The author | Maureena
Editor| Li Chunhui
Since the stars and fans of the entertainment industry have stopped, the bloody protagonists of the Internet are now developing in a more and more bizarre direction. Hard Candy Jun is talking about Disney's new "female star", the Duffy family's pink fox Lingna Belle.
Last week, Lingna Belle ushered in the first rollover of her idol career. It is said that it is because the little fox is warm to male tourists and cold to female tourists when it is open offline. There is disagreement within the fans, and the onlookers who are quite puzzled by its popularity step on the trend, "Idols without works are fast moving consumer goods."
Ling Na Belle's overturning car is so lively, it is good to prove that her "top stream" is not a waste of time. The exit of another virtual person, Trip Love, is rather lonely. As the world's first virtual YouTuber trip, it was announced that it would stop the event indefinitely after the concert on February 26, 2022, and fans were frantically brushing in the bullet screen, but they could not change the fact that the old love was dormant.
Virtual idols never collapse. Lingna Belle and Trip Love, because they are virtual images, can carry more feelings of users. But after all, AI has not yet been simulated to that extent, and idols still need to be played by "people in the set".
Who is the soul of the avatar? Is the "set of people" a "temporary worker" of the avatar? Whether fans love "set" or "set people" is very debatable.
Can "actors" represent virtual idols?
I don't know if everyone is really tired of watching the entertainment industry, or if the entertainment industry is temporarily depressed after being "clear", and non-real idols such as virtual people and doll people are popular in 2021. It has finally proved through popularity that I am not "not collapsing", because there was no room before. In fact, the chain reaction of non-live idols may be worse than that of live idols.
Lingna Belle's "idol disqualification" incident is like this. A netizen said that he was a fan of Lingna Belle, and deliberately chose to run to the queue on his birthday, looking forward to interacting with the little fox. Who knows that the hot face is pasted with a cold ass, the interaction time is only 30s, and Lingna Belle is not enthusiastic.
This is not enough to roll over, and mother fans will also excuse themselves with "daughter is tired, you can guarantee that you are full of vitality for 24 hours". The key is that some netizens said that the little fox is treating differently, seeing male tourists on crazy business, and the parties suffered cold treatment only because of gender women.
Gender contradictions? This is a poke in the honeycomb! "Little Fox Charming Man" immediately triggered The biggest public opinion crisis of Ling Na Belle.
But Lingna Belle is just a fairy tale image created by Disney, and all the interactive behavior is made by the staff who played Lingna Belle under the doll holster. Therefore, There is a true love meal immediately pointed the spearhead at the staff, saying that "the inner tank does not want to resign."
The so-called "inner tank", that is, the staff under the holster of the doll. I have to admire the Chinese is broad and profound, this word is mean, and the controversy caused by it will be expressed later.
In order to create a "sense of immersion" in the fairy tale world, Disney tried to "dehumanize" the dolls. The staff who play the doll cannot reveal to the outside world who they are playing, nor are they allowed to speak. However, fans who track the dynamics of the little fox on various platforms are still based on the subtle differences of several Lingna Belle actors - such as height, etc., to distinguish them by flower names such as pile pile, seven seven, nine nine, etc., and indicate in the guide what style they will have in the interactive session.
This time, the little fox who was accused of "charming" did not belong to the above staff, and it was suspected that he had just joined the team of Lingna Belle. The mother fan who protects the daughter's heart, Qi Brush accused the "inner gallbladder incompetent", calling on everyone to only defend the rights of the "inner tank" and not to have a bad impression of the little fox.
However, the "inner tank" has become the fuse of a new round of network debate. Although fans think that this is just a neutral word without malice, this kind of comparison of living people to objects is still difficult for many outsiders to accept. The controversy slid in the direction of "should the staff be called the inner tank", and the big V and netizens were arguing happily.
Similar to Ling Na Belle's "inner tank" overturning, the fuse that trips love from prosperity to decline is also the "middle man".
In the winter of 2016, the virtual anchor Trip Love officially debuted. Unlike Hatsune Mirai, who focuses on idol business, the main business of tripping love is not singing and dancing, but playing games in the live broadcast room and chatting and interacting with fans.
The funny two-dimensional girl, who has a gentle and kind heart, has a large number of fans, and has exceeded 400,000 Twitter fans in only 4 months since her debut. Since then, resources such as linkage cooperation, TV programs, and tourism ambassadors have followed, and virtual anchors have ushered in a highlight moment in their careers.
In May 2019, Activ8, the operating company of Trip Love, launched the "Four Trip Love" project plan, dividing the virtual role of "Trip Love" into four to cope with the needs of different operational scenarios. From a business point of view, Activ8's approach is understandable, but fans cannot accept this kind of doppelganger operation method.
The identities of the four love are independent, and the middle person (the subcutaneous voice actor of the avatar) is also different, which catalyzes the difference between number 0, 2, 3 and 4. When No. 0 is in the same frame as several other tripping love, fans think that several other love sauces are sucking blood no. 0 machine.
In June of the same year, the news came out that the voice actor under the skin of the trip would change blood. In particular, kasuga Akira, the voice actor who served as a middle man after his debut, will be replaced, which has caused strong dissatisfaction among fans. Trip love in a short period of time to lose tens of thousands of fans, this "four trip love" project, finally with the original Activ8 subsidiary of Kizuna AI announced independence, No. 0 machine trip love and three other "trip love" parting ways ended.
It seems that love has regained sovereignty, but the seeds of prosperity and decline have been planted at that time. It is known that the respondent Jin Shanshan statistics, the fans who stumbled off at that time were basically core fans, that is, living fans who would contribute to the number of plays every day and were willing to speak out for the trip love on social platforms.
And the trip to love that started again, faced the tide of competition of the national Vtuber, and there was no first-mover advantage. After regaining his identity for 20 months, Trippick announced that he would terminate the campaign indefinitely.
N kinds of postures for collapsed houses
No matter how black technology or sense of atmosphere, most virtual idols, including paper people, need live actors or voice actor dubbing to "come alive". These big living people are the biggest variables.
Hololive, a virtual YouTuber organization owned by Japan's COVER Co., Ltd., was once well-known in China's quadratic circle. But in 2020, two virtual anchors, "Akai Shin" and "Kiryu Coco", referred to Taiwan as a "country" in the live broadcast and made inappropriate remarks about China, which was immediately boycotted by Chinese netizens, and hololive eventually withdrew from China.
Even if the "people in the set" are cautious in their words and deeds in public, it is still possible that the virtual people will collapse because of their private lives. For example, the "Li Yuantao Incident" that made a lot of noise some time ago.
Li Yuantao is a well-known CV in the national supporting circle, and his dubbing works include "Light Night", "Flashing Warmth", "Young King", "Love and", and many other head B games, as well as "Glory of the King", "The Fifth Personality", "Contract of Food", "Ace Warrior", "Hearthstone", "Original God" and other games.
Similar to the collapse of most male idols today, some girls posted on Weibo that Li Yuantao used his CV identity to interact with her, PUA her, and maintained ambiguity with many girls, suspected of cheating in marriage, etc.
For a time, the national travel circle ushered in a major earthquake, and more than a dozen games issued a statement saying that they would terminate their cooperation with Li Yuantao and that the role of their voice would be replaced. But the other games are fine, and the earthquake will pass. B tour is different, in the seismic belt of the earthquake shaking endlessly.
The problem of voice actors' private morality not only caused the paper husband to overturn, but also to the peers who took over. Lu Shen, one of the five male protagonists of "Light Night", is voiced by Li Yuantao. After Lu Zong was dumb for a while, the new dubbing teacher took place, but Mrs. Lu, who was accustomed to listening to Li Yuantao's bubble sound, was not satisfied with the new CV, and even silently issued the ambition of "hoping that the new CV will also be about to be fired" in order to change people.
Even if nothing is done, non-live idols may roll over because of "peeling off". The second-dimensional wife who has a heart in mind, the Buddha-figure is actually a stubble uncle; the cute and cute soft girl, the person in the middle is actually the big sister of Hao Shuang. This contrast between "inside and outside" is also one of the triggers for overturning and de-powdering.
Disney is thoughtful enough. Lingna Belle was directly "cut off the vocal cords" and was not allowed to speak, nor was she allowed to reveal her identity to the outside world, but could only interact with tourists according to the work manual. But people are not machines, and they are trying to steal and be lazy, but they meet tourists with high expectations, and contradictions will follow.
Fully embracing high technology and abandoning the avatar of the variable "people" is not nothing. But even if there is no "subcutaneous" existence, it is still "people" who operate the avatar and concoct one event after another.
The virtual population red assessment, saying "moisturizing and not drying" is mocked is typical. Even if these are circumvented, no one can guarantee that the operating company behind the virtual person has few executives who like to make a big fuss and jump on the thunder point of the masses. In short, where there are people, there are virtual people, and where there are people, there are rivers and lakes.
The new idol of "soulless"
The staff is scolded for "blackening" The image of Lingna Belle, and Trippy Ai's popularity declines because she wants to break away from the original voice actor. So the question is, when chasing non-real idols, who do we love?
From a business point of view, the souls of non-live idols certainly belong to the companies that created them. From the user experience point of view, this is another problem that is easy to wrap people around. Non-live idols themselves are either dolls or data or pieces of paper, and do not have the ability to interact with people. What makes them move are the dedicated staff, the operation team composed of voice actors and capturers, the copywriters, the painters and the CV teachers.
But it is difficult to say that what the public loves is the "soul" created by the team behind the scenes. Whether it is Ling Na Belle, Trip Love or B You's husbands, the reason why they can make the masses crazy is because they have no soul, they are "empty" enough.
Why the traditional Disney IP such as Donald Duck and Mickey Mouse has gradually declined, because they have a very complete story line and personality. This wave of new Disney idols is different, they are like empty containers, waiting for the public to fill in the stories they have come up with.
To use a less appropriate analogy: the image of non-real idols is "skin", the team behind them is the "bone" that supports the skin bag, and what really makes the public fall in love with them is "meat", that is, the folk's various derivative creations of non-real idols.
There are so many fox-like dolls in the world, and there are many more exquisite than Lingna Belle, but why Lingna Belle alone wins the hearts of the masses. Because through the repo experience of the short video platform and other people, fans feel that this little fox is brave and kind, and she also dares to resist the male gaze, that is, to stand with a big grin and split her legs, regardless of whether she is a "girl".
When doing these actions, the staff may not think much at all, and people just follow the instructions in the work manual and make some energetic movements. But the onlookers did not think so, and everyone saw what they wanted to see under the interpretation and self-association of others.
As a virtual anchor, although there is a certain personality setting, the popularity is also related to the masses' various secondary creations of their characteristics. Not to mention the paper man husbands, the game company provides only a personal frame, and what pulls the player deeper and deeper is the big double creation.
This is somewhat similar to ding really popularity last year. Because it is "empty" enough to be able to carry and digest those stories, and the emotionally satisfied masses will have an illusion that "ta is what I think."
This may also be why, in recent times, non-live idol fans have become more and more "crazy", and there is a trend of rice circle. They either actively or passively participate in the "construction" of non-real idols, and their reaction to the behavior of "smearing" this image is particularly fierce, "I have created a god, how can you be broken."
In the early years, the "Heavenly King" and "Tianhou" led the trend in their own way; the subsequent "sons" and "daughters" catered to fans with beautiful postures; today's virtual skin bags have become hollow containers that can carry various emotional needs. Thinking about the benefits, today's users are more self-aware. What about the bad side?