"Many people who work at Ubisoft also say they don't see value and future in this program."
Last week, Ubisoft went live to test its own NFT platform, Ubisoft Quartz, which we also reported on. Since the news was announced, Ubisoft's decision has been criticized by the vast group of players who do not want to see NFTs, and even on Ubisoft's internal social platform MANA, the discussion post about the company's development of Quartz is also full of questions from employees.
Soon, The French union Solidaires Informatique, which had directly accused and prosecuted Ubisoft's sexual harassment in the workplace, also publicly blamed Ubisoft for NFT-related issues.
"Ubisoft's recent entry into the blockchain and NFT markets has been widely criticized by players for not bringing any benefit to our game, and many people who work at Ubisoft have also said they don't see value and future in this plan," the union said.
In the union's view, NFT-related technology is a "useless, expensive, ecologically destructive technology", and even equates it with money laundering and other acts in the statement, "Do you like dividends, subprime loans, financial derivatives, crises, speculation, fast trading, money laundering, etc."? ...... These are the self-evident promises of the NFT. ”
The union's rhetoric may be a little too drastic, but on the other hand, the fact is that a similar trend has become more pronounced in the game industry.
GSC Game World, developer of Stalker 2, which will launch next year, recently announced that the game will partner with DMarket, a virtual currency trading platform, to introduce NFT technology. Developers will then launch a series of items that can be purchased with virtual coins, including a special item called "the first meta-human in the game": if the player has a "meta-human", the form can appear in the game as an NPC. To this end, players have expressed strong opposition to developers on social media.
Judging from the fact that many game companies, including SE, have publicly expressed interest in NFT technology, it is likely that more game companies will announce their NFT plans in the future.
But before developing NFTs and bringing the desired benefits to companies, game makers will clearly have to face the question of how to explain to players what the technology actually means.