On December 16, the country's first digital Fongxin platform for small and medium-sized enterprises was officially unveiled, which was launched by Sesame Credit, a subsidiary of Ant Group, and more than 4 million small and medium-sized enterprises became the first batch of settlers on the platform. On this platform, small business owners can view the public information of enterprises in industry and commerce, judicial and other aspects in one stop, and can further fill valuable enterprise information to complete their own information management and credit management.
Li Zhen, co-general manager of Zhima Credit, said, "The goal of the Fongxin platform is to help small and medium-sized enterprises establish their own credit accounts with the active participation of enterprises. Through 'credit digitization', SMEs can change from 'temporary' and 'passive' to accept credit investigations to 'credit prepared', so as to achieve 'credit has value'. ”
Previously, under the guidance of the China Association of Small and Medium-sized Enterprises, the SME Credit Service Professional Committee was formally established, with Sesame Credit as the president unit, and launched the "SME Credit Guardian Program". The launch of the Fong's platform is also the first important measure of the "SME Credit Guardian Program".
With Alipay, you can use Enterprise Lixin more conveniently
Small and medium-sized enterprises want to apply for government support, cooperate with large enterprises, and recruit talents, first of all, they need to gain the trust of each other, but how to prove that they are a reliable enterprise is the pain point of many small and medium-sized enterprises.
After the SME Lixin platform is launched, the owner of the small and medium-sized enterprise only needs to open the Alipay App, enter sesame credit, you can enter the platform, claim your own enterprises, and quickly collect the information scattered in various government departments by authorizing Sesame Credit, and the process is convenient.
As an enterprise credit reporting agency filed by the central bank, Zhima Credit's Lixin platform has reached cooperation with a number of data service providers such as taxation, invoices, social security, and provident fund, and can quickly aggregate enterprise information with the authorization of the enterprise. The "AI Credit Assistant" continuously scans and analyzes more than 2,000 public credit information sources 24 hours a day, and automatically summarizes and organizes new information into the credit accounts of business owners for their viewing.
It is worth mentioning that in terms of judicial services, the China Judicial Big Data Research Institute and Zhima Credit have reached a strategic cooperation, as an enterprise-based research institution led by the party group of the Supreme People's Court, it will create the first authoritative "judicial service zone" in China through the Lixin platform to solve the problems of unstable sources, missing content, and lagging information encountered by enterprises when inquiring about public case information in the past.

Enterprise Fong's platform interface
More than 4 million business owners have settled in
In addition to aggregating information for small and medium-sized enterprises, the Lixin platform launched by Zhima Credit also supports business owners to add and correct information themselves, including active uploading of information including products, plant equipment, honors and qualifications, etc., reflecting the strength and credit status of enterprises.
"This is a big difference between the Fongxin platform and the information inquiry platform," Li Zhen said, "here, you will see different enterprises, their credit is no longer a bunch of cold information data, and there is a living enterprise status behind it." ”
For example, under the important risk information prompt, the Lixin platform has added a "message board" within 140 words, and if there is a business involved in judicial proceedings, tax arrears, etc., the business owner can leave a message to explain.
According to Li Zhen, "Some enterprises do not intentionally owe taxes, the amount is very small, and actively make up for it, increasing this function can allow enterprises to have room for external interpretation and reduce the misjudgment of partners on the risks of enterprises." ”
The "authorization management" function is also specially designed on the Fongxin platform to ensure that the collection, collation and transmission of all credit information are carried out under the full authorization of the enterprise, so that the enterprise can truly become the owner of its own information.
At present, there are more than 4 million business owners who have settled in the Lixin platform and claimed enterprises, of which more than 300,000 business owners have begun to actively supplement information, manage their own credit accounts, and become the masters of their own credit.
These credit information can generate credit business cards, credit files, credit reports, etc., making it easier for them to gain the trust of partners in business cooperation. Sesame Credit said it will provide 1 million free credit reports for small and medium-sized enterprises in 2022.
Initiate the Credit Guardian Program
In order to enable small and medium-sized enterprises to establish credit and make credit "more useful", with the Lixin platform as the service position, the Credit Service Professional Committee for Small and Medium-sized Enterprises has also launched the "Small and Medium-sized Enterprise Credit Guardian Program" to attract forces from all walks of life to jointly help small and medium-sized enterprises with credit.
The Industrial Internet Research Institute directly under the Ministry of Industry and Information Technology is the first group of institutions to participate in supporting the guardian plan, which said that the state has a lot of support policies and related benefits for manufacturing enterprises, but hopes to be issued to small and medium-sized enterprises that really operate well and have credit; with the Lixin platform, they can quickly screen high-quality small and medium-sized enterprises, so that they can rely on their own credit files, credit reports, etc., to obtain national policy support.
China Procurement and Supply Chain Management Professional Committee also joined the plan, it said that the government, central enterprises, state-owned enterprises have many procurement needs, through the Lixin platform, they will help them better screen high-quality small and medium-sized enterprises for cooperation, but also allow small and medium-sized enterprises to rely on their own credit, get more opportunities to cooperate with the government, and central state-owned enterprises.
In the recruitment scenario, many recruitment platforms such as Zhaopin Recruitment, 51Job, Youth League Part-time, No. 1 Workplace, and Manpower Nest have joined the "SME Credit GuardianShip Program" to display the credit information of enterprises to job seekers and enhance the recruitment competitiveness of high-quality enterprises. In terms of enterprise services, Alibaba Cloud will provide trustworthy enterprises with products and solutions such as intellectual property protection, collaborative office, and digital marketing, and digital technology will accompany the growth of small and medium-sized enterprises, so that enterprises with good credit can enjoy better services and rights.
Overseas institutions also actively participate in the plan, credit reporting giant Experian is the first domestic enterprise to obtain the central bank's corporate credit record, through the Lixin platform, they will combine the needs and characteristics of the overseas business environment, for domestic small and medium-sized enterprises to provide global business information service solutions and domestic enterprises overseas version of the credit report, to help them enhance their advantages in overseas trade and cooperation, to help Chinese enterprises "go global".
The China Association of Small and Medium-sized Enterprises believes that "the SME Credit GuardianShip Program is a public welfare project for market-oriented operation, which will extensively mobilize and unite all social institutions with the support of the technical platform and information security guarantee provided by Sesame Enterprise Credit, so that their capabilities can complement each other, actively innovate credit services and credit products, provide intimate and inclusive credit services and commercial rights and interests for small and medium-sized enterprises, and make the credit of small and medium-sized enterprises more useful."
Written by: Nandu reporter Xiong Runmiao