The new La Liga esports tournament will be held in 13 countries, with challenges between The United States and China, bringing the EA SPORTS FIFA 22 and FIFA Online 4 tournaments to ignite around the world.
Registration for the first stage of the competition will begin in China from January 15 to 30, and after a fierce knockout match, the winner will compete with the famous esports commentator Guan Zeyuan on February 12 and 13.
December 15, 2021, Shanghai, China ——
eLaLiga has announced some of the information for the 2021/22 international season, which will host 13 online matches around the world called "Santander La Liga Esports Beat the Best", in addition to two challenges in China and the United States. The event will help the eLaLiga brand continue its strategic development outside of Spain.
"Santander La Liga Esports China Pinnacle Cup" and "La Liga Esports China Challenge", the double season is exciting
The competition will be held from December 2021 to May 2022, when amateur players will compete for the championship and will be given the opportunity to compete with local industry celebrities.
With the 2020/21 La Liga Esports Fan Cup in sight, the new season of esports is once again on its way. Last season attracted more than 20,000 entries and generated 3 million impressions on social media, which also witnessed the first step in eLaLiga's internationalization strategy.
Commenting on the event, Alfredo Bermejo, Director of Digital Strategy at La Liga, said: "The La Liga Esports Fan Cup is the first project to bring high-level local activities overseas. Although we had to make adjustments to the event due to the COVID-19 pandemic, we were still able to complete the event in all the countries where we planned to do the event and lay the foundation for our international strategy. Two ambitious initiatives will continue to be undertaken this year: the Santander La Liga Esports China Pinnacle Cup and the La Liga Esports Challenge in China and the United States.
In addition to these matches, there will be two face-to-face encounters in China and the United States this season, starting with March 19-20 in China and the next three months later on June 20 in the United States.
In China, Kaka, Shen Rongjie, Lin Mengge, A Fat and other industry celebrities will form an important part of the event, which will feature some of the best local amateur players, celebrities and celebrities, aiming to raise the international brand image of eLaLiga to a new level through this e-sports feast.
A number of brands help la liga esports competitions
As in the past few seasons, more and more brands are gradually understanding the potential of eSports, and this year, Spain's Santander Bank and Galaxy Racer team will become the official sponsors of the "Santander La Liga Esports China Pinnacle Cup" competition.
Before the start of the international event, eLaLiga also participated in the FIFA Online 4 Arena festival on 3 December, an exhibition event in Shanghai featuring eight teams representing La Liga esports, Premier League esports, Bundesliga esports and Ligue 1 esports, as well as showcasing the new FIFA Online game mode.
The event will serve as the starting point for the internationalization of the eLaLiga season, which has already taken its first steps in Spain.
On the verge of breaking new ground, La Liga's esports league is in its fifth season
The fifth regular season of la Liga esports will begin in Spain next February, heralding the start of a three-month campaign of excitement.
At the beginning of the season, the participating clubs will be divided into two groups and will meet every week to play each other out. The final ranking of the season will be determined by 180 rounds of matches between these clubs. La Liga esports will take a break in April and will resume playing in May. The 16 best-ranked clubs will be divided into two groups of 8 each to compete for the final of the 2021/22 season, with one of them winning the final title. The 32 top players will share the prize money of 250,000 euros, while the champion will pocket 60,000 euros.
Participating countries and regions of this competition and main registration and competition dates:
