There are many old brands in China, everyone has always thought that it is a national brand, but in fact, we have always been based on our own subjective consciousness, misunderstanding those brands, just like there is a toothpaste, called Chinese toothpaste, who can know that in fact he is controlled by the United Kingdom? Colgate and Crest are also foreign goods. There is also another one that everyone absolutely cannot imagine, Harbin Beer, which sounds like Harbin, but it is an American product, not a beer of a certain enterprise in Harbin as his name shows.
▲Chinese toothpaste
Today, I want to introduce you to the company of Würth, you can see his name, Wu is our Chinese characters in the capital wu. The back of the Erte is more foreign feeling, but still many people will be mistaken for domestic products, speaking of Some brands that Germany sells better in China, everyone basically knows that they are relatively high-end, like Siemens, BMW, Mercedes-Benz these products, we can see that Germany not only developed industry early, but also has been taking a very high-end route. Their unique philosophy and pursuit of quality are favored by so many people.
▲ Würth Company
Würth Corporation
Würth's history in China may be older than many people are now, so many people really don't know whether Würth is his own country. So what is Würth for? His name, at first glance, is related to industry. In fact, he is also a company that produces fasteners, so what is fasteners, he also has a name, called standard parts. The use of industries is also very much involved. There will be many different fasteners on general electrical appliances, chemicals, ships, railways, electronics, energy, buildings, and instruments. Generally in the 4S store, its proportion is also the highest. It is precisely because all walks of life can use it, China's demand for it is also very large. Wütter is also one of the best suppliers. Many of the higher quality manufacturing industries have close working relationships with Wütter.
Würth
Revenue from the pandemic has skyrocketed
During the epidemic period, all walks of life in China are relatively declining, but Würth in such an environment, but it is a large number of orders from different industries, it is precisely because of their high quality, but also an old brand, it can be said that the reputation is very good, their technology other peers are also out of reach. Under such circumstances, many companies are inseparable from Würth's industrial support. His income has not been affected by the epidemic at all, and because it can meet the supply needs of other enterprises, he has made a name for himself among his peers, earning 111.69 billion yuan a year.
▲ Automobile industry
Mistaken for a state-owned enterprise
In fact, Würth is a company, they have never advertised, nor have they done any promotion, they have always targeted high-end target groups. This is inseparable from the Germans' requirements for industrial products, Würth has been in China for 27 years, and it is also the Chinese manufacturing industry that is more and more inseparable from him, almost let us be integrated, it can be said that this enterprise has fully penetrated into China's manufacturing industry, and it is precisely this that has not been mistaken for a state-owned enterprise.
▲German brand
brief summary
Würth can be said to be the benchmark for China's manufacturing industry to learn, their advanced technology, high-end quality are many peers can not do, China's domestic brands in the future should also make unremitting efforts, can do like Würth, to do a real national brand, to serve more people, production and manufacture of better and better Chinese products, can be independent on the international stage, and even can be sold to other countries, as powerful as Würth.