Xiaomi has been more than 11 years from its inception to today, and each generation of flagship series has Lei Jun personally led and released. With Lei Jun's announcement of entering the automotive market, Xiaomi's mobile phone business has also undergone new changes. Recently, Lei Jun has successively launched a number of Xiaomi-related positions, and these measures are believed to be Lei Jun's focus on car manufacturing. After all, a person's energy is limited, and Lei Jun will spend more energy on the car in the future.
In the new week, although the Xiaomi 12 series has not yet begun to warm up, the official release of the adjustment arrangement of the head of the Xiaomi business line in advance: Wei Siqi (Old Wei) will be responsible for the Xiaomi digital series, and Hu Xinxin will be responsible for the Civi series.
Previously, Lao Wei had been responsible for a number of products that focused on the female market, such as Xiaomi CC and Civi, and was directly responsible for the Xiaomi digital series this time, and said: The first responsible product is the upcoming Xiaomi 12.
After the replacement of the person in charge, the Xiaomi digital flagship series will naturally change accordingly, which mainly contains two parts.
The first is the design that perceives the most obvious appearance. The design of Xiaomi's flagships has been different, and there is no obvious design inheritance between generations. The previous models that Lao Wei was responsible for were partial to the appearance and design, xiaomi civi is also considered to be the most beautiful millet mobile phone, and the appearance design also makes everyone have a new understanding of millet.
According to the Xiaomi Mi 12 rendering that has been released, it can be seen that the design of the Xiaomi Mi 12 is indeed more harmonious and beautiful, and the design of the rear camera module uses a more robust matrix arrangement. Although it is slightly less recognizable, it is more attractive. In addition to the design back on track, "thin and light" has become a new change for Xiaomi 12, it is reported that Xiaomi Mi 12 will use a 6.2-inch ultra-small size body, thereby improving the grip.
In addition to the appearance part, the new Xiaomi digital flagship will also have new changes in the price strategy. Starting from the impact on the high end, the price of the Xiaomi flagship is selling more and more expensive. The previously released Xiaomi Civi and the latest Xiaomi 11 Youth Vitality Edition can also be seen that Xiaomi is no longer the main cost performance. The Xiaomi Mi 12 series will no longer be configured as the main selling point in terms of performance, but will turn to design and quality, resulting in a reasonable premium. For users who pursue the ultimate cost performance, Redmi is still the best choice.
I think that for Xiaomi mobile phones, the most important thing to change or improve is the product design and MIUI experience, one determines the external appearance, and the other determines the core experience. The new MIUI13 is about to be released, and the Xiaomi digital series has also been replaced. So for the future millet, I am full of expectations.
Siqi Wei, Xiaomi Mobile Product Manager. Graduated from the Central Academy of Fine Arts, joined Xiaomi in 2013, was responsible for the product page design of Xiaomi's official website and the PPT of the conference, joined the Xiaomi CC team in 2018, focusing on product design; in 2021, he was responsible for the Xiaomi digital series, and will debut Xiaomi 12 on the same stage with Lei Jun.