From November 5th to 7th this year, spirits lovers have one more reason to go to Sichuan, because the "2021 Mofu Men's Spirits Exhibition and Pre-mixed Wine Exhibition" will be full of surprises for the first time dedicated to Tianfu Chengdu!
As a new first-tier city with the largest number of bars in the country and a population of more than 20 million people, Chengdu is not only the gateway to the drinking culture of the entire southwest region, on the one hand, it is also a paradise for drinking enthusiasts to gather and raise a glass.
Here, by countless spirits brands and bartenders, collectors, and whisky lovers as the must-come every year to the wine country capital, the strong slightly drunk atmosphere to catch up with the tolerance of Chengdu people, but also indirectly formed the utopia in the hearts of every drunkard; the unique climate also allows better flavor formation and gathering here, Sichuan Pernod Ricard's Emeishan Distillery, Laizhou Distillery is the best signboard!
(Design renderings of Pernod Ricard Emeishan Malt Whisky Distillery)
So in such an environment, nearly a hundred spirits brands gathered at this exhibition, hundreds of whiskey, gin, vodka and other spirits appeared together, do you think there is a reason to prevent spirits lovers from coming?
The 2021 Morford Men's Spirits & Pre-Mixed Wines Show is the first major exhibition to combine Barbershop, cigar pipes and spirits with elements such as Barbershop, cigar pipes and spirits, as well as whiskey, gin, rum, vodka, new liquor and pre-mixed liquor.
As the first male adventure show, Mofu is not only a communicator of male quality lifestyle, but also hopes that every drunkard who comes to the spirits exhibition can find their beloved drinks and immerse themselves in the fun of tasting!
Attached are some good wine tasting benefit tips:
Castle gin
Booth No.: 8D38
Sugden 21 years
Booth No.: 8C36-3
Teesca 30 years
Booth no. 8C36
Calilla Limited Edition
Legavelin Limited Edition
Fuji gold jacket 18 years old full year water lintel barrel whisky
Booth no. 8D63
Omo 21 Years Ofsay Single Malt Scotch Whisky
Booth No.: 8D60
Craigmore Limited Edition
The Kadukin Collection
The vanished winery Porter Allen
Casaros Zipuro distilled spirits
Booth No.: 8D37
French No. 1 single malt whisky
Booth No.: 8D30
Origin Spirits - Kara peat single malt
vodka
It is said that you can also drink the first limited edition downwind whisky on the spot! There is also China's first self-distilled and aged single malt whisky brand- Yuzhijin Distillery, with "Chardonnay 5 Years" and NV "Bourbon" barrel single malt whisky and wine barrel and raspberry barrel single malt whisky (double barrel limited edition) Yuzhijin· The "Immortals" series debuted at the exhibition, and the first Chinese whiskey zodiac wine was launched on the spot, so stay tuned!
In addition, whether you are a novice Xiaobai or a heavy alcohol lover who has traveled through the rivers and lakes, in the activities carefully arranged by Mofu, you can find your own piece of the world, and a total of seven tastings will wait for you in three days:
"A Brief Introduction to Single Barrel Whisky – From the Perspective of Enjoyment, Sale and Investment"
"The Gift of Time in Yavinyi"
"World Quality Chinese Terroir - Chinese Fine Wine Spirit Tasting Meeting"
"The Ever-Changing 'Lovers' Scotch Whisky"
"JURA More than a whisky gila is more than just whisky"
"The Smoky Of the Magic Peat Man – Single Malt Whisky & Single Malt Vodka"
"The Art of Distillation and Harmony – Downwind Whisky & Gift".
In addition to good wine tasting, the organizer also brought a wonderful forum, and with the "Spirits (China) Future New Marketing Trend Summit" as the core, promoted the development of the spirits market in multiple dimensions: "Talk about tide brand spirits - traditional IBs and new IBs", "The rise and development of national tide whisky brands", "Changes and trends in consumers' drinking lifestyles", "Online channels, huge engines - Douyin platform FACT business matrix creation".
Secondly, in order to let more people know about the low-alcohol track that has attracted the attention of investment institutions this year, the organizers also joined hands with the media "Blue Drink" to launch the "First Low-alcohol Summit Forum":
I believe that friends who love spirits also have a small dream in their hearts to make their own wine. What if you could distill your own unique handmade gin?
Life is like a journey, a journey to constantly explore and learn, and the same is true of making gin. At the Mofu Men's Spirits Show and The Pre-Mixed Wine Show, you can pursue your personality and explore the endless world of gin.
Andy, a distiller, will take you through the modern style of gin and how to make it, not only to learn about gin, but also to gossip about some laughable and interesting knowledge!
The 2021 Mofu Men's Spirits Exhibition and Pre-mixed Liquor Exhibition is a passionate collision between men and wine, and the reason why the organizers chose men is because drinking is a simple and rough way for men to express themselves, and I hope that more men can add color behind the boring life.
To this end, the organizers planned cocktail theme activities, and joined four major brands - Diageo, Lyre's, Tangbai, F.E.M jointly launched the "Mofu Wine List", so that men who love spirits can taste the mysterious cocktail menus of different flavors while visiting the exhibition, and deepen the style of spirits culture!
In particular, it is worth mentioning that if you are worried about the degree of cocktails is too high, the Mofu Men's Spirits Exhibition and the Pre-Mixed Liquor Exhibition have also settled in many low-alcohol brands, including the well-known Lanzhou fruit wine and the Ringing Cup pre-mixed wine, and friends who want to experience slight drunkenness may wish to go to the booth to drink.
Drinking life, finally, you may wish to take a look at how many spirits and pre-mixed liquor brands have been stationed in the Mofu Men's Quality Life Expo:
On November 5-7, 2021, Chengdu Century City Convention and Exhibition Center No. 8 Pipe Mofu Men's Spirits and Pre-mixed Liquor Exhibition, let's have a drink together!