Zhi DongXi (public number: zhidxcom)
Author | Xu Shan
Edit | Yunpeng
note! Mobile phone manufacturers are quietly accelerating the pace of layout loT ecology.
"This year is the first year of vivo's qualitative change." Shi Yujian, senior vice president of Vivo, spoke at the Vivo 2021 Developer Conference. Today, vivo has covered more than 400 million users around the world and served more than 60 countries and regions. In China, Vivo has more than 270 million active users on the network and is accelerating the construction of its own LoT ecosystem through a huge user group.
▲Vivo Senior Vice President Shi Yujian
At the meeting, Vivo launched the jovi InCar 2.0 version of the smart vehicle system, deepening its application in the scene of the loT ecology. From a car key to a dinner recipe, vivo's loT ecology plays an important role in many daily life scenes.
How vivo views the "Internet of Everything" at this stage, what changes they have made, and how Vivo cooperates with enterprises in different fields to cover more life scenarios. After communicating with the relevant person in charge, we saw vivo's layout of the loT ecology and its thinking on the future.
First, behind a car key, how vivo is doing a good job of smart car
In the past, mobile phones, wallets, and car keys became a must-carry three-pack when going out, but now only a vivo mobile phone is needed to have three major functions at the same time: mobile phone, wallet and key. "Vivo has 50 million owner users, and we hope that every owner user has a good experience when traveling." Ouyang Kun, director of vivo software strategy, said.
In 2019, vivo launched four major solutions for smart car scenarios: handcar interconnection, smart car key, travel service center and car-home interconnection. This year, Vivo's upgraded Jovi InCar 2.0 not only provides upgrades to a variety of capabilities in terms of interaction and equipment, but also can use the mobile phone as a car key.
We can enjoy the interaction between the mobile phone and the car after the interconnection. For example, when we hold our phone close to the car door, a cool startup screen will immediately appear on the phone.
At the same time, when you sit in the car, you can automatically adjust the seat, temperature, and mood lights to the usually used mode through the mobile phone, or choose different modes according to different drivers.
In addition, Ouyang Kun also focused on introducing us to vivo's new upgrade on the smart car key, "due to the software and hardware encryption and identity recognition capabilities of the mobile phone, the mobile phone is naturally a more secure car key."
Vivo's mobile phone car key not only allows users to go out and save the weight of the car key, but also provides a variety of different connection schemes such as Bluetooth, NFC, and UWB, broadening the use scenarios of the car key and providing users with more security.
Behind this is vivo's technological accumulation over the years. The relevant person in charge of vivo told Zhidong that if you want to combine mobile phones with car keys, you need to solve the three major problems of security, convenience and power consumption, as well as multi-device and multi-protocol compatibility.
For example, in the case of multi-protocol compatibility, he explained that the biggest difference between a mobile phone as a digital car key and a physical car key is that the physical car key is an exclusive device that only needs to unlock one model at a time. As a general-purpose device, the mobile phone needs to support many car models on the market, and the connection technology and connection protocol used by these cars are not consistent. Therefore, when the mobile phone is connected to these different models, it will encounter many compatibility problems.
The person in charge also said, "Vivo has done a lot of compatibility tests from the underlying Bluetooth, NFC, UWB connection capabilities to ensure these basic connection problems, and we have also made exclusive optimizations for the scene of the car key to ensure that the vivo digital car key can be compatible with many models on the market." ”
In addition, in the intelligent vehicle system, vivo is also constantly expanding its application territory. Vivo cooperated with the manufacturer Yilian to extend the smart vehicle solution to the field of motorcycles and battery cars.
In addition, Vivo Auto Union and Baidu also joined hands to create carLife application system solution 2.0. The new solution has been upgraded with features such as navigation, card interaction, and music playback. "Click on the song on the phone to play, the car machine can respond immediately, whether it is switching songs or collecting songs can respond synchronously." Deng Tianjian, technical manager of Baidu's intelligent vehicle division, said.
Not only that, users only need to open the Bluetooth and hotspot of the mobile phone, and can automatically connect with the car machine through the matching conversion box.
According to Ouyang Kun, vivo already has more than 80 car brands and more than 900 car models online. "Vivo is the handcar interconnection manufacturer that supports the most car brands in the market." He also mentioned that vivo and mainstream car manufacturers in the United Nations have established a smart car alliance and hope to reach cooperation with more car manufacturers.
Second, broaden the application of loT, where does vivo exert its strength?
In addition to the intelligent in-vehicle system, vivo is also constantly looking for more scenarios that can realize the "intelligent connection of all things", hoping to make every connection fall into practice and truly penetrate into the lives of users.
This year, vivo focuses on the two major directions of smart life and smart vehicle, vivo and different partners to join hands, not only so that more homes can be "connected" to vivo, but also let these homes have a new use.
1, when the kitchen utensils are networked, no longer have to worry about what to eat tonight
"At present, smart home appliances are mainly divided into four categories, remote interaction, local touch, service interaction, and sensor." Zhang Zuoqiang of the AloT Innovation Center of Suber said that not knowing what to eat, not knowing how to do it, and poor first-time networking experience have become the three major pain points of smart kitchens.
According to reports, Vivo and Suber jointly developed a smart life experience solution. Like smart cooking, users only need to touch the chef's machine and other equipment through authorization to call up exclusive recipe recommendation services.
Among them, vivo pulls up the kernel capability of the fast application system through NFC, saving users from downloading Apps, account authorization and other operations, making it more convenient and fast to use.
Vivo also mentioned that Vivo will provide quick touch stickers, through the NFC tag, to provide users with a touch of the connection, a touch of the open and other services.
2, when the recipe network, no longer have to worry about today's sugar exceeding the standard
"From the user's point of view, what is needed is not only to control the home appliances through the App, but also to form a scene linkage between the home appliances or between the devices." Tan Guoliang, director of midea's ecological development department, said that in the era of the Internet of Things, smart home appliances need to shift from passive response to active service.
Vivo and Midea have joined forces to create a "new food eater" project, vivo provides user portraits, coupled with Midea's cooking hardware, users can not only get intelligent recommended menus, but also achieve one-click cooking.
Tan Guoliang gave us an example, such as when a user has a light taste and has the need to gain muscle, vivo will customize a nutritional, less oil smart recipe for it, and users can achieve one-click cooking through the intelligent cooking equipment of the United States, and no longer worry about ingesting too much sugar today and affecting the fitness effect.
3. When the mind is networked, every concern is visible
"Home is not only a place to live, but also a harbor of the soul." Gao Wenbin, deputy director of the Standards Committee of the Chinese Psychological Association, said that the family has three major characteristics: restoring the state of mind and body, carrying social relations, and expressing the true self.
This year, vivo not only pays attention to the application of smart homes, but also turns its attention to the "people" in the home. Through the "psychological environment model" of the Chinese Academy of Sciences for many years, combined with the big data analysis of vivo users, vivo provides users with a complete set of evaluation, monitoring, and intervention psychological services, and pays attention to each user's sleep status, health habits and physical exercise, etc. The mobile phone has also become a "private psychologist".
Through the development of intelligent monitoring model, vivo analyzes the user's psychological loss, emotional state, life health, psychological stability, psychological stress and other states from the user's personal lifestyle, home scene and the use of LoT equipment.
According to the user's status, vivo will help users build a good mentality from three levels: cultivating health awareness, recommending related applications, and recommending suitable loT scenarios. For example, when vivo observes that you are in a depressed mood, it will recommend that you adjust a warm light and recommend that you do a meditation to soothe your mood.
Finally, in the face of cross-industry cooperation, vivo also pays attention to the needs of partners in the LoT ecosystem and provides them with a good cooperation environment.
"The more concerned question for ioT industry partners is usually whether they can introduce products into vivo's proprietary channels, and they also hope to get vivo's official adaptation, so as to obtain a good internet experience." Vice President of Vivo and President of Vivo AI Global Research Institute around the mention.
Therefore, Vivo launched the "Vivo Smart Life" certification activity, all the "Vivo Smart Life" certification of loT devices, can be prioritized into the vivo channel for sales, and get multi-channel traffic support.
Third, to create a full-link smart Internet of Things, vivo to build a new ecosystem of "intelligent connection of all things"
Nowadays, vivo is facing the full-link smart experience of home, travel, entertainment, office, audio-visual, health, etc., and is creating a smooth, all-scenario smart Internet of Things.
At the meeting, Ouyang Kun mentioned that the current loT ecology has pain points such as low usage rate, single scene, and complex orchestration, and people need more of a "all-things intelligent connection" that can help him get a better experience, rather than a simple "Internet of Everything".
Ouyang Kun shared with us that compared with the Internet of Everything, the Intelligent Connection of All Things has new requirements in the basic layer, functional layer and performance layer. First of all, at the basic layer, users need to control the overall situation and feel safe, not a scattered and non-interoperable smart device.
Secondly, at the functional level, although the Internet of Things at this stage can solve some of the needs of users, it is not enough, and it requires a cross-border combination of different industries, from the collision of multiple levels such as perception, networking, and computing, to practicalally help users live intelligently.
Finally, at the presentation layer, the "Intelligent Connection of Everything" needs to provide users with the most appropriate interaction design.
In the face of loT ecological construction, vivo is giving itself new understanding and gameplay. It was mentioned around that vivo has now laid out the loT industry from three levels: chip, protocol and ecology. In the agreement, the surrounding said, "The loT ecosystem is the camp of prosperity, and the ecological partners need an equal, open and mutually respectful industrial environment." Based on this, vivo has also created its own connection protocol.
"LoT was born to connect the physical world with the digital world, so loT is the cornerstone of the metaverse." Ouyang Kun said that in the loT ecology, vivo hopes to do a good job of bridging the physical world and the digital world.
Vivo hopes to do a good job of the underlying strength first, followed by the connection of the physical world, and then bring together services and capabilities again, and finally improve the relevant ability to build an ecology.
Conclusion: LoT vendors are moving towards the stage of deepening the layout
Judging from this year's vivo developer conference, vivo is actively expanding the landing scenarios of different smart devices, on the other hand, vivo is deepening the existing smart devices, hoping to let more users use each smart device through mobile phones and enjoy the beautiful experience of the Internet of Everything.
The concept of loT has been proposed for nearly 20 years, and many manufacturers have successively owned their own loT ecological layout, but the interconnection of all things and the intelligent connection of all things in all scenarios still have a long way to go.
Moreover, compared with the unreachable "metaverse", how to make existing products break through data barriers and use more smoothly deserves the attention of various manufacturers.
According to Mordor Intelligence's research report, the global IoT market is worth $761.4 billion in 2021 and is expected to reach $1,386.06 billion by 2026, which means a compound annual growth rate of 10.53% from 2021 to 2026.
In the face of huge market demand, major manufacturers have their own magic tricks in terms of technology, ecology, and scene application, and vivo is also in it to create its own product advantages with its own technical reserves and ecological layout.