Recently, the children's gummies series under the maternal and infant nutrition brand "Jianlixi" has set sail, and according to the health needs, user experience and feedback of consumers, it has been comprehensively upgraded in terms of taste, texture, formula and packaging. At present, the upgraded new packaged gummies have been fully listed, welcome new and old customers to come to consult and buy.
The sugar-free formula is healthier with the addition of iron gummies
It is understood that the upgrade of Jianlixi fudge mainly focuses on four aspects: one is to launch a new product packaging design, from small cans to large cans, eating more satisfied; second, each fudge in the can is independently packaged, which is convenient and hygienic; the third is the sublimation of the formula, from "low sugar" to "sugar-free", hitting the core of consumers' natural health needs; in addition, the vitamin gummies content has been upgraded from the original 12mg VC per grain to 18mg; more importantly, it is worth mentioning that new iron gummies have also been added To provide thousands of babies with better quality and more comprehensive nutrition new choices.
The biggest highlight of the Jianlixi gummies upgrade is that it is sugar-free, the ingredients do not contain white sugar, sucrose, glucose syrup, but also add maltitol and functional nutrients, and choose maltitol that does not cause caries and tooth decay. Low calorific value, good taste, not only let the baby enjoy delicious gummies, but also help the baby to supplement healthy nutrition, can be described as killing two birds with one stone.
Large yellow cans + independent packaging to build a differentiated advantage
Product packaging is the visual experience of consumers on the product, the direct and main delivery of product personality, and the direct embodiment of brand image positioning. Good packaging will help products win consumer trust and support, and can also help products stand out from many competing brands.
Visually, the upgraded Jianlixi fudge packaging is more energetic and fresh and sweet, and the yellow can with the blue seahorse image gives people a lively and affinity feeling. Coupled with the cute image of penguins, bears and koalas, I believe it will win the love of more parents and babies.
In terms of taste, lutein ester gummies and vitamin C gummies still maintain the blueberry flavor and sweet orange flavor, zinc gummies are changed to the strawberry flavor that babies love to eat, and the new iron gummies are selected with cherry flavor, good taste, easier to absorb, multiple nutrition, scientific ratio, to meet different taste needs and different nutritional needs.
Self-produced factory Quality is guaranteed
Jianlixi is a maternal and infant nutrition brand under Qingdao Zhongren Health Industry Group, which brings together the industry's top scientific research forces, masters core technology, and creates a modern high-tech platform integrating "production, learning, research and marketing". With more than 5,000 square meters of professional R & D center, with 100,000 levels of health food GMP production workshop, equipped with international advanced level of R & D equipment and testing equipment, therefore, Jianlixi fudge in the workmanship, ingredients, quality and other aspects of safety guarantee!
Jianlixi products existing lactoferrin modulated milk powder, probiotic solid beverage, DHA algal oil soft capsules, children's gummies series: vitamin C gummies, zinc gummies, ferrous gummies, lutein ester gummies, its precise product positioning is more in line with the modern maternal and infant families for the diversified choice of nutritional products.
Since its listing, Jianlixi products have developed products with quality as the bone, mission as the rhyme, effect as the front, and always pay attention to the nutritional needs of the baby. This time, Jianlixi fudge excavates new consumption trends, through new upgrades such as formula, packaging, taste, etc., to grasp the consumption demands of contemporary consumers, so that "healthy snacks" will become a new trend of maternal and infant nutrition, opening a sugar-free era!
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Lightning News reporter Ding Ning reported