How rich are the people who buy Rolls-Royce? Generally buy millions of Rolls-Royce customers, the value is at least 100 times the price of the car, if it is a custom Rolls-Royce Phantom, spend more than 10 million, the value is generally more than 2 billion. Rolls-Royce has also been counted, the owners of new Rolls-Royce cars have an average asset of 900 million yuan, and 65% of the assets are more than 1 billion, such as Wang Sicong, Qin Fen, who likes to buy Rolls-Royce the most.
Who bought the Rolls-Royce? Ultra-high net worth individuals with hundreds of millions of assets. Business owners account for the majority of this group, as well as speculators, shareholders, the annual consumption of 2.9 million, an average of two luxury cars, such as a Rolls-Royce and a Bentley, these people are the potential customers of the consumption of Rolls-Royce. Of course, there are also business owners who have demolished and demolished hundreds of millions of dollars.
Among the owners of Rolls-Royce, entrepreneurs account for more than 70%, some do finance, some real estate, some manufacturing, and some entertainment culture. For example, the car of Boss Xu of Evergrande is a phantom, and the car of Yang Shoucheng, a big man in the entertainment industry, is also a phantom. Their body colors are mainly black, not to mention that there was no Bespoke haute couture at that time, and now, the eighth generation phantom purchased by Boss Xu no longer uses black.
Most of the people who buy Rolls Royce are not only rich, but also high in culture, will pursue their own artistic preferences, pursue their own artistic realization, pursue music, piano, and some people take calligraphy as their homework and are proficient in various calligraphy. For example, Luo Hong, the owner of Hollywood, owns a number of Rolls-Royces and also has an art museum photography gallery. They also have their own artistic taste when choosing their own Rolls-Royce. What is clearer is that the Rolls-Royce seen on the street is no longer just a black body, a two-color body, and a more colorful Rolls-Royce than before.
Why bought a Rolls-Royce? More than seventy percent of them are purchased by individuals, business needs are on the one hand, the symbol of status is the main factor, and to put it bluntly, face is just needed. Some car owners in order to reflect their own unique, but also to customize Rolls-Royce, customized prices are not capped, such as this two-color body color in the customization category, Rolls-Royce has 44,000 kinds of body colors for buyers to choose. This is an ordinary mid-to-high-end residential area in Shanghai's inner ring, and the owner of a Rolls-Royce with a value of over 100 million does not even have a single parking space.
Buy Rolls-Royce new cars are generally rich businessmen, buy second-hand is more of a wedding company or luxury car rental, the brand is the first element they consider, comfort and appearance is the second, Rolls-Royce can also be a credit endorsement in the business environment, such as this Rolls-Royce used to support the façade of the model house. Rolls-Royce doesn't seem to be liked by internet bigwigs, some say old-fashioned, some say older people like it. Now the people who buy Rolls Royce are very young at heart, and there are all kinds of strange ideas in the customized plan book, otherwise there will be no strange body colors on the market.
With Rolls-Royce, ninety percent of the owners are the owners themselves, but they will hire drivers to drive full-time, and only ten percent are driven by themselves, generally shadows and phantoms. Of course, there are exceptions, bought is not the owner of their own use, is for others to use, that is, Macau hotels and entertainment venues, these entertainment venues are mainly Bentley Flying, Maybach 62 and Phantom, some VIP customers to play, the hotel is a move is four or five Phantom pick-up.
Domestic Rolls-Royce car owners have industry tycoons, there are upstarts, there are young and rich people who have eaten the dividends of scientific and technological progress, they may not all appreciate the crafts and art of Rolls-Royce, but they must borrow the Rolls-Royce brand to show their social status.