Vivo has evolved from a mobile phone company to a technology platform company. On December 9, the mobile phone company that most people remember has just launched a new system, OriginOS Ocean, showing the world the technical reserves of domestic mobile phone brands. On December 16, vivo, which pursues the joy of all and is committed to creating an open ecosystem, held the 2021 vivo developer conference.
"From 1 to positive infinity", vivo, which takes "creating a diversified future with infinite possibilities" as its mission, clearly understands that only by connecting users, developers, and platforms to each other and achieving each other, there will be infinite possibilities and infinite digital worlds.
The seemingly simple mobile application just connects users, developers and platforms, and at the same time, integrates content, technology, traffic, channels and other resources.
Therefore, vivo has never stopped exploring application services in depth, and while creating an open ecosystem, how to balance the relationship between users, developers and platforms has become a very critical issue.
Openness is inevitable
Doing an open ecology is an inevitable choice for today's vivo. This is the latest shipment statistics report released by Counterpoint Research, a third-party research organization.
In the third quarter of 2021, 76.5 million smartphones were sold in China. Among them, vivo mobile phone with a share of 23%, still won the first brand in the Chinese market.
Shen Wei, CEO of Vivo, often said: Vivo pursues the joy of the crowd rather than the pleasure of the individual, and always pays attention to the strategic concerns and core demands of the other party in the internal and external cooperation, and builds a community of destiny. Therefore, opening up the ecology and doing an open platform has become the best choice for vivo to enhance its competitiveness and establish a new ecology.
In the past year, vivo's total domestic online users have exceeded 270 million, with a cumulative application distribution of 906.6 billion, an average daily distribution of 1.08 billion, and the open platform has provided more than 60 open capabilities to the outside world.
This year, Vivo's open platform has improved its capabilities in seven aspects, including cloud test upgrade, minimum compatible version, multi-package upload, fully open API interface, pre-download of game resource packages, comment reply capabilities, and data openness and new additions.
That is, it provides users with richer and high-quality content, and also opens up more system capabilities for developers to beat workers, improving work efficiency. Not only that, five major services have also been upgraded and improved, such as the improvement of audit timeliness, the upgrade of work order system, compliance guidance, the upgrade of the package experience, and the full-scenario notification capability, providing developers with the highest quality and convenient services.
In the future, vivo open platform will also open team accounts, further enhance the connection between the platform and the developer team, provide developers with a more convenient and efficient development environment, and also add vitality to the platform itself.
At the same time, the vivo open platform has also put the content security audit system - listening on the agenda, and will use artificial intelligence technology to bring developers a more efficient review system in the future.
While the open ecosystem helps developers succeed in business, the focus is on helping to improve user experience. Therefore, vivo has formulated a "people-oriented" ecological service goal.
"People-oriented" service ecology
Ten years ago, even with a phone with 16GB of storage, it wouldn't obviously feel like it wasn't running out of space. But nowadays, the memory of mobile phones is getting bigger and bigger, even comparable to computers, but it still feels insufficient.
Because of the increase, in addition to the increasing resolution of pictures and videos, there are also apps in mobile phones. Therefore, the lightweighting of the application has become a very important part of improving the user experience.
Not only that, under the advantages of the complexity of application scenarios and market space, the domestic software industry has grown rapidly. But at the same time, a variety of software products have also built the To C field into a prosperous and uneven Internet market.
For users, a market that is too complex does not lead to a good experience. At this time, creating a refreshing and concise application ecology has become a top priority for mobile application scenarios. This is also one of the reasons why vivo chooses to focus on deep ploughing the fast application ecology at present.
The so-called fast application refers to a lightweight application service that carries the service. Unlike the applications we recognize, fast applications do not require users to download or install, and can be used out of the box.
Of course, the emphasis on the convenience of download-free, point-to-run is certainly not enough for users. Convenience is one aspect, but in addition, what is more important is the lightweight, interesting and high-quality service experience of the application that takes into account both the center and the scene.
Vivo's fast application service is 100% adaptable package, with sharing, table, collection and other functions, and in order to enhance the user's experience, reduce the conversion steps, the user logs in one second to pull up, the authorization success rate is 100%, greatly improving the user's experience.
The so-called "people-oriented" is not only user-oriented, developers are also an important part of the construction ecosystem. In the process of deepening the fast application ecosystem, the developers' development experience has also been optimized.
First of all, the push speed has been greatly improved, and the online application review is more efficient and fast. At the same time, the advertising component has also been gradually improved, with a fill rate of 90% and a CTR of up to 10%, which incentivizes the full opening of video to achieve business retention and conversion.
While deeply promoting the construction of the fast application service ecosystem, vivo's deep cultivation of the i theme is also the performance of "people-oriented".
From the user level, with a good moving line design and high-quality content, i theme can allow users to have a good user experience on the one hand, at the same time, more high-quality content also further increases vivo's own user stickiness.
In order to create the content that users are enthusiastic about, vivo and theme creators have completed important matters including user research, lock screen engine capability upgrades, designer salons and so on, so that theme creators have a further understanding and cognition of users' preferences.
While considering users, vivo is also committed to building a smooth fast lane for developers and theme creators, and upgrading in three aspects: engine tool empowerment, design empowerment and traffic empowerment.
Create an efficient content creation environment for creators, help developers optimize and improve their applications, find the right users, and get more revenue.
More for the benefit of advertisers and developers, vivo has created an advertising alliance, focusing on bilateral profits, providing advertisers with diversified delivery channels at one end, and aggregating the traffic resources of many online media at the other end to help them achieve efficient business monetization.
Vivo Advertising Alliance relies on rich user data on the mobile phone and relies on accurate algorithm recommendations to improve conversion efficiency. More importantly, vivo advertising alliance is user-centric, customized advertising styles, and reviews all advertising content and applications to ensure that advertising revenue is maximized while reducing the impact of advertising on users.
Whether it's a developer or a user, it's all built on the premise of building a "human-centered" premise.
Go alone fast, go far
As mentioned earlier, in the mobile phone market growth deceleration, and even has become a stock market today, mobile phone manufacturers have become more fierce competition.
But at the same time, everyone understands that only by sitting together and moving forward together can we open up a new world for the entire industry.
Vivo chooses to do an open ecology as well, vivo is not to do a closed ecology, but to actively choose to walk side by side with other comrades and open up their own capabilities.
As early as 2018, vivo joined hands with ten mobile phone manufacturers to hold a fast application standard launch conference in Beijing. Fast application and its industry standards are technical standards jointly formulated by ten mobile phone manufacturers, including vivo, xiaomi, and Huawei.
Vivo chooses to accelerate its run in the fast application ecological service, connecting not only developers, users and platforms.
More importantly, it connects the entire domestic industry together. For users, there will be no discomfort in the use experience because of the replacement of the machine, and the unified standard can also bring a cleaner and more concise ecological environment.
For developers, only need to make simple adjustments, and the fast applications can be adapted to the mobile phones of almost all mainstream companies in China. For the entire industry, the openness of the ecosystem and the sharing of capabilities are more conducive to achieving common progress.
Between consumer experience and interests, vivo for ecological openness has undoubtedly chosen the former. Vivo has built a technology platform that connects developers and users. In addition to continuing to promote win-win cooperation with developers, vivo has also been committed to participating in industry construction and working with alliance partners to build industrial prosperity.
The Internet of Everything is the trend of the future, and at the same time, Vivo's IoT service is also committed to breaking through the restrictions between different devices and different manufacturers. Using the mobile phone as a terminal device, only one APP needs to control and operate the smart home devices produced by different manufacturers.
The openness of the ecosystem brings about the improvement of user experience and the common progress of the entire industry. In the future, no one will be an island, whether it is a platform, a user, or a developer. Only by making progress together can we go long.