In recent years, Lushan City, known as the "Back Garden of Jiangxi", has made full use of its unique natural ecological resources and the advantages of humanistic and historical resources, vigorously developed mountain tea planting, enlarged and strengthened the "Lushan Yunwu" brand, realized the requirements of "ecological livability" in the rural revitalization strategy, and realized the organic combination of "village, people, tea, culture and tourism" through measures such as improving varieties, expanding bases, cultivating tea enterprises, integrating agriculture and tourism, and rebranding, and striving to create a rural revitalization road with Lushan characteristics.
In The Hailu Tea Expo Garden in Lushan City, tea farmers are picking fresh leaves.
Tea farmers at wulaofeng base of Donglin Yulu Tea Culture Industrial Park are picking fresh leaves.
A standardized tea plantation located in Haihui Town.
In the Hailu Tea Expo Garden in Lushan City, tea farmers are processing Lushan Yunwu tea.
In the Hailu Tea Expo Garden in Lushan City, tea farmers are processing Lushan Yunwu tea. With the development of leading enterprises, tea production in Lushan Has gradually achieved standardization.
Lushan City is located in the north of Jiangxi, sitting on Lushan And Poyang Lake famous mountains and lakes, elegant environment, fresh air, set of natural "water bar" and "oxygen bar" in one, the territory of Lushan belongs to the national nature reserve, is a well-known summer resort in ancient and modern China and abroad and Lushan cloud tea production area. Lushan Mountain, at an altitude of 300-1200 meters, is located in the world-class high-quality tea gold production belt at 30 degrees north latitude, with perennial clouds and mist, diverse soil types and rich organic matter content, providing a perfect ecological and geographical environment for tea growth. The tea garden embedded in the "green sea" of Lushan Mountain, a row of tea trees, meandering, like the fingerprints of the earth, the appearance and temperament are good, beautiful.
In order to strengthen the tea industry, the local party committee and the municipal government attach great importance to it, and have successively issued the "Lushan Famous Tea Spring Development Plan" and the "Lushan Yunwu Tea Modern Agricultural Industrial Park Master Plan", with high standards and high starting points to plan to create a "Lushan model" for the tea industry to drive rural revitalization; through the introduction of supportive policies, the implementation of special funds, vigorously implement the four major projects of standardization, quality, branding and industrialization, and promote the in-depth development of the industry; organize tea enterprises to participate in the tea expo in Nanchang, Hangzhou, Shanghai, Guangdong, Beijing and other places every year. Actively undertake Special Promotion Activities such as Lushan Tea Party, Jiujiang International Famous Tea Spring Expo, Tea Culture Festival, etc., compile and publish "Lushan Tea Chronicle", carefully build a technical exchange platform and cultural communication platform for integrating tea brands, promoting tea culture and revitalizing the tea industry; create a large number of brand enterprises such as Yuantong, Lushan, Hanyang Peak, Qijian Youlan, Donglin Yulu, Luyuan, etc., and the brand influence has been further highlighted.
Make the tea industry bigger to promote rural revitalization. 5 of the 15 "13th Five-Year Plan" poor villages in Lushan City regard the tea industry as the leading industry for poverty alleviation, and have formed tea characteristic townships such as Muling Town, Dongmushan Forest Farm, Haihui Town, Bailu Town, Wenquan Town, and many tea specialty villages such as Tongyuan, Taohuayuan, Tea Forest Farm, Yujing Village, Gaojialing, Baihesuo, and Jiaomaling, and more than 20,000 employees in the tea field have increased their income through the connection of the interests of business entities. Taohuayuan Village, Wenquan Town, Lushan City, is a professional village of tea industry of "one village and one product", and in recent years, the village has become bigger and stronger by making the tea planting professional cooperative in the village, absorbing farmers to work and driving farmers to increase their income and become rich. Lushan Taohuayuan Shuai's Yunwu Tea Professional Cooperative has absorbed more than 30 regular migrant workers in tea gardens, including 5 poor households, and the average household income has increased by more than 5,000 yuan.
At present, the total area of tea in Lushan City is 33,250 mu, and there are 4 enterprises that have passed the demonstration of organic tea production, with an area of more than 4,500 mu, 2 provincial leading enterprises, 7 municipal leaders, and more than 90 professional cooperatives, forming an industrial chain of tea production, processing, sales, logistics, cultural tourism, research and learning, leisure experience, etc., with an annual output of more than 1,000 tons of dry tea and a total tea output value of 800 million yuan. In the 2020 China Tea Regional Public Brand Market Value List, Lushan Yunwu Tea ranked 17th, with a brand market value of 3.033 billion yuan.
Source: Xinhua News Agency
Editor: Ye Xiaoyi
Editor-in-charge: Xiong Huantang
Review: Li Yaobit