On October 31, New Hongqi officially announced that Hongqi's sales in October 2021 exceeded 35,000 units, an increase of 52% year-on-year, creating a new record for the brand's monthly sales; From January to October 2021, sales exceeded 236,000 units, an increase of 54% year-on-year, achieving the ultimate marketing performance of wholesale sales that is almost equivalent to the total production volume from January to October. After reaching the milestone of 200,000 annual sales at the end of September three months earlier than last year, New Hongqi continued to forge ahead and sprint forward with all its might. In particular, it is worth mentioning that in the sales volume of New Hongqi from January to October, private customers accounted for 94%, which became an excellent embodiment of New Hongqi's insistence on the concept of "all for customers, all services for customers, and all humility for customers".
With the continuous improvement of the marketing service team skills, the perfect experience of the "double 9" leading products, and the innovative extension of ecological construction, the new red flag along the "wisdom six-in-one" experience marketing model, to strengthen the customer's full-dimensional experience, for the new red flag "brand upward" to build a solid foundation, to support the infinite space for future development.
Hard practice of internal skills to fight for customers The new red flag marketing service experience has been upgraded again
On November 3, the final of the "2021 Red Flag Pilot Star & Dragon Star Skills Competition" came to an end. The Pilot Star & Dragon Star Skill Contest is the new red flag's annual all-staff competition and training. The participants cover hongqi investors, general managers and business personnel nationwide; In addition to the speeches of investors and general managers, the assessment content includes 7 key positions such as sales director, sales consultant, internal trainer, service consultant, technical position, customer relationship director, and claimant, as well as 2 team positions such as sales team and service team. Comprehensive assessment projects, to achieve full coverage of front-line and core positions, in the form of "racing on behalf of training", has become the national new red flag marketing service team's annual competition for the ultimate, the "flag" is now sharp, but also become the team to improve service capabilities, enhance customer sales experience and service experience of the "power source".
In the setting of the competition link, the competition innovatively added an excellent model store tour process, and the sales service assessment was upgraded to the "double 9" model as the core, firmly focusing on the main purpose of strengthening the "sales experience and service experience". In terms of competition communication, following the public dissemination of the industry's first brand internal employee skills competition last year, in this final, New Hongqi continued to display the competition process and players' style in a full-platform, full-process and multi-angle live broadcast, showing the new Hongqi's high confidence in the skill level of team members, as well as the infinite passion for Hongqi fans, members and customers to learn their strength. In addition, at the award ceremony of the competition, there were representatives of Hongqi car owners from all over the country who watched the ceremony on the spot and received the honorary certificate of "The Most Beautiful Hongqi Person" issued by Wang Guoqiang, director of China FAW and deputy secretary of the Party Committee.
If the Pilot Star & Dragon Star Skills Competition is a highlight of the marketing service skills of the new Hongqi people, then the new Hongqi has been going all out and diligently pursuing it from beginning to end in providing customers with the ultimate and perfect marketing and service experience. In July this year, when the Henan region suffered a severe rainstorm disaster, New Hongqi immediately issued the service policy of "Ten Cares for Heart Service" and donated 15 million yuan to help the disaster area at the first time; Front-line personnel continued to fight, mobilized all forces and resources to ensure that customer marketing and service experience were not affected, and finally completed 553 rescue, maintenance and delivery vehicles, and achieved a total of 25,184 customer care.
Adhering to the sincerity of "customer-oriented", blessing the efforts of hard work and hard work, the progress of New Hongqi has always been based on the solid foundation of continuously bringing surprises and touching experiences to customers, stirring resonance and deep resonance.
The Road to Glory travels for customers The new Hongqi brand experiences the feelings
During this year's Tokyo Summer Olympic Games, as the five-star red flag was raised again and again on the Olympic field, and the glory and pride of the prosperous country surged strongly in people's hearts, the new red flag took the feelings of home and country as the starting point, flew the passion of the sports power, and re-proved the responsibility of the national brand, setting off a new wave of brand innovation and marketing.
On August 5, the new Hongqi announced that each athlete who won a medal in the Tokyo Summer Olympic Games by the Chinese Olympic delegation would be given the right to use the Hongqi H9 product, which caused widespread discussion and praise from all walks of life. On September 10, New Hongqi officially launched the delivery of H9 products to Honor Athletes, and officially delivered the domestic snowmobile equipment developed by FAW Hongqi and Aerospace Science and Technology to the Winter Games Center. Subsequently, Hongqi signed a cooperation agreement with the Winter Sports Management Center of the General Administration of Sports of the People's Republic of China to become a strategic partner of the Chinese Snowmobile National Team, the Steel Frame Snowmobile National Team, and the Bobsleigh National Team, and fully participated in the 2022 Beijing Winter Olympics cycle. From the Tokyo Olympic Games to the Beijing Winter Olympics, New Red Flag deeply resonated with the customer's feelings for the country and the glory of athletes, and blended them with the responsibility of supporting the national sports cause.
Since the beginning of October, new Hongqi has successively launched a delivery ceremony for Glory athletes relying on brand experience centers throughout the country.
Extreme safety Cast for customers New Hongqi product experience to appreciate the strength
In the constant pursuit of perfect customer experience, New Hongqi takes the "double 9" product as the support, firmly builds the product "national car safety, national car health" experience foundation, and takes the "product experience" with safety as the core as the top priority of the "wisdom six-in-one" experiential marketing model.
The ultimate perfect experience must first have unbreakable protection; Infinitely stunning products, inseparable from rock-solid safety. Following the success of the Hongqi e-HS9 challenge to the nation's first public double-sided column collision test in June this year, Hongqi h9 challenged the world's first public double-vehicle high-speed rear-end collision test with the opportunity of the "c-ncap 15th Anniversary" series of activities and achieved complete success, proving to the whole industry and many Hongqi customers that the new Hongqi products are the top strength of the utmost safety.
The two-vehicle high-speed rear-end collision test truly simulated the more common rear-end accident conditions on the actual road: the Hongqi H9 car rear-ended the stationary truck at a speed of 50 kilometers per hour, and after the rear-end rear-end car, it was also hit by the rear-end collision of the rear-end Hongqi HS5 at a speed of 50 kilometers per hour, and the total energy of the collision reached 4.77 times the national standard, and the test conditions were extremely harsh. In the test, the data indicators of Hongqi H9 performed excellently, the main bearing structures such as a column and threshold did not have failures such as crushing and bending, the cockpit structure was intact, there was no leakage of fuel, the doors on both sides could be opened normally, the airbags were effectively ignited, the two-stage limited force seat belt preload protection was normal, and the personnel safety score was perfect.
Every effort to the ultimate product will win the most precious choice and trust of customers. In October, the sales volume of Hongqi H9 terminal exceeded 4,000 units, closely following the first-line luxury brand models of the same level, and continuing to expand the leading position in the sales of domestic brand luxury cars; Hongqi e-hs9 exceeded 810 units in terminal sales, setting a record for monthly sales of single models; Hongqi "Double 9" has become a powerful "engine" to enhance customer product experience and drive the upward breakthrough of the new Hongqi product matrix.
Ecological extension Built for guests The new red flag life experience paints a new chapter
In the "wisdom six-in-one" experiential marketing model, "life experience" is not only a key link connecting brands, products and customers with more contact points, but also an important channel to bring customers all-round rights and interests and enrich "good life and wonderful travel". With this purpose, New Hongqi continues to innovate ecological construction and becomes an advanced practice leading the construction of brand ecology in the whole industry.
On July 17 this year, New Hongqi held the first "Qishi Pet Powder Festival", and launched the establishment of a "Qishi Ecology" that builds a win-win situation with Qishi, and at the same time released the "Hongqi Official Certified Riders Association" and "Qishi Alliance" under the framework of "Qishi Ecology". Through brand empowerment, Hongqi and its customers and cross-industry partners have diversified integration and multi-dimensional co-construction in the Qishi ecosystem, realizing the all-round value of car owner activities, offline resources, social responsibility, cross-industry services, product co-creation and other all-round values for customers, and opening up unlimited new touchpoints for customers' life experience.
Since the release of the "Qishi Ecology", the new Hongqi brand has been enriching the interests of customers as the fulcrum, and is committed to connecting more cross-industry partners to achieve a richer customer experience. On October 11, FAW Hongqi and Wanda Group officially launched a strategic cooperation, and the two sides announced that they would empower each other from three dimensions: service ecology, energy ecology and membership ecology, and innovate to build a "Hongqi user experience ecology". In view of the future development, the two sides will jointly build projects such as hongqi Wanda supermarket experience store and "hongqi wanda smart community" to draw a clear blueprint for the new ecological and lasting development.
Empower each other to build an ecology and draw a blueprint for the future. Taking this strategic cooperation as an opportunity, the grand plan of Hongqi ecological construction has successfully accessed the vast resources of Wanda Group. With the in-depth development of the "Hongqi User Experience Ecology" jointly built by the two sides, new Hongqi customers will harvest a more surprising life experience in the Hongqi ecology in the future.
National brand for customers to expand the new Red Flag cultural experience out of the new
Building a national high-end brand is an important mission of New Hongqi, and it is also the source of energy for customers to bring more perfect cultural experience in the "Wisdom Six-in-One". On October 11, the New Hongqi Brand and the Palace Museum jointly established the "Hongqi Palace Museum Joint Innovation Laboratory" to jointly build a bridge of in-depth communication between the two sides and a new mechanism for working together to find the integration point of traditional culture, national brand and modern innovation. At the unveiling ceremony of the Innovation Lab, New Hongqi officially launched the "Hongqi h9 Taihe Edition" customization, which integrates China's excellent traditional culture and top luxury car-making skills, and has become a new fulcrum of the new Hongqi brand cultural experience.
During the Golden Week holiday in October, the main theme film "My Father and Me" was screened nationwide. In the film, Hongqi e-hs9 is deeply integrated into the plot of the film as a prop, showing the audience the most cutting-edge development of the new Chinese automobile industry, and confirming the strong strength of the independent technology of national automobile brands in the new era. Also in October, the main theme of the theme of state-owned enterprise reform TV series "Breakout" was broadcast, and the Hongqi product family made a strong appearance in the play, with the development of the plot and the audience's hot discussion, adding a new highlight to the cultural experience of the new Hongqi.
Culture makes the brand enduring and continues to lead the brand upwards. In recent years, New Hongqi has repeatedly connected traditional cultures such as the Forbidden City and Dunhuang, which not only deepens the "national attributes" of the brand itself, but also presents one cultural "feast" after another to customers.
Not afraid of hardships and dangers, forge ahead; The flag moves forward and then up to the new peak. In the new red flag to practice "all for customers, all service to customers, all humble to customers" on the road, even if there are terrifying waves, thousands of challenges, in the end must meet the difficulties and overcome the dangers, upward movement. Hongyue Guanshan and The flag looks forward to a new high, and what is held high is not only the unparalleled strength of the new red flag, but also the noble pursuit of the red flag people to bring customers the ultimate perfect experience. Holding up the banner of the national brand, the new red flag will continue to create unlimited surprises for customers to have a more perfect experience and a better life!
FAW Hongqi Automobile Sales Co., Ltd. contributed the picture