On December 18th, the 9th China (Xianyou) Mahogany Art Carving Exposition opened in Fujian Xianyou Douyin E-commerce Live Broadcast Base. With the theme of "Yunxiang Xianzuo Tesco Xianyou", this expo will promote the "Xianzuo" brand, promote the "Xianzuo" boutique, and promote the development of the "Xianzuo" industry through the deep integration of online and offline.
At the opening ceremony, Xu Xiangnan, chairman of the China Furniture Association, said in a video speech that Xianyou "Xianzuo" originated from the Tang and Song dynasties, flourished in the Ming and Qing dynasties, flourished in the contemporary era, and after thousands of years of inheritance and innovation, interpreted the chinese nation's inclusive, pioneering and enterprising cultural self-confidence, carried the Chinese spirit of eclecticism and blossoming flowers, and made important contributions to meeting the needs of the people's beautiful life.
Yang Zhiming, a specially invited researcher of the Counsellor's Office of the State Council and president of the China Institute of Labor, said in a video speech that in the face of the dual pressure of the impact of the new crown epidemic and the weak redwood market, the redwood industry especially needs innovative development. As the main mahogany furniture production base in China, the innovative development of Xianyou furniture has a leading role in the whole country. It is necessary to use digitalization to drive industrial upgrading, accelerate the technological innovation of intelligent manufacturing and fine grinding integration, accelerate the marketing innovation of online and offline integration, accelerate the innovation of human resources with intensive skills and skilled upgrading, and accelerate the creation of a relaxed environment, so that the flow of people, logistics, technology, capital, and data flows continue to flow into Xianyou.
This year's Xianyou Red Expo presents three highlights: first, multi-platform collaboration, taking advantage of the dividends of the rapid heating up of the "home economy" and "online economy" under the influence of the epidemic, multi-platform collaboration such as Douyin and Jingdong, hundreds of leading craft enterprises provide first-hand supply to create a "five-star live broadcast" of Xianyou craft; the second is to highlight culture and craftsmanship, this year's Red Expo special Xianzuo cultural craft theme exhibition, live broadcast wood carving, oil painting, ceramic creation, etc., in an intuitive form to show the exquisite skills of Xianzuo; third, cross-border integration, with the theme of "mahogany", Bringing together thousands of fine arts and crafts displays, covering wood carving, oil painting, incense, ceramics, tea ceremony, flowers and other artistic fields, with the help of cross-border integration scene display to achieve "fairy works +", for visitors to present a cultural feast.
The anchor is selling xianzuo crafts on the Douyin platform
Jiang Qinghe, deputy county magistrate of Xianyou, introduced that Xianyou has successfully held eight sessions of the Redwood Expo. Taking this expo as the starting point, Xianyou will be committed to innovation-driven and digital empowerment, and promote the in-depth integration and development of Xianzuo's characteristic industries with the Internet, big data, artificial intelligence and blockchain.
It is understood that this expo is sponsored by the China Furniture Association, fujian classical craft furniture association, Fujian Putian Tianying Business Service Co., Ltd. to undertake. During the expo, a number of online and offline activities will also be held, such as the Fujian "Xianyi Cup" Handmade Carpentry Vocational Skills Competition, the Xianzuo Cultural Craft Theme Exhibition, the Xianzuo Good Things Collection Market, the Douyin Good Things Xianzuo Live Broadcast Challenge, and the Xianzuo Jingdong Pin Sales Special.