How explosive is the box office explosion of Spider-Man: Homeless?
In the first three days, it directly reached the top of the North American annual champion;
Incidentally, it broke the record for the opening of December history held by Star Wars: The Force Awakens for 6 years;
Significantly refreshed the record for the opening of Sony Pictures' North American distribution history, previously held by "Spider-Man 3" starring Toby Maguire in 2007;
Breaking the record of film history in many markets, including Mexico, Spain, Saudi Arabia, Turkey and so on;
Surpassing "Detective Chinatown 3" to become the highest film opened this year.
It grossed $253 million in its first weekend in North America.
The opening performance of this single film is much higher than the previous record of the entire North American market, and the box office revenue of all movies in the five days of Thanksgiving combined is 142 million.
Since Sony did not "renege on its word of mouth" and the word-of-mouth performance was so powerful, "Spider-Man: Heroes Of No Return" has the ability to attract more audiences back to the theater.
The greater the ability, the greater the responsibility.
Spider-Man has taken responsibility for the global theater renaissance.
This global box office suddenly returned to the grand scene of 2019, and fans celebrated the New Year in advance, and it was really regrettable that Chinese mainland fans could not enjoy the best and most shocking movie-going experience in the theater.
After all, most people have been spoiled almost.
Unlike "Reunion 3", which had already been confirmed at that time, fans could systematically "disconnect" for a period of time to ensure the best viewing experience when they went to the theater.
"Spider-Man: Heroes Of No Return" currently does not even have the news of the official introduction, then do not know how long to "break the web", can not see the hope of things are not worth doing.
And even if it is released in the mainland, Sony is estimated that it will no longer do hunger marketing-style confidential publicity, but direct spoilers to sell feelings.
So simply give up the struggle, wait for a Spring Festival before the introduction, to the big screen to make up the miracle of tickets is better.
Since the next weekend will hit the Christmas holiday, in the absence of drama in the Chinese market, the first weekend has a global "Spider-Man: Heroes No Return", the global box office is expected to directly break through 1 billion US dollars during the year.
In other words, Hollywood movies will regain the global annual box office title after a gap of 1 year.
Relying on the single market, "Chosin Lake" failed to relay "Eight Hundred" to help Chinese films reach the top for two consecutive years.
In fact, there is nothing to argue about.
Domestic films are still entering the stage of industrialization, can make their own characteristics, do not blindly follow the trend, how to do, this can be healthy and sustainable development.
Everyone went to see Spider-Man, and other movies were miserable.
Without exception, the weekend box office did not exceed 7 million.
The most tragic is the new film of "Pacific Rim" and "The Shape of Water" director Gilmour del Toro.
"Jade Face Love", starring Bradley Cooper, Rooney Mara, Kate Blanchett and other big stars, only had $2.958 million in the first weekend, which is really very tragic for an awards season blockbuster.
In stark contrast to popcorn movies like Spider-Man, these kinds of serious drama films are increasingly difficult to attract audiences to buy tickets.
Ridley Scott's "The Last Duel" was considered the biggest tragedy of the year, and that was in the case of a very good word-of-mouth rating.
The evaluation of "Jade Face Love Demon" is still a bit polarized.
Rotten Tomatoes has a freshness rating of 80%, but an audience score of only 63%;
Metascore scored 71 points, IMDb scored 7.6 points, and it was not very tough to put this year's awards season.
Maybe life is already so difficult, and everyone only thinks of relaxing in the cinema, rather than idle and thinking about life.
This will be a challenge for the North American market and even the global market.
If you only rely on the commercial IP movies of "Spider-Man: Homeless" to support the film market, rather than relying on some word-of-mouth movies to attract audiences, such a market is dangerous.
In contrast, the Chinese market in these years is much better, and many word-of-mouth films can achieve box office results, so as to encourage the market to continue to have an influx of good works, and the audience can choose to buy tickets because of the content quality of the film.
If it has always been IP hype and selling feelings, the audience will gradually no longer watch movies for the sake of movies, then what hurts movies is not streaming media at all.