As we all know, the flagship mobile phone market "war" in 2022 is a little earlier than in 2021. Before the end of the year, a new generation of flagship platforms have been unveiled, and even some manufacturers' new machines have been officially released.
However, for the vast majority of consumers, we may prefer those who have been tested by the market and have proved themselves in terms of technology and experience. And this can be seen particularly clearly from a vote launched by An Tutu a few days ago.
On December 4, An Tutu launched a voting campaign on Weibo about the "2021 flagship SoC word of mouth". The target includes all five Flagship Android SoCs that are currently available in the domestic market.
However, the results of this vote are not completely arranged according to performance, because the top three are Qualcomm's flagship Snapdragon 870 released at the beginning of the year, MediaTek's flagship Tianji 1200 this year, and the enhanced version of the flagship Snapdragon 888+ released in the second half of this year.
Why is this happening? In fact, carefully reading the voting and results and the netizen messages below the relevant Microblogs, we can find a lot of information.
First, the real-world performance experience has become a key focus for users
In a large number of messages, it can be found that consumers are now generally concerned about the comprehensive power consumption and performance of mobile phone SoC, rather than simply pursuing "high running score" or high performance on the specification sheet. And this, in fact, can explain very well the reason why the Snapdragon 870 and Tianji 1200 SoCs are significantly ahead in the voting.
After all, on the one hand, from the architectural point of view, whether it is the A77+A55 combination used by snapdragon 870 or the A78+A55 combination equipped with Tianji 1200, both use the medium-sized core of high main frequency as the "super core", avoiding the problem of overheating the big core under high load.
At the same time, in terms of semiconductor process, the TSMC 6nm process used by Tianji 1200 and the more mature and stable 7nm process used by Snapdragon 870 have also made important contributions to their respective low leakage rates and low heat generation.
And there is also a point that cannot be ignored, that is, whether it is Snapdragon 870 or Tianji 1200, their GPU solutions are actually derived from the mature design of their previous generation (Snapdragon 865 and Tianji 1000+) upgrade. This means that for all kinds of commonly used software and mainstream mobile games on the market, optimizing for Snapdragon 870 and Tianji 1200 is actually much easier than gpu solutions for new architectures.
So this actually explains why the GPU of these two flagship platforms is not small in terms of products with higher computing power than the market positioning, but the actual game is not only hotter, but also the frame rate performance may even be better in many cases.
Second, 5G network capabilities are increasingly valued by consumers
In addition to the game performance, we also noticed that many netizens mentioned SoC's support for 5G dual SIM dual standby and other functions. It is not difficult to find that consumers now attach great importance to the networking performance of 5G mobile phones, which also reflects the current situation that 5G has been deeply rooted in the hearts of the people.
When it comes to the support capabilities of 5G networks, in fact, the advantages of Tianji 1200 and Tianji 1100 are even greater. On the one hand, compared with the external X55 baseband design adopted by the Snapdragon 870, the Tianji 1200/Tianji 1100 has a fully integrated Helio M70 5G baseband, which not only makes it have a natural power consumption advantage under the 5G network. On the other hand, from the functional point of view, Tianji 1200 and Tianji 1100 also support the 5G dual-SIM dual standby features that Snapdragon 870 does not have, which also makes them realize the functions of the game such as continuous network calls, which are valued by players.
Of course, in fact, the 2021 flagship platform that can achieve 5G dual SIM dual standby is not only Tianji 1200 and Tianji 1100, but also the Snapdragon X60 baseband integrated by Snapdragon 888 and Snapdragon 888+. But the problem is that for the Snapdragon 888, 5G dual SIM dual standby is not added through the drive update until a few months after the product is on the market, resulting in some users may even think that the Snapdragon 888 can not support 5G dual card dual standby. And this is likely to be one of the reasons why the Snapdragon 888 in this vote lags behind the "appearance" that is, the Snapdragon 888+ that is ready for 5G dual SIM.
Finally, consumers have a more rational understanding of "cost performance"
Finally, we also noticed that many netizens took "cost performance" as an important consideration in this vote. Of course, for the mobile phone SoC itself, their price end consumers are actually not accessible, but these prices, or differences in pricing strategies, will eventually be reflected in the pricing of their respective models.
For example, in the flagship SoC of this competition, Tianji 1100 is generally considered to be the product with the lowest price threshold, and on the "cost performance", the huge running score advantage of Snapdragon 888+ also makes it not cheap, but in fact, the cost performance is not necessarily uncompetitive.
This undoubtedly also shows that for today's more rational consumers, they will no longer only chase "high running scores", but pay more attention to the performance and power consumption experience of this chip in actual use and during gaming. At the same time, they will no longer only look at "low prices", but will choose more balanced and moderate products with personality and performance according to their own needs.
What is more interesting is that from the perspective of manufacturers, when consumer preferences show a new trend, this will naturally drive more and more new machines that are more personalized in configuration and function to choose Flagship SoCs such as Snapdragon 870 or Tianji 1200, which can "play" and at the same time have a balanced energy efficiency ratio and a reasonable price range. The excellent performance of such models themselves in games, images, appearances and other aspects will in turn give consumers a positive feedback, making them have a better impression of the SoC solution they use.
And this may be the main reason why the two current mainstream flagship platforms, Snapdragon 870 and Tianji 1200, can stand out in this word-of-mouth vote.
【The picture of this article comes from the network】