Amazon brand acquirer Benitago raised $325 million in Series A funding

The U.S. Stock Research Agency learned that according to 36Kr news, Amazon brand acquirer "Benitago" has recently received a $325 million Series A financing, which was led by asset management company CoVenture and followed by HSBC UK. The funding will be used primarily to further build its product development studio, expand Amazon's brand acquisitions, and continue to expand its brand portfolio across multi-platform channels.

As an investor in this round, CoVenture investor Ali Hamed said: "Benitago is one of the best operators in this space because they understand that acquiring brands is not the ultimate strategy. Instead, the brand must be integrated and operated effectively. We've seen Santiago and Ben's experience in launching and promoting Amazon's homegrown brands in the past, and their unique focus on in-house brand incubation and product development, and we know that's the team we want to support.