On December 17, the 2021 China Annual Emerging List sponsored by New Weekly was announced, and Mango Monsoon Theater 'I'm Good In Other Places' was awarded the annual emerging drama. This honor not only represents the high recognition of the industry and the audience for the cutting-edge temperament of the work itself, but also once again shows the cutting-edge attributes of the Mango Monsoon Theater that has been deeply rooted in the hearts of the people.
Since the Mango Monsoon Theater was launched in May this year, it has broadcast several high-quality short dramas such as "Wolf Hunter", "Lie Detective", "I'm Good in Other Places", "Mother-in-law's Bracelet", "Twelfth Second", "Sleeping Garden" and so on. Under the unified idea of focusing on realism and transmitting humanistic care, these high-quality works with the innovative genes of Hunan Satellite TV and Mango TV continue to carry out forward-looking exploration under the idea of media integration and development with rich types, diversified styles and free expressions, opening up new perspectives for domestic film and television creation and injecting a strong needle into the healthy development of the industry.
It is worth mentioning that "Sleeping Garden", which is being broadcast every Monday to Tuesday at 22:00 on Hunan Satellite TV, continues to maintain a high ratings operation, and the future trend of the entire theater continues to be strong in the industry.
Hit the young people's new forces of the year
"I'm fine in other places" has successively picked "year-end little red flowers"
Over the past 21 years, China's annual new list has insisted on using "media views, expert opinions, and cutting-edge perspectives" to set up a list for the times, which is not only an annual trend inventory, but also an answer to the future trend.
"New Weekly" commented on the annual cutting-edge drama "I Am Good in Other Places": "It is a phenomenon-level urban emotional topic drama created by mango monsoon theater this year. Through the depiction of the urban life of four young women, it reproduces the triviality and warmth of life, and rationally blends real life with ideal colors, thus hitting the hearts of modern young people. Its realism is full of humanistic care, rather than blindly facing cruelty, and its resonance is that it makes the audience realize that the world and life may not be perfect, but it is worth fighting for. ”
At the end of the year, major inventory follows. In a number of film and television lists released in recent days, "I am very good in other places" is on the list.
Among them, among the top ten cultural events in 2021 rated by China Youth Daily, "I am very good in other places" was regarded as one of the annual masterpieces of "realistic theme domestic drama hit". The commentary said that the realistic theme domestic dramas that came out of the circle this year fully show that the audience does not need over-beautification and beautification filters, but needs to be infinitely close to and restore the "real" frank works. "I'm Good in Other Places" shows female group portraits, pokes at the audience's tears and laughter, and we can easily find our own "life puzzle" in the story.
In the nomination of the "Phoenix Entertainment Index 2021" annual drama series initiated by Phoenix Entertainment, "I Am Good in Other Places" ranked fourth in the "Top Ten Dramas of 2021" with a high score of 8.4 for the public and 7.7 for the professional score.
In 2021, when blockbuster dramas are repeated, "I'm Good in Other Places" with only 12 episodes and a small cost can stand out, which can be regarded as a victory for high-quality short dramas. When film and television creation is shrouded in confusion, it demonstrates the courage of very valuable innovation and the sincerity of creation, and blows a refreshing new wind for the industry.
The "Boutique Skit Lab" has a personality
Say no to the water injection, say no to the routine, say no to the suspension
At the beginning of last year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Work Related to the Creation and Production Management of TV Drama Network Dramas", which clearly opposed the injection of content and advocated that the length should not exceed 40 episodes. Hunan Satellite TV and Mango TV, as the head mainstream media, took the lead in responding with practical actions. After nearly a year of preparation, the Mango Monsoon Theatre was officially launched on May 24, 2021. As the first weekly short drama theater linked by Taiwan and network in China, it has carried out diversified exploration experiments in the realist boutique short drama track, trying to find a methodology that can better meet the needs of the current audience between the traditional long video advantages and the emerging short video trend, while renewing the theater style and expanding the audience circle.
Li Mo, the director of "I'm Good in Other Places", once specifically mentioned that the Mango Monsoon Theater has given creators freedom in terms of volume, subject matter and shooting methods, giving young people the opportunity to try something new. "I'm Good in Other Places" sets a precedent for domestic dramas with a length of 70 minutes per episode, making the work an unprecedented breakthrough in the story structure. In the relatively sufficient narrative space of each episode, the works set one theme per episode, and strive to make each episode have a cinematic degree of completion, thus greatly enhancing the user stickiness of the weekly theater.
As of now, Mango Monsoon Theater has implemented the policy of condensing episodes, and the least number of episodes of "Wolf Hunter" has only 6 episodes. Judging from the length of a single episode, "Wolf Hunter", "I'm Fine in Other Lands", and "Mother-in-Law's Bracelet" all exceed 60 minutes. At the same time, the content supply has achieved enough richness and change, covering suspense, criminal investigation, family, science fiction, love and other themes, the genre is eclectic, the style is not falling behind, and constantly brings the audience a refreshing aesthetic experience.
As the name suggests "monsoon", the Mango Monsoon Theater has a changing cycle and a fixed pattern. In the works that have been broadcast by the Mango Monsoon Theater, there are distinct "three noes" characteristics: no to water injection, no to routine, and no to suspension. It can be said that Hunan Satellite TV and Mango TV have come up with the innovative courage to surpass the existing experience and traditional paradigms of the industry, and to create an industry model that lives up to expectations towards a higher standard, so as to encourage more film and television creators to fully display their creativity and talents, and use concise length, profound techniques and sophisticated quality to jointly tell wonderful Chinese stories.
Aggregate potential energy continues to transmit humanistic care
Write dramas for the masses of the people, write dramas of the masses of the people
Earlier, at the seminar of "I Am Very Good in Other Places" at the Mango Monsoon Theater, Gao Changli, director of the Television Drama Department of the State Administration of Radio and Television, pointed out: "We must write dramas for the people, and we must write dramas for the people." Yi Kai, secretary general of the China Television Arts Commission, said that the most fundamental reason why "I am very good in other places" can be successful is to go deep into life and take root in the people.
Based on a new starting point and facing a new journey, Hunan Satellite TV sounded the loud horn of "Youth China" and was committed to building a mainstream youth cultural position. As a cutting-edge attempt of Hunan Satellite TV and Mango TV, Mango Monsoon Theater places special emphasis on starting from the perspective of youth, showing a profound insight into the changes of the times with high-quality, positive energy and great feelings of high-quality dramas, and releasing the emotional temperature of the same frequency with youth, harmony with reality, and resonance with the country.
In addition to the critically acclaimed "I'm Good in Other Places", strong humanistic care has been consistent in the Mango Monsoon Theater: the anti-poaching drama "Wolf Hunter" pays tribute to forest public security and also has concern for natural environmental protection; the criminal investigation drama "True Detective of Lies" focuses on groups such as women, children, the elderly living alone, and the homeless, which leads to practical problems such as how women should properly protect themselves and how important children's sex education is; the urban family topic drama "Mother-in-law's Bracelet" reproduces the "love and marriage" in the new era. The process of running into each other's small families and everyone in the stage conveys the true meaning of life of "home and everything"; the "Twelfth Second" that traces the growth of women criticizes the evil phenomena such as human trafficking, drug networks, and school violence, and also jointly launches public welfare publicity against abduction and public welfare activities to receive police during the broadcast period, and carries out social knowledge popularization with content as a mirror; "Sleeping Garden" focuses on the mental health of young people and calls on young people to face up to the emotional problems they face...
The Mango Monsoon Theater can form such a stable and sustained output, and it is inseparable from the powerful aggregate energy of Hunan Satellite TV and Mango TV as the head platform. Top directors, gold-medal screenwriters, and powerful actors gather to escort the excellent quality of the theater. At present, the creation of short dramas is the trend of the times, it is full of challenges, but also full of imagination, in the eyes of the industry, mango monsoon theater has become the source of the new wave, a steady stream of creative new products will be born from here, to meet the public scrutiny.
2021 is coming to an end, the "wind" has risen, the sails are rising, and it belongs to the new chapter of the Mango Monsoon Theater, which will surely bring us more surprises.