On December 20th, the last issue of "Health, On This YOUNG" (total phase three) was broadcast in Shenzhen Radio and Television Group, which skillfully combined the concept of national health with the selection competition format, and the fourth "Youth Health Image Ambassador Selection and Life Dance Team Competition" also ended perfectly in Futian District.
Targeting young audiences, "Youth Health" opens a new model of selection
"Health, just this YOUNG" from the beginning to the end, successfully unlocked the audience circle and young people's attention. The program is mainly based on the selection of youth health image ambassadors, taking into account the dissemination of "great health" knowledge. The three programs were based on the theme of "Youth SHOW", "Healthy Listen to Me", "Quick Battle and Quick Decision", plus off-site network voting, and the contestants accumulated through each round of scores, and finally produced seven youth health ambassadors. Through singing, sitcoms, recitations, speeches, martial arts and other diversified performances, "Youth SHOW" shows the same youthful, sunny and healthy side of players of different ages and backgrounds. "Health Listen to Me" through a more personalized form of competition such as one-on-one debate, triggered the public's thinking on the topic of "great health". "Quick battle and quick decision" skillfully disseminates "great health" knowledge to the public in the form of health knowledge rushing answers. A single 55-minute program, a total of three episodes, but the health problems of contemporary people are carefully and thoroughly inventoried, adolescence, emotional illness, facial anxiety, overwork, insomnia... It covers almost all areas of concern for the 8-88 age group.
Li Honglian, full-time vice president of the Shenzhen Family Planning Association, said, "The diversity of the contestants' backgrounds, the breadth of the big health field, the strength of the support of the Shenzhen Financial Channel, and the interesting, entertaining and scientific nature of the program design highlight the representativeness of this competition in the field of 'youth health'." ”
Redefine the selection game and deliver a new era of health mode
In the "Youth SHOW", Xinjiang Uyghur girl Ayikemayr brought an exotic Xinjiang dance, and together with Li Litian and Zheng Jiaying, who are also from the Shenzhen Vocational Hospital, they jointly performed the sitcom "Dancing Youth", calling on everyone to pay more attention to the foreigners around them; four doctors and nurses from Shenzhen Children's Hospital, Zhang Wenwei, Weng Ruohang, Liu Cuiwan, and Xiang Siyu performed the persistence and enthusiasm of pediatric doctors in the new era with a song "Ode to Pediatric Medicine"; Zhou Yujing, a psychiatrist of the Clinical Psychology Department of Shenzhen Futian District Chronic Disease Prevention and Control Hospital, gave a speech " The Monologue of a Depressed Girl" brings the audience into the world of depressed patients through the flexible interpretation of sand paintings, hoping that it can give emotional patients, especially those who accompany them, a reminder, a help, or an exit.
"Health listens to me" is a way to start a debate, on the one hand, to show whether the contestants have the eloquence of youth and health ambassadors; on the other hand, for the increasingly assertive audience of the moment, they do not force Amway, but speculate through different angles of positive and negative sides. Women's beauty, for example, should never be defined. Discovering one's own characteristics and loving oneself is the best interpretation of beauty. If you blindly pursue a popular aesthetic, you will often lose yourself in the process of pursuit. "Health listens to me" extends from the topic of "whether teenagers want plastic surgery" to establish a positive healthy aesthetic for young people.
At the same time, Wang Ling, director of the Publicity Department of the Shenzhen Municipal Health Commission and a second-level researcher, also made suggestions to the contestants, "Debate as a language art, not only needs to have the reserve of knowledge, expound views and reasoning, but also have some interesting stems, multi-angle integration, so that it is more conducive to the dissemination of health education, and the audience is more resonant." ”
For the question "Should sex education start with dolls?" The debate also truly reflects the current lack and urgency of children's sex education. Tsai Yiyan, a 10-year-old contestant, has been participating in the Dance of Life project for 5 years. Loving, strong sense of responsibility, in the process of their own growth, always share with their classmates to protect private parts, prevent sexual assault, face the physical and mental changes of adolescence, etc., with facts to tell everyone that sex education should start from the doll.
"Turning on the light to sleep will affect melatonin secretion, which may increase appetite and make people gain weight." "If you stay up late and are hungry, it is recommended to choose easily digestible foods such as fruits, multigrain porridge, and batter." "Adults are recommended to walk 5,000 to 8,000 steps a day; 10,000 steps a day is not only not healthy, but may also help you walk into the hospital, causing knee synovitis, meniscal damage, cartilage damage and so on." From traditional health science popularization to "quick battle and quick decision", while transmitting the tense and fierce atmosphere of rushing answers, it also cleverly conveys the knowledge of great health. Let many young people suddenly realize that there are so many doorways to health, "Health, just this YOUNG" to illustrate the subtle, so that the audience is really healthy.
Create a healthy "YOUNG" version and revitalize traditional competitions
The "Fourth Youth Health Image Ambassador Selection and Dance of Life Team Competition" breaks through the previous competition's idea of taking members of the Youth Health and Dance of Life Project as the main selection objects, opens up social recruitment, and allows doctors, nurses, scientific research workers, biology teachers, college students, second-born fathers, primary school students and other players of different ages and backgrounds to compete on the same stage, and for the first time uses television recording to present new ideas for the selection process in the form of programs.
Tao Lin, a member of the youth health project expert group of the Chinese Family Planning Association, said, "This competition is not only more ornamental, but also makes us feel the charm of healthy life. The daughter who signed up for the competition because her mother has participated in the youth health project for many years also makes this competition more inheritable. "Writing health stories with the power of youth." In the end, Zhao Jingjing, a biology teacher at the School of Foreign Chinese in Yantian District, Shenzhen, won the championship of this year's Youth Health Image Ambassador Selection Competition.
Written by: Nandu reporter Zhang Xinyi