In China's film market, the fate of a film is often determined in a short period of time. Disney's The Little Mermaid is a stark example of this. In just three days, its box office reached 18 million, but the score on Douban was only 5.3. This highly anticipated film in the Western world has suffered a Waterloo in the Chinese market.
"I heard that "The Little Mermaid" did well at the box office, but why is the rating so low?" Xiao Li, a movie lover, asked his friend Xiao Wang suspiciously.
Xiao Wang shook his head, "I can't figure this out either. It may be that Chinese audiences have too high expectations for the film, and the film itself does not live up to their expectations. ”
The coldness of "The Little Mermaid" surprised many people. After all, Disney's animated films have always been loved by Chinese audiences. But this time, it seems to be a little different.
Some critics have pointed out that the film may have lost some of the essence of the original during the adaptation. Others, however, believe that the film may not have taken into account the cultural and aesthetic habits of Chinese audiences well.
"I think the problem with this film is that it doesn't incorporate Chinese elements very well." One film critic said in an interview, "If the film can better integrate Chinese culture and aesthetics, it may get a better response." ”
However, there are also some viewers who believe that there is nothing wrong with the quality of the film itself, but that the tastes and expectations of the audience have changed. As the Chinese film market continues to mature, the audience's requirements for movies are getting higher and higher.
"Today's audiences no longer only pursue visual enjoyment, but also pay more attention to the story and connotation of the movie." A film industry insider said, "If the film can't meet these needs of the audience, even the best special effects can't save it." ”
The cold reception of "The Little Mermaid" has brought many inspirations to the Chinese film market. It tells us that the success of a film depends not only on its production level and publicity efforts, but also on whether it can really touch the hearts of the audience.
As the Chinese film market continues to grow, so do the needs of audiences. Filmmakers need to keep learning and exploring in order to gain a foothold in this competitive market.
For Disney, this experience may become an important reference for them in the Chinese market in the future. They need to better understand the Chinese audience in order to be more successful in the Chinese market.
The box office and ratings of "The Little Mermaid", although somewhat disappointing, also reflect the diversification and maturity of the Chinese film market from another perspective. We have reason to believe that as long as filmmakers can continue to work hard and innovate, the future of China's film market will be brighter.