Daohuaxiang further deepened its strategic cooperation with Wuhan supermarket enterprises.
Recently, the 2021 Yichang citrus tea public brand promotion and Hanyi agricultural supermarket docking activity was held in Wuhan, and Daohuaxiang signed a liquor purchase and sale agreement with Wuhan Wushang Supermarket Management Co., Ltd. with a total amount of 200 million yuan.
This activity aims to further promote the docking of agricultural and commercial agricultural supermarkets in Wuhan and Yichang, and strengthen the public brand promotion of Yichang agricultural products. At the docking meeting, Cai Kaiyun, chairman of Daohuaxiang Group, chairman and general manager of Daohuaxiang Wine Company, and Zhu Xi, deputy general manager of Wushang Group and general manager of Wushang Supermarket, signed a cooperation agreement for the 2021 Hanyi Agricultural Commercial Agricultural Supermarket Matchmaking Meeting.
According to the agreement, Wushang Supermarket will underwrite 200 million yuan of Daohuaxiang series liquor, Andahuaxiang will provide support and guarantee in brand building, product quality, after-sales service, etc., and the two sides will jointly establish a long-term communication mechanism to further strengthen exchanges, discussions and cooperation to achieve mutual benefit and win-win results.
Cai Kaiyun said that Daohuaxiang will take this Wuhan Agricultural Expo and the 2021 Hanyi Agricultural And Commercial Agricultural Supermarket Matchmaking Conference as a favorable opportunity to seize the development opportunity of promoting the construction of the agricultural industry chain, further deepen the strategic cooperation with Wuhan commercial supermarket enterprises, strengthen industrial characteristics, optimize product structure, innovate brand marketing, cultivate market increments, and contribute to the construction of a strong agricultural industry province in Hubei.
More than 100 kinds of Yichang high-quality agricultural products and their processed products were displayed at the event site. At the rice and flower fragrance booth, clear samples, raw pulp, vitality series and other products formed a beautiful landscape, attracting many merchants to stop and taste, and the diffuse wine aroma lingered in the orange tea rhyme, which showed that the Chu wine was mellow and melodious.
It is understood that more than 200 entrepreneurs and merchant representatives from Hanyi and Yiyi conducted docking negotiations, and a total of 44 cooperation agreements were signed on the spot, with an agreement amount of 3.05 billion yuan. Since 2009, the docking activities of Hanyi Agricultural Commercial Agricultural Supermarket have been carried out for 10 consecutive sessions, and the cumulative signing amount has exceeded 30 billion yuan.
On the earlier November 27, 2021 Hubei Agricultural Expo opened in Wuhan International Expo Center, Daohuaxiang as a leading enterprise in Yichang appeared at the Agricultural Expo, showing the company's agricultural industrialization development and brand building achievements on the spot, attracting the attention of many exhibitors.
In yichang exhibition hall, the Daohuaxiang booth was enthusiastically surrounded by many citizens and exhibitors, and a series of products such as clear samples, original pulp, landscape wind, vitality family, and treasure No. 1 were highly popular, and consultants were endless. "I have been drinking the vitality type and treasure no. 1 of the rice flower fragrance for many years, and I want to change the taste and try this landscape style at this family gathering..." Mr. Zou of Jiangcheng was full of strong interest in the landscape wind products, and immediately placed an order for a box after saying it. On the outskirts of the Wuhan International Expo Center, clear samples and vitality of huge product advertisements can be seen everywhere, and the brand atmosphere of high-end atmosphere of rice and flowers and the vitality of energy has become more and more intense in Jiangcheng with the continuous advancement of the Wuhan Agricultural Expo. (Text/Wang Peipei Photo/Zhu Haifeng)