In the past, it was said that "the east does not enter Anhui, the west does not enter Sichuan", but the myth of "east does not enter Anhui" has long been broken, and the most important reason is that the infighting of Huijiu is too strong, and it hurts itself, but it makes foreign wine "pick up" a cheap. In fact, in addition to Anhui, there is another province in China, "Woli Heng", which is also very powerful, that is, Jiangsu.
<h1 class="pgc-h-arrow-right" data-track="172" rises > Yanghe</h1>
Jiangsu Province is a huge consumer market for liquor in China, from the "Northeast tiger, northwest wolf, can not drink Jiangsu little sheep" this sentence is not difficult to see, although Jiangsu as a southern province, but the amount of alcohol to drink and the northern provinces are also comparable, which is an important reason for the huge liquor consumption market in Jiangsu.
Although Jiangsu has many local brands of liquor, for younger wine lovers, they may only know Yanghe; those with slightly richer experience also know that Jiangsu once had "three ditches and one river", which refers to Shuanggou, Gaogou, Tanggou and Yanghe. Although it won the title of "China's Famous Wine" three times in the national wine appraisal at the beginning, because it did not participate in the "advertising war" in the 90s of the last century, Yanghe was forced to no way back by advertising wine.
Therefore, in the golden decade of the development of liquor in China, Yanghe has launched a soft liquor after rectification, and has also begun to advertise overwhelmingly, "the widest in the world is the sea, higher than the sea is the sky, and more broad than the sky is the feelings of men" let more people remember the Brand of Yanghe.
At the same time, Yanghe has also re-integrated offline channels and rolled out in large quantities, and when the most exaggerated time, Yanghe can occupy half of the liquors placed, and the other half is all other liquor brands. In addition, Yanghe is also crazy to expand its business outside the province, although the cost is very large, but the effect is also very significant, Yanghe only took 8 years to become the third in the liquor industry.
<h1 class="pgc-h-arrow-right" data-track="183" > "three ditches" are not satisfied</h1>
The way Yanghe adopted in order to rise has so far made many wine lovers criticize it as an advertising wine, but the results it has made are also real. But this has also attracted the "eye red" of other brands of liquor in the province, and the former Gaogou liquor is now the second sujiu, which is the biggest "stumbling block" for Yanghe's development in the province.
Yanghe mainly focuses on soft and fragrant liquor, and this world has launched a thick style with sauce, and in this state of fierce pursuit, this world edge has also grabbed back a lot of provincial share in the hands of Yanghe. It is a pity that the current world does not have the courage of Yanghe, in the past five years, its revenue outside the province accounted for less than 10% of the total revenue, and its dependence on the provincial market is extremely strong, in this case, there is basically no possibility of catching up with Yanghe.
Shuanggou, which is also a "Famous Chinese Wine", has also been "very popular" inside and outside the province, but unfortunately, in order to increase production, the so-called "new process of liquor" was adopted, and the quality of the wine declined, followed by a continuous decline in sales and revenue. Later, it was incorporated into Yanghe and could no longer compete with it.
As for Tanggou liquor, it is basically a state of "no such wine" in the liquor industry, although it has also won many awards, but later it not only has to compete with Yanghe for market share, but also a variety of problems have occurred within the liquor industry, resulting in a serious injury to its own vitality.
So now from the national perspective of Sujiu, Sangou unfortunately failed, and only Yanghe flourished. But at least other liquors have not completely disappeared, and they still occupy a certain consumer market in the province. What do you think of Su Wine?