For the excellent performance of the Hongqi brand in the past two years, I believe that everyone is there for all to see.
All along, in the hearts of many people, the Hongqi brand has always been high and unattainable.
Not only are its models expensive, but they're not something you can buy with money.
With the adjustment of the strategy, the Hongqi brand has also launched models such as the Relatively Cheap Hongqi H5 and the Hongqi HS5.
It is also the listing of these two cars that allows more people to become users of the Hongqi brand.
At the same time, it has also allowed the sales of the Hongqi brand to increase steadily.
At present, in the domestic market, the Hongqi brand has firmly ranked in the camp of second-tier luxury car brands. In terms of sales, it is basically on par with Cadillac and Lexus.
This also indicates that the Hongqi brand has entered a new era.
In terms of overseas markets, the Hongqi brand has not relaxed. At present, it has entered the markets including Japan, Saudi Arabia, Norway and Southeast Asia.
It needs special emphasis that the Hongqi brand can enter an automobile industry power like Japan, which is enough to explain the product strength and confidence of the Hongqi brand itself.
In the first quarter of this year, Hongqi's flagship sedan, the Hongqi H9, was officially launched in Japan. A total of three power versions are available, including 2.0T, 2.5T and 3.0T.
In terms of price, the Hongqi H9 is sold for 5.5 million to 11.5 million yen in Japan, which is equivalent to about 300,000 to 650,000 yuan.
Obviously, although the entry-level model is comparable to the domestic price, the top model is nearly 100,000 yuan more expensive than the domestic price.
According to media reports, as early as before the Hongqi H9 was listed in Japan, some Japanese people would issue such a sigh: Hongqi H9 is coming, what should Toyota and Honda do?
There are also foreign media reports that the Hongqi H9 has a Rolls-Royce aura, exquisite interior workmanship and a strong brand effect, and will be sought after by the Japanese market.
On November 19, Hongqi brand's first experience store in the Japanese market was officially opened in Osaka.
In addition to the Hongqi H9, the Hongqi brand will then launch the Hongqi E-HS9 luxury pure electric SUV model in the Japanese market.
In the future, in the Japanese market, the Hongqi brand will also launch a number of pure electric vehicles.
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