobile terminal should have, but also brought longer endurance, while also adapting to the real use experience of the vast majority of users, rather than rushing to the running points. It can be said that in the definition of the vivo S series, there is no so-called performance supremacy, but on the basis of the pursuit of industrial design extremes, the integration of fashion trends and cutting-edge technology is realized. However, in the context of the blind amplification of the performance topic by the market, it is inevitable that many consumers will hold the perspective of buying a PC, only look at the configuration without mentioning the demand, thus misunderstanding the vivo S series.
Indeed, if you look at the previous vivo S series from the performance dimension alone, it is obviously not dominant in the same price point market. But what a smartphone represents is a collection of user experiences that contains more than just performance. If we put ourselves in the position of vivo and think about it, in the face of Rulin's competitive models, we will not spend effort to develop a product that will eventually end up being boring. Therefore, just as Huawei once climbed to the peak of domestic mobile phone brands, vivo paid more development and design costs to achieve the ultimate experience of the S series, and it is understandable to position itself as a high-end.
In fact, each product will be full of the background of the times, the original intention of development, and the consideration of the market. Horizontally, whether the product is good or bad lies in whether it has attracted your highlights, whether it has made you feel regretful, whether it can be balanced and consistent; from the vertical point of view, the product is good or bad, whether it has made progress, whether it has met your expectations, and whether it can meet your new needs. The vivo S12 series does not dare to say that it is acceptable to all consumers, but for the vast majority of people, it can be done.
In terms of the performance mentioned earlier, vivo S12 Pro uses the 5G flagship Tianji 1200 chip, the ability of this chip is no secret, to summarize in a simple sentence: the spokesperson of the best balance between performance and energy consumption at present, it is not too much to call it a generation of "God U". In addition to the fact that a few special groups may still be arrogant, I am afraid that no one will think that this chip will bring any trouble to their normal use. Coupled with the superposition of many technologies such as UFS3.1, dual-effect memory fusion, superconducting liquid cooling and heat dissipation, and game BOOST special speed acceleration, the vivo S12 series does not have any performance shortcomings.
On the other hand, it is also through the existence of Tianji 1200 that vivo S12 can challenge the high energy consumption and super heavy industry regulations in the 5G era.
The two models included in the vivo S12 series do not adopt the same-system homomorphic design as most brands, and S12 and S12Pro are completely different design languages. Among them, the S12 follows the S9/S10 straight-screen straight frame design, while the S12 Pro is a front and rear doubles. In terms of size specifications, the thickness of the S12 Pro is only 7.36 mm, and the weight is as light as 171 grams, which almost created a new record for light and thin in the 5G era. You know, not only two sets of molds will greatly increase the upfront design cost of the product, and the demanding ultra-thin manufacturing process will further double the production cost, it can be said that vivo in the S12 series creation and low-cost low-end models can not be compared. Coupled with the new photochromic 2.0 process, if it can't inspire your admiration, it is likely that your aesthetic has been different from ordinary people.
So, if you're still hovering between "giving up performance to choose thin and light" and "giving up thin and light to choose performance", vivo S12 Pro has actually given a reason not to choose.
Of course, this is only one of them. In fact, if you taste the vivo S12 series, it is not difficult to find that in addition to the further evolution of performance and appearance, vivo's investment in image capabilities is also unreservedly poured into the latest S12 series.
The vivo S12 series directly provides a 100 million pixel main camera on the rear camera, and adopts a 50 million soft light dual camera on the front, which is almost the top grid in the hardware specifications. At the same time, the software algorithm combines vivo's innovation in AI technology to achieve a micron-level skin-resurfacing algorithm, bringing local retouching that can be achieved without the help of PC professional software, and the effect is comparable to commercial blockbusters.
It is worth mentioning that Vivo has not only made sufficient efforts in the tangible aspect, but also a good example of the new OriginOS Ocean released earlier this month.
As the soul of a product, OriginOS Ocean is not a patched skin, vivo will be a large number of flat aesthetics, interactive convenience, smart functions and privacy and security and other improvements are put into the OriginOS Ocean system, and gradually the entire ecosystem is organically connected, so that high-quality hardware can be fully utilized, so that users can experience the form of high-end mobile phones.
Obviously, from the perspective of the product itself, regardless of appearance, performance, image and even system, the vivo S12 series has left nothing to blame, which has fully shown the evolution of the vivo S series towards perfection, and the end of the evolution will be the unanimous recognition of the high-end market.
Looking back, there is no real controversy about whether vivo S is a high-end product itself, jumping out of the original market consumption cognition is not a metamorphosis but a continuation, vivo this year for three consecutive quarters of the domestic market share of the first and high-end smartphone market growth rate has fully demonstrated the fact that its products are recognized in the corresponding market. It is precisely because many brands are subject to the shrinking of the incremental market and show impatience, so that the routine means of creating highlights, playing with concepts, and speaking techniques penetrate into consumer thinking, and the rational choices that should not have appeared have also been seriously interfered with, and in the face of the fundamental way of service-oriented and innovation-oriented, continuing to move out of the ills left over from history can only be laughed at.
Just like the new S12 series, carrying a lot of vivo S in the continuous iteration of the way forward "change and change", change is that the product is more and more perfect, unchanged is the original intention of striving for the ultimate. And between the unchanging and the changing, it is only the window screen, the two concepts of the same thing, the so-called change is more based on the unchanging original intention.
As a loyal user of many models of the vivo S series, I really hope that the vivo S will continue to be extreme in the future, even if it runs away for half a life, it is still a teenager.