Recently, the 7th National Beer Appraisal Committee 2021 Annual Meeting and Awarding Ceremony, hosted by the China Liquor Industry Association, organized by Qingdao United Jiale International Convention and Exhibition Co., Ltd., and supported by China Food Fermentation Industry Research Institute Co., Ltd. and Jingdong Supermarket, was held in Qingdao.
At the meeting, Ms. Zhang Xuejun, director of quality management of Jinxing Beer Group, and 21 other Chinese beer appraisal experts were awarded the honorary members of the national beer appraisal committee for life.
Zhang Xuejun is a national senior winemaker and a national senior wine taster. He graduated from Zhengzhou Institute of Light Industry in 1990 and joined Venus Beer Group in the same year. He is a national technical expert in the brewing industry, a technical expert in Henan Province, and a high-skilled talent with outstanding contributions in Zhengzhou.
Over the years, Jinxing Beer has invested a lot of resources to build a team of brewing craftsmen, from the selection and training of grass-roots technical backbones of the "skill competition", to the selection of technical backbones to the well-known domestic colleges and universities for further training, under the leadership of the first Chinese brewing master, group chairman Zhang Tieshan, Jinxing Beer paved the way for the growth of technical talents to brewing masters, and also provided a solid talent guarantee for the excellent quality of Venus Beer.
Without excellent product quality, there is no brand that is loud. Since the establishment of Venus Beer in 1982, for 39 years, Venus Beer has always adhered to strict brewing standards, excellence and meticulousness. In every aspect of production, always adhere to the "spirit of ingenuity": strictly follow the natural rules of brewing beer, give the "soul of beer" yeast enough time, let it fully grow and reproduce naturally; the rice used for brewing must be green rice produced on the bank of the Yellow River, which is used on the day of shelling; the use of underground deep pure water sources, tested every two hours... This is the solid detail of Venus Beer's quality management.
In the past two years, Venus Beer has launched a new product, Venus 1982 Master Craft Beer, which has become a favorite of consumers once it is listed. This product is a team of craftsmen led by Zhang Tieshan, the first master brewer in China, after more than 600 days and nights of ingenuity, hundreds of refinements have finally become gold. After thousands of selections in malt selection, the material collocation adopts the golden ratio, uses the world-class advanced brewing technology, polishes each process, sculpts every link, abides by the strict standards of hundreds of processes, and will be careful to do the ultimate. Strict evaluation from raw materials, process products, semi-finished products and finished products.
Since 2020, Venus Beer has successively launched 14 degrees of Venus fresh brew, without filtering, without using pasteurized high temperature sterilization, retaining a large number of yeasts that are beneficial to the human body, keeping the wine rich in taste, original flavor, drinking now, the factory directly to the table, usually only brewers can drink, there is no freshest, only fresher!
14 degrees of Venus fresh brew since the launch of the market, deeply loved by the majority of consumers, at present in the Zhengzhou urban area has achieved wine convenience, Dennis fresh, the group's self-operated tripartite three-way joint coverage of the city's layout, the fastest 20 minutes in the city to the table, 14 degrees of Venus fresh brewing this year will set off a "no drunk fresh, only fresher" frenzy.
In the future, Venus Beer will continue to accelerate the training of brewing backbone technicians and Venus craftsmen, and provide consumers with better products and services with more exquisite brewing technology and stricter brewing standards.