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Abstract: The brand creates high-quality business cooperation content created by talents to create brand influence and product planting power, according to different publicity purposes, the brand side will choose talents with different identities for cooperation. From the perspective of the level of talent fans, overall, in the first half of 2021, brands are more focused on investing in waist talents, who contributed about 49,000 business notes in the first half of the year; while celebrities occupy a high level of influence, and the average number of interactions is much higher than that of other levels.
Source: Xinhong Data
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