Daohuaxiang won the top 500 private enterprises in China and the top 500 Chinese enterprises

On September 25, the 2021 China Top 500 Private Enterprises Summit was held in Changsha, Hunan. Hubei Daohuaxiang Group was listed in the list of China's top 500 private enterprises, ranking 189th, ranking 103rd among the top 500 private enterprises in China's manufacturing industry.

At the same time, the list of "2021 Top 500 Chinese Enterprises" was released in Changchun, and Daohuaxiang ranked 386th among the top 500 Chinese enterprises and 184th among the top 500 Chinese manufacturing enterprises.

Listed in the "Top 500 Chinese Private Enterprises" for 12 consecutive years and listed in the "Top 500 Chinese Enterprises" for 8 consecutive years, the continuous increase in comprehensive strength has undoubtedly laid a good foundation for the sustained and rapid development of Daohuaxiang. From the small rural workshops in the corner of Longquan in the past to the top 500 private enterprises in China and the top 500 Chinese enterprises in the present, the fragrance of rice and flowers has grown from small to large and from weak to strong, and has grown rapidly in the magnificent historical process of China. So, under today's fierce market competition pattern and consumption upgrading, how does Daohuaxiang have the strength to hit the top 500 and trigger more powerful measures to create corporate value and achieve economic growth?

Innovation is the key variable that has not changed in a hundred years, and innovation is also a key move for the high-quality development of rice and flowers. Daohuaxiang has been deeply cultivating the main business for many years, embracing change, vigorously promoting institutional innovation, management innovation, technological innovation and market innovation, and forming a good development trend of industrial chain supply chain alignment and upstream and downstream coordination. The liquor industry under the Group has always adhered to the concept of "consumer-centric", solidly promoted the "Liao Yuan" strategy and the "131" goal, frequently made "new moves" - optimized the product structure, and promoted the average annual growth of sales of sample, vitality and rare No. 1 products in the past three years, with a strong force of high-end products; expanded the category matrix, strategically cultivated "Fragrant Pulp" and "Shanshui Feng" series of new products, opened up a liquor development "Dumpling" track; precision marketing layout, formulated large regional development, large customer cultivation, and large group purchase operations 3. The "four major" plan for large-scale development and investment promotion, divide the national market into three marketing regions, set up the Fragrant Business Department, aggregate the new momentum of the deer market, seize the industrial highland, establish a production of intelligent manufacturing double factory area, collaborative supply double base, scientific research and innovation double platform, wine and tourism integration double park "four double" project, to create a new pattern of empowerment of the future... The pursuit of quality, category innovation, market cultivation, marketing help, so that Daohuaxiang at a higher level to achieve the optimal allocation of resources, industrial transformation and upgrading, kinetic energy conversion and release, in order to meet the people's growing needs for a better life, to create better products, more choices and better services.

Large enterprises have their own big responsibilities. Daohuaxiang gives full play to its own longboard advantages, continuously consolidates the industrial foundation, enhances industrial resilience, and the three major sectors of the Group's logistics, supporting facilities and tourism go hand in hand, showing a strong competitive advantage in the industrial chain and sustainable growth momentum. The Three Gorges Logistics Park adds new means to service foreign trade innovation, the national market procurement trade builds a new channel for docking the international market; the supporting packaging is excellent industrial ecosystem, and the expansion of subdivisions and market territory is accelerated; the Three Gorges Longquan Lake revitalizes the beautiful rural industry, and the Longquan Ancient Town has set off a boom in study and travel. While gaining recognition from consumers and the market, Daohuaxiang has driven millions of farmers out of poverty through industrial poverty alleviation; during the epidemic, it has donated more than 5 million yuan, contributing to emergency supply, medical support, resumption of work and production, etc.

The opening year of the 14th Five-Year Plan is also a key year for Chinese enterprises to enter a new stage of development. Standing at a new starting point and a new journey, how to better practice corporate responsibility and go steady and far on the track of high-quality development, Daohuaxiang gave her own answer. "Looking back at the development process of Daohuaxiang and making fine wine for a better life, Daohuaxiang has always been doing what Daohuaxiang is doing, and it will continue to be done in the future." In the face of opportunities and challenges, Daohuaxiang will certainly live up to expectations. Fang Lihua, deputy secretary of the Party Committee of Daohuaxiang Group, said that under the new development pattern of double circulation, enterprises will continue to adhere to the quality of ingenuity, carry forward the spirit of innovation, seize new economic growth points in the new round of scientific and technological revolution and industrial transformation, accelerate the digital transformation and intelligent transformation of the industry, continuously enhance the independent innovation ability and core competitiveness of enterprises, and continue to shine on the stage of Chinese private enterprises and Chinese enterprises, so that Chinese liquor can truly move from tradition to modernity and from China to the world. (Reporter Yu Huiling Correspondent Wang Peipei)