Before starting today's beep, Xiao Lei wanted to ask his friends a question.
For everyone, which "basic function" on the smartphone is the most important?
Is it call quality, Internet signal, game performance, or photo effect?
The above is very important, but for Xiao Lei, the NFC function is the most important and indispensable.
After all, the commuting routine of the workers, in addition to the bus is the subway, with the NFC directly "drip" the card to save a lot of troublesome steps.
This point of the Android party should be deeply understood, NFC from the original flagship machine standard, to today's thousand yuan machine also has, has long become "I can not use, but you can not do without" existence.
In recent years, the first principle of the new machine is that there must be NFC, and the mobile phone without NFC is no matter how good the appearance is, and the configuration is no longer how bull fork is passed.
After all, after experiencing the convenience of swiping the card with a drop, I never want to go back to the days of scrambling to open the QR code and scan the code.
However, for Apple mobile phone users, the NFC function has been there, that is, it is not painful enough to use.
Oh, recently Apple has been spat on Weibo hot search because of NFC.
Here's the thing, because citizens questioned Hefei Tong's delay in joining the Apple Pay transportation card, and Hefei Tong recently came to an official response.
Hefei Tong said that it is really not that they do not want to join, but that the conditions proposed by Apple are too high, exceeding the ability to bear.
The question is, what high requirements did Apple put forward, is it really like Hefei Tong said?
Detective Xiao Lei searched and found a detailed reply from Hefei Tongka Company on the "leadership message board" of the People's Network.
Oh, from the reply, we can see that the reason why Hefei Tong can't get on Apple Pay is because there are obvious differences in the way Apple and other companies cooperate.
For example, WeChat, Alipay and other Android mobile phone companies are all related construction costs given by partners to Hefei Tongka Company.
Once you get to Apple, good guys, it is Hefei Tongka Company that gives money, and the one who collects money becomes Apple.
Ten thousand steps back, if Apple collects less money, maybe Hefei Tongka Company will bite the teeth and pay.
However, from another answer, Xiao Lei found that the money apple wanted was really quite a lot, which can be said to be "lion's big mouth"!
First of all, Apple requires that for every card opened, Hefei Tongka Company will pay 5 cents to Apple, and this card opening fee is expected to be 1.5-2 million yuan.
And, Apple also requires Hefei Tong card opening company to advertise Apple Pay, and a year more than 300,000-500,000 yuan of marketing expenses.
Not only that, Apple also requires that system data cannot be stored locally, but must be uploaded to the cloud of the designated partner platform operator.
Of course, the follow-up annual cloud service fee, operation fee, and maintenance fee are also borne by Hefei Tongka Company, and it must be 300,000-500,000 yuan a year.
Contrary to Apple, the above three requirements and fees are basically not needed by other Android mobile phone brands.
The most important point is that Apple requires that only a refundable deposit be charged for opening a card, not a card opening fee.
These few rules and regulations are framed, Hefei Tong card opening company said that it can not afford it, and Apple is unwilling to give in, so it has not been discussed.
In the final analysis, the reason for this wave can be summed up in one sentence: "money" is not in place.
In addition to Hefei, Xiao Lei found that there are many city transportation cards, and they have not yet been connected to Apple Pay.
Cities like Changchun, Hangzhou, Qingdao, Yantai, Wuhan, Zhengzhou, and Chengdu have many citizens who have left messages, hoping that the transportation card will be connected to Apple Pay as soon as possible.
How many cities Chinese mainland have opened apple Pay transportation cards, do you know?
Do not sell Guanzi, full of 26, compared with Apple's domestic user base, it is really too few.
Source: Apple China official website
The situation on the Android side is exactly the opposite of Apple, take the Xiaomi mobile phone in Xiaolei's hand, the current NFC transportation card has supported 311 cities, and it is still increasing.
26 to 311, good guys, this comparison is inevitably a little tragic.
In addition to the fact that the money has not been negotiated, Apple is not concerned about the new features, which is also an important reason why an NFC transit card has been delayed.
You must not guess, in fact, Apple has been equipped with the NFC function as early as the iPhone 6 series, but it has not been useful after installing.
I had to wait until later models of the iPhone XR to support the function of automatic reading NFC tags in the background.
And, Apple has also made a limitation on the system, and must be upgraded to iOS 13 to open NFC read function.
As for the NFC copy access control card function of the Android phone rotten street, the iPhone also had to wait for iOS 15 to make it.
In Xiao Lei's view, the reason why Apple has always been slow to ignore the new features is nothing more than "arrogance".
Everyone knows that after more than ten years of hard work, Apple has occupied a place in the high-end market.
In other words, Apple no longer needs to attract users through more innovation, after all, the target group is already there, and there is no worry about selling.
To put it nicely, it is called technology steady and steady, and to say it is to squeeze toothpaste innovation.
To take the most intuitive example, when the Android camp has mass-produced the full screen of the camera under the screen, Apple is still using the ancestral Bangs Screen.
In addition to the slow innovation, in recent years, Apple has always been very "cautious" about new technologies.
Just like the NFC transportation card said today, Apple also waited until the Android camp was fully promoted in recent years and succeeded before choosing to open the NFC's functional permissions.
The predecessors planted trees and then cooled down, first let the Android camp with a larger user base to try and make mistakes, and see if the commercial value of the NFC transportation card is great.
Oh, after apple only needs to be in the mature NFC traffic card process, and then hand over with the city's card opening company on the line, this trick chicken thief is very good.
On this basis, Apple also requires the card opening company to come up with more money to cooperate, which can be said to be very "overbearing".
In general, many of Apple's current products are in the first echelon of their respective fields, which is indeed true.
But in terms of innovation and business cooperation attitude, Xiao Lei can only give a "failing" score.
Apple is still the Apple, but it is no longer the innovative Apple of jobs.