Recently, FAW-Volkswagen Audi held the 2021 Dealer Annual Meeting in Shenzhen.
Under the background of the restructuring of the luxury car market and the intensification of competition, Sun Huibin, executive deputy general manager of FAW-Volkswagen Audi Sales Division, proposed the 2022 system target, that is, the annual business plan is 800,000 units (a slight increase on the basis of 780,000 units in 2021), the EBT% is more than 3.0%, and the average single store profit of dealers is more than 15 million.
At the same time, in 2022, FAW-Volkswagen Audi will also launch a brand renewal plan, start a luxury remodeling, and launch an electric vehicle offensive.
Specifically, in terms of digital and intelligent transformation, 2022 will be the sublimation year of the Audi brand, and the process reshaping in various fields will be carried out with user-centered, so as to maintain synergy and synchronization between business transformation and the construction of digital intelligence tools.
Secondly, in the transformation of new energy sales, 2022 will be a key year for the Audi brand to build future-oriented new energy sales capabilities, of which Q4 e-tron is the core of the focus.
Finally, in terms of user operation, in 2022, the Audi brand will make great efforts to open up various fields and form a joint force for the overall operation of the whole system.