Since the concept of the "metacosm" exploded, there has been no conclusion on what the metacosm is, but round after round of metacosmological commercialization has emerged in an endless stream.
Red Star News noted that a poster of "Meta-Universe Meta-Future New Retail" was recently circulated on the Internet, promoting "the next trend of the Internet, seizing the meta-universe meta-future family seat", "All in meta-universe, the future has come, can you come?" ”
The most special thing is that in the poster, "33 yuan future family members", all named after the yuan characters such as "marshal", "yuan jiu", "yuan bin" and so on, which caused netizens to discuss hotly: "the original surname of the meta-universe family is yuan", "their eldest brother must be a yuanmour", and netizens ridiculed the picture that there is a "visual sense of the Ultraman family", "suggesting that "meta-universe 101" debut in situ"...
At the Meta-Universe Empowerment Industry (Hangzhou) Forum held on November 30, the "Meta-Future Family" also released a "Meta-Universe Token" worth 9.9 yuan – a virtual digital commodity.
One of the poster members confirmed to Red Star News that the poster was true, "but it hasn't started yet." A member told Red Star News, "As long as you spend 9.9 yuan to buy tokens, you can basically pass through the future meta-universe territory without hindrance." ”
Members of the "Yuan Future Family" are all surnamed "Yuan"
On December 15, in order to verify the authenticity of the poster, Red Star News contacted "Yuanpeng", one of the members of the Self-proclaimed "Founder of the Fu Chamber of Commerce" in the Shanghai News as an investor. The member confirmed to Red Star News that the project was true, "but it hasn't started yet." When the reporter asked "how is the new retail of the meta-universe different from the traditional new retail in the past", the member said "wait for our news".
Red Star News found that on December 12, the members of the poster who called themselves "Marshals" had posted a circle of friends, saying that the meta-universe meta-future new retail "did not start the first fire, became a hot search topic, this is potential energy." Before it started, this photo on Weibo has been on fire first, and those who come to consult every day cannot reply. Pre-launch benefit card slots, know how to come. ”
The Red Star News reporter found that the members of the poster were mostly engaged in marketing, planning and business services. The poster title is "Jiaoyuanhui Founder" "Yuan Qi", its personal social platform profile is "elite celebrity light luxury private club founder, CCTV Starlight Talent Show National Business Director", Tianyan check shows that Jiaoyuanhui registered as Hunan Jiaoyuanhui Cultural Communication Co., Ltd., the scope of business is the organization and planning of cultural activities; the development and construction of e-commerce platforms; Internet of Things technology research and development; Internet technology technology development, scientific and technological services, etc.
The poster titled "Founder of Sydney Big Data Business School" "Yuanxue", established Sydney Blockchain Business School in 2019, the college is mainly high-end members, adopting a recommendation system. The Academy advocates technology-driven, true love as a link to provide a platform for business leaders to socialize and be used.
As early as 2019, "Yuanjiu" and "Yuanpeng", which occupy the main position in the poster, jointly established the Fushang (Shenzhen) Consulting Co., Ltd., which has a business scope including corporate image planning, brand planning, marketing planning, etc. In the introduction of "Yuanpeng's circle of friends", he claimed that the industry brands he had served in the Chamber of Commerce included Pretty Ten Years Old, Sibu Group and some well-known brands, such as Mengniu, Wahaha, Wang Laoji, Han Hou and so on.
In addition, many members of the poster, such as "Marshal", "Wonsan", "Yuanyu", and "Yuanqi", are also members of the "Fu Chamber of Commerce". They claimed, "join the Chamber of Commerce, chat for 3 hours under the line, deeply assist enterprises and brands to determine planning strategies, link all favorable resources, and let enterprises and brands make money with peace of mind", and the early bird price of the membership fee for joining is 9999 yuan. ”
According to public reports, on November 21 this year, the China New Retail Empowerment Summit and the Annual Meeting of the Chamber of Commerce hosted by the Fu Chamber of Commerce were held in Shenzhen, and the conference said that in order to let more traditional enterprises, physical stores, traditional micro-business brand parties, and team leaders understand the new brand play in the 5G era, the most professional dry goods will be used to empower enterprise channel upgrades and help brands convert traffic. In the poster, "Yuan Jiu", "Yuan Peng", "Yuan Shan", "Yuan Qi" and others have all spoken.
From "Endowment Chamber of Commerce" to "Metacosmic Century Market"
After the concept of metaverse became popular, the Fu Chamber of Commerce also began to dabble in the metaverse field.
Red Star News found that at the "China New Retail Empowerment Summit" held on November 24 this year, the Fu Chamber of Commerce announced that it would join hands with the "Yuan Future Family" to create the "Meta Universe Century Market". On the same day, the "marshal" also said in the circle of friends, "China's new retail empowerment summit was a complete success, and then work together to join hands with the trillion-level yuan universe century market, which will be the hottest and most profitable project, and will achieve 0 to 100 million traffic, 0 to 10 billion flow, and 100 times the price-earnings ratio of capital listing a year." ”
How to flow from 0 to 100 million, from 0 to 10 billion flow? At the Meta-Universe Empowerment Industry (Hangzhou) Forum and the first Meta-Universe Token Conference held 6 days later (November 30), the "Meta-Future Family" unveiled their way of profit - officially released a virtual digital commodity "Meta-Universe Token".
On the day of the token launch, the "Marshal", "Yuan Peng", "Yuan Jun" and other people in the poster were also among them. According to the poster titled "Yuanpeng", whose title is "Playing with the Founder of meta-universe and pusher of meta-universe IP", the meta-universe token is to "create a meta-universe virtual-real community, and aggregate resources through meta-universe knowledge payment", and the team's goal is to "change the new retail industry" and let "the meta-future family lead the industry".
Regarding the definition and utility of tokens, according to the team's public account, "Tokens are digital identity certificates that can prove that buyers are the first indigenous people to enter the metaverse, which represents the status of the industry, and this will become value after 20 years." The benefits of the Consensus Planet Token include: online classes, WeChat groups, event information, and contribution reward opportunities. ”
Red Star News found that the team also claimed to the public that the team "created the first consensus planet meta-universe token in China with a total of 50,000 copies, with a global issuance of 12,120 copies, a unit price of 9.9 yuan, and a total issuance value of nearly 120,000 yuan." ”
According to the data released by the team, "the first batch of 1212 pieces and the second batch of 3636 pieces were released on December 12 and 14, respectively, and are currently sold out, so stay tuned for the third batch." In addition, in the precautions for the purchase of meta-universe tokens, it is also clearly written that "the digital collection is a virtual digital commodity, and once sold, it does not support returns and exchanges and any form of paid transfer".
Red Star News reporters joined the "Meta-Universe Token Learning Group 3" on December 15 when the group was full, and then when they joined again on the 16th, the number of participants has increased significantly, expanding to "Learning Group 7". Based on the statistics of 200 people per group, a total of about 1400 people participated in the meta-universe token activity.
Red Star News then contacted investors involved in the meta-universe token activity, and Mr. Li, a group friend, said that he usually does some investment activities in new areas, "I was in the circle of friends before watching people forward to pay attention to this project, but the first two batches of tokens were not grabbed when they were sold, waiting for the third batch." ”
As for the motivation to participate in the project, Mr. Li said, "If you can grab it, grab it first, anyway, the money is not much, only nine yuan nine." New things are gambling on a fifty percent probability. Of course, it is good to be on fire, and it will not hurt this money if it is not fire. Mr. Li also stressed, "In the future, they will also release personal digital collections, and now grabbing this token is equivalent to having a node." ”
In the propaganda of the Meta Future Family, the "imminent outbreak of meta-universe scene wealth" is "a huge opportunity for everyone, the number of tokens is limited, and the person who holds the token can obtain the qualification of planet raiders learning and seize the business opportunities of virtual social networking". "Yuanpeng" repeatedly stressed, "The purchaser should grasp the opportunity that the metaverse is still in the early stages, and the population with tokens is the earliest metaverse consensus group, and all metaverse projects are willing to cooperate and pay rights, so with tokens, basically can pass unimpeded in the future metaverse territory, so the early card slot is very important." ”
Red Star News noted that the layout of the Yuan Future family trying to "lead the new retail industry" is far more than the current issuance of the "Consensus Planet Token" and nearly 120,000 yuan of revenue. In their plan, the Metacosmity Token contains a total of 12 planets, namely "Consensus Planet, Oasis Planet, Golden Planet, Platinum Planet, Diamond Planet, Crown Planet, Purple Crown Planet, Wisdom Planet, Lord Planet, Energy Planet, Immortal Planet, True Love Planet".
"Yuanpeng" introduced, "Only from the unit price of 9.9 yuan consensus planet base token purchase, there are qualifications for continuous advancement, it is possible to rise to a higher level in the meta-universe world in the future, enjoy better courses and other rights." Red Star News found that the unlocking of other tokens has not yet begun to be released with purchase.
Expert: The hyped metacosmonic concept is speculative
Consumers need to be rational and not bet
Is the investment behavior based on the metacosm concept really reliable? Dong Dengxin, director of the Institute of Financial Securities of Wuhan University of Science and Technology, told Red Star News that the concept of meta-universe is still just an idea, without a clear boundary, and the popular understanding is to work, play and even consume in the online world of virtual reality. As a completely new concept, it can attract everyone's attention and discussion, which has certain benefits. Perhaps in the future, human beings can reach this realm, but it is still vague for the time being, and it needs to be further improved according to the infrastructure and technical specifications corresponding to the metaverse.
Dong Dengxin said that there are indeed some speculations on the Internet that hype the concept of the metacosm, "I think this is basically a pure hype or spoof." But as long as it is not serious, it generally does not constitute a violation of the law, it is a kind of thing that merchants entertain themselves, and the public should be cautious and do not be deceived. But if you take the concept of hype to win attention, or do advertising, do publicity, or even do investment fraud to defraud money, you may be suspected of breaking the law. ”
Dong Dengxin also reminded that the business behaviors related to the concept of the meta-universe that we have seen so far, whether from the perspective of investment, or from the perspective of games and from the perspective of entertainment, have nothing to do with elegance, "The key issue is that we, as consumers and investors, should be as calm and cautious as possible, rational and do not blindly bet." ”
Red Star News reporter Pan Junwen Intern reporter Cai Xiaoyi Intern Liu Meichen
Edited by Guo Yu
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