On December 18th, the China National Heavy Duty Truck Special Vehicle Tasting Meeting was held in Suizhou, the "Capital of China's Special Vehicles". With the theme of "Gathering Momentum to Win the Future and Innovate and Develop Together", the tasting session covers the brand matrix display of sinotruk special vehicles, the forward-looking exchange of special vehicle market summary, the display and explanation of heavy quality products, etc., and adopts the form of combining offline tasting and online live broadcasting, and draws a new blueprint for future development with multiple guests.
Under the background of the "National VI" era, Sinotruk laid out in advance to create five star brands of Shandeka, Howo, Howo Light Truck, Fujian Haixi and Chengdu Ace, which met the needs of user segmentation, and at the same time formulated a precise National VI switching incentive policy, continuously improved in terms of product lightweight and regulatory adaptability, formed a differentiated advantage of light weight and strong bearing capacity, and simultaneously improved the appearance, interior, comfort and other configurations of vehicles in the context of emission standard upgrades, so as to achieve successful upgrading of product structure.
At this tasting meeting, dozens of models covering sanitation, refrigeration, pump truck on-board pumps and other subdivisions were all unveiled, fully demonstrating the global layout of Sinotruk in the special vehicle industry. In order to meet the diversified market demand of continuous innovation, Sinotruk has taken advantage of the trend to finely adjust the product layout and effectively create a comprehensive solution for special vehicles with emission standards, upgraded configurations and effective operations.
Mr. Li Shaohua, Deputy General Manager of Sinotruk Group, said in his opening speech that Sinotruk is committed to creating the highest quality special vehicle products in the industry for customers. Relying on the resources of Shandong Heavy Industry Group, using the dual brand power core of Manji and WeichaiJi, introducing Linde hydraulic technology, integrating Sinotruk's unique gearbox products, through the construction of special vehicle system platform and power chain analysis, it provides customers with the best economic choice for different scenarios.
In the afternoon live broadcast, Sinotruk brought together industry leaders on the latest industry dynamics in the field of China VI special vehicles, focused on industry prospects from R&D, media, sales and other dimensions, explored opportunities, and comprehensively analyzed the highlights of the latest product upgrades. At the same time, in the live broadcast of the online tasting tour of the special vehicle of Sinotruk, the celebrity Internet celebrities joined hands with the brand lecturers to give a comprehensive explanation of the five star products and chat with the card friends online at zero distance. At the same time, it creates exclusive benefits for the brand, and the in-kind derivative gifts are distributed in the lottery, so that the card friends locked in the live broadcast room return with a full load.
Sinotruk special vehicle plate is an important strategic layout of the Group, and has been pursuing "customer satisfaction is our purpose", Sinotruk special vehicle tasting meeting highlights the strategic policy of the layout of the special vehicle sector of Sinotruk, and at the same time completed the feat of breaking the national sixth game, and is writing a new milestone. In the upcoming 2022, Sinotruk is still adhering to reform and innovation, accelerating the layout speed of the National VI special vehicle field, working with strategic partners to ride the wind and waves towards the strategic goal of "building a world-class full-range commercial vehicle group" through comprehensive product layout and new service upgrades.
（CIS）